Buffalo Wild Wings vs Texas Roadhouse:Which is more popular?
In September 2026, Texas Roadhouse had more branded searches than Buffalo Wild Wings among casual dining chains in the United States. Texas Roadhouse had about 7.5 million branded searches, while Buffalo Wild Wings had 5 million. Texas Roadhouse made up 19.6% of all casual dining chain searches we track, and Buffalo Wild Wings accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about casual dining chains, Texas Roadhouse appeared in all three answers and Buffalo Wild Wings in none.
Who do people search for more?
Texas Roadhouse, about 50% more searches than Buffalo Wild Wings
Who does AI mention more?
Texas Roadhouse, mentioned in every answer we collected
Who does AI recommend more?
Texas Roadhouse, the only one of the two named
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Top casual dining chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Texas Roadhouse appeared in all three answers. Buffalo Wild Wings did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Texas Roadhouse3 of 3Named in 3 of 3 ChatGPT answers
Chili's3 of 3Named in 3 of 3 ChatGPT answers
Olive Garden3 of 3Named in 3 of 3 ChatGPT answers
The Cheesecake Factory3 of 3Named in 3 of 3 ChatGPT answers
LongHorn Steakhouse2 of 3Named in 2 of 3 ChatGPT answers
Cracker Barrel2 of 3Named in 2 of 3 ChatGPT answers
Buffalo Wild Wings0 of 3Named in 0 of 3 ChatGPT answers
Applebee's0 of 3Named in 0 of 3 ChatGPT answers
Red Lobster0 of 3Named in 0 of 3 ChatGPT answers
TGI Fridays0 of 3Named in 0 of 3 ChatGPT answers
See every answer about casual dining chains
3 answers
Asked ChatGPT
“Which casual dining chain is the best in the US?”
Asked ChatGPT
“What are the best sit-down restaurant chains in the US?”
Asked ChatGPT
“Which restaurant chain in the US is best for a family dinner?”
Searched Google, AI Overview
“sit down restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“casual dining restaurants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Buffalo Wild Wings or Texas Roadhouse more popular in search?
This chart shows how often people search Google for Buffalo Wild Wings and Texas Roadhouse by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.
Share of searches by month for Texas Roadhouse, Buffalo Wild Wings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Texas Roadhouse | Chili's | Buffalo Wild Wings | Olive Garden | Applebee's | LongHorn Steakhouse | The Cheesecake Factory | Cracker Barrel | Red Lobster | TGI Fridays |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 18.4% | 13.8% | 11.2% | 12.3% | 7.5% | 6.2% | 5% | 4.1% | 0.83% |
| Nov 2025 | 22.8% | 20.5% | 12.6% | 10.3% | 11.2% | 6.9% | 5.6% | 5.6% | 3.8% | 0.76% |
| Dec 2025 | 23.6% | 17.4% | 13% | 10.6% | 11.7% | 7.1% | 7.1% | 4.8% | 3.9% | 0.78% |
| Jan 2026 | 23.8% | 17.6% | 13.1% | 10.7% | 11.8% | 7.2% | 7.2% | 3.9% | 3.9% | 0.79% |
| Feb 2026 | 23.8% | 17.5% | 10.7% | 10.7% | 11.8% | 8.8% | 7.2% | 3.9% | 4.8% | 0.79% |
| Mar 2026 | 24.1% | 17.8% | 10.9% | 10.9% | 11.9% | 8.9% | 6% | 4% | 4.9% | 0.8% |
| Apr 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.6% | 8.3% | 5.5% | 4.5% | 5.5% | 0.75% |
| May 2026 | 23.7% | 17.5% | 10.7% | 8.7% | 14.3% | 8.7% | 5.8% | 3.9% | 5.8% | 0.79% |
| Jun 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.6% | 8.3% | 5.5% | 4.5% | 5.5% | 0.75% |
| Jul 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.74% |
| Aug 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.74% |
| Sep 2026 | 19.6% | 17.6% | 13.1% | 13.1% | 11.8% | 7.2% | 7.2% | 4.8% | 4.8% | 0.79% |
How has the Buffalo Wild Wings and Texas Roadhouse comparison changed over the last 12 months?
3 findings
- Texas Roadhouse was ahead of Buffalo Wild Wings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buffalo Wild Wings’ share of searches among casual dining chains in the United States moved from 13.8% to 13.1%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, Texas Roadhouse’s share of searches among casual dining chains in the United States moved from 20.6% to 19.6%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
How did search popularity change for United States casual dining chains in September 2026?
2 changes
In September 2026, Buffalo Wild Wings overtook Applebee's to rank 3rd among casual dining chains in the United States, with 13.1% of the searches.
In September 2026, Texas Roadhouse lost share of searches among casual dining chains in the United States, from 22.6% to 19.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buffalo Wild Wings’ and Texas Roadhouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffalo Wild Wings
1 branded search term
- buffalo wild wings
Texas Roadhouse
1 branded search term
- texas roadhouse
Other head-to-heads among casual dining chains
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