Buffalo Wild Wings vs LongHorn Steakhouse:Which is more popular?
In September 2026, Buffalo Wild Wings had more branded searches than LongHorn Steakhouse among casual dining chains in the United States. Buffalo Wild Wings had about 5 million branded searches, while LongHorn Steakhouse had 2.7 million. Buffalo Wild Wings made up 13.1% of all casual dining chain searches we track, and LongHorn Steakhouse accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about casual dining chains, LongHorn Steakhouse appeared in two of the three answers and Buffalo Wild Wings in none.
Who do people search for more?
Buffalo Wild Wings, about 82% more searches than LongHorn Steakhouse
Who does AI mention more?
LongHorn Steakhouse, mentioned in 2 of 3 answers, Buffalo Wild Wings in 0
Who does AI recommend more?
LongHorn Steakhouse, the only one of the two named
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Top casual dining chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, LongHorn Steakhouse was mentioned in two out of three: in two of the three ChatGPT answers. Buffalo Wild Wings did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Texas Roadhouse3 of 3Named in 3 of 3 ChatGPT answers
Chili's3 of 3Named in 3 of 3 ChatGPT answers
Olive Garden3 of 3Named in 3 of 3 ChatGPT answers
The Cheesecake Factory3 of 3Named in 3 of 3 ChatGPT answers- LongHorn Steakhouse2 of 3Named in 2 of 3 ChatGPT answers
Cracker Barrel2 of 3Named in 2 of 3 ChatGPT answers- Buffalo Wild Wings0 of 3Named in 0 of 3 ChatGPT answers
Applebee's0 of 3Named in 0 of 3 ChatGPT answers
Red Lobster0 of 3Named in 0 of 3 ChatGPT answers
TGI Fridays0 of 3Named in 0 of 3 ChatGPT answers
See every answer about casual dining chains
3 answers
Asked ChatGPT
“Which casual dining chain is the best in the US?”
Asked ChatGPT
“What are the best sit-down restaurant chains in the US?”
Asked ChatGPT
“Which restaurant chain in the US is best for a family dinner?”
Searched Google, AI Overview
“sit down restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“casual dining restaurants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Buffalo Wild Wings or LongHorn Steakhouse more popular in search?
This chart shows how often people search Google for Buffalo Wild Wings and LongHorn Steakhouse by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.
Share of searches by month for Buffalo Wild Wings, LongHorn Steakhouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Texas Roadhouse | Chili's | Buffalo Wild Wings | Olive Garden | Applebee's | LongHorn Steakhouse | The Cheesecake Factory | Cracker Barrel | Red Lobster | TGI Fridays |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 18.4% | 13.8% | 11.2% | 12.3% | 7.5% | 6.2% | 5% | 4.1% | 0.83% |
| Nov 2025 | 22.8% | 20.5% | 12.6% | 10.3% | 11.2% | 6.9% | 5.6% | 5.6% | 3.8% | 0.76% |
| Dec 2025 | 23.6% | 17.4% | 13% | 10.6% | 11.7% | 7.1% | 7.1% | 4.8% | 3.9% | 0.78% |
| Jan 2026 | 23.8% | 17.6% | 13.1% | 10.7% | 11.8% | 7.2% | 7.2% | 3.9% | 3.9% | 0.79% |
| Feb 2026 | 23.8% | 17.5% | 10.7% | 10.7% | 11.8% | 8.8% | 7.2% | 3.9% | 4.8% | 0.79% |
| Mar 2026 | 24.1% | 17.8% | 10.9% | 10.9% | 11.9% | 8.9% | 6% | 4% | 4.9% | 0.8% |
| Apr 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.6% | 8.3% | 5.5% | 4.5% | 5.5% | 0.75% |
| May 2026 | 23.7% | 17.5% | 10.7% | 8.7% | 14.3% | 8.7% | 5.8% | 3.9% | 5.8% | 0.79% |
| Jun 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.6% | 8.3% | 5.5% | 4.5% | 5.5% | 0.75% |
| Jul 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.74% |
| Aug 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.74% |
| Sep 2026 | 19.6% | 17.6% | 13.1% | 13.1% | 11.8% | 7.2% | 7.2% | 4.8% | 4.8% | 0.79% |
How has the Buffalo Wild Wings and LongHorn Steakhouse comparison changed over the last 12 months?
3 findings
- Buffalo Wild Wings was ahead of LongHorn Steakhouse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buffalo Wild Wings’ share of searches among casual dining chains in the United States moved from 13.8% to 13.1%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, LongHorn Steakhouse’s share of searches among casual dining chains in the United States moved from 7.5% to 7.2%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for United States casual dining chains in September 2026?
2 changes
In September 2026, Buffalo Wild Wings overtook Applebee's to rank 3rd among casual dining chains in the United States, with 13.1% of the searches.
In September 2026, LongHorn Steakhouse lost share of searches among casual dining chains in the United States, from 8.3% to 7.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buffalo Wild Wings’ and LongHorn Steakhouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffalo Wild Wings
1 branded search term
- buffalo wild wings
LongHorn Steakhouse
1 branded search term
- longhorn steakhouse
Other head-to-heads among casual dining chains
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