Brandwave

How popular isBuffalo Wild Wings in search?

In September 2026, people searched for Buffalo Wild Wings by name about 5 million times in the United States, an 18.3% decrease from the previous year. These searches made up 13.1% of all United States casual dining chain searches, placing Buffalo Wild Wings third out of ten chains.

Share of searches, September 2026
  1. Texas Roadhouse19.6%
  2. Chili's17.6%
  3. Buffalo Wild Wings13.1%
  4. Olive Garden13.1%
  5. Applebee's11.8%
  6. LongHorn Steakhouse7.2%
  7. The Cheesecake Factory7.2%
  8. Cracker Barrel4.8%
  9. Red Lobster4.8%
  10. TGI Fridays0.79%
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Which casual dining chains compete with Buffalo Wild Wings?

Buffalo Wild Wings against casual dining chains in the United States, by month

Share of searches by month for Texas Roadhouse, Chili's, Buffalo Wild Wings, Olive Garden, Applebee's, LongHorn Steakhouse, The Cheesecake Factory, Cracker Barrel, Red Lobster. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseChili'sBuffalo Wild WingsOlive GardenApplebee'sLongHorn SteakhouseThe Cheesecake FactoryCracker BarrelRed LobsterTGI Fridays
Oct 202520.6%18.4%13.8%11.2%12.3%7.5%6.2%5%4.1%0.83%
Nov 202522.8%20.5%12.6%10.3%11.2%6.9%5.6%5.6%3.8%0.76%
Dec 202523.6%17.4%13%10.6%11.7%7.1%7.1%4.8%3.9%0.78%
Jan 202623.8%17.6%13.1%10.7%11.8%7.2%7.2%3.9%3.9%0.79%
Feb 202623.8%17.5%10.7%10.7%11.8%8.8%7.2%3.9%4.8%0.79%
Mar 202624.1%17.8%10.9%10.9%11.9%8.9%6%4%4.9%0.8%
Apr 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
May 202623.7%17.5%10.7%8.7%14.3%8.7%5.8%3.9%5.8%0.79%
Jun 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
Jul 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Aug 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Sep 202619.6%17.6%13.1%13.1%11.8%7.2%7.2%4.8%4.8%0.79%

  1. 1.Texas Roadhouse

    19.6%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -3 points.

  2. 2.Chili's

    17.6%

    Held 2nd. 6.7M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Buffalo Wild Wings

    13.1%

    Moved from 4th to 3rd. 5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Olive Garden

    13.1%

    Moved from 5th to 4th. 5M estimated branded searches, +22.2% vs prior month. Share +3 points.

  5. 5.Applebee's

    11.8%

    Moved from 3rd to 5th. 4.5M estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  6. 6.LongHorn Steakhouse

    7.2%

    Held 6th. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.The Cheesecake Factory

    7.2%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Cracker Barrel

    4.8%

    Held 8th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Red Lobster

    4.8%

    Held 9th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.TGI Fridays

    0.79%

    Held 10th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Buffalo Wild Wings and its closest rivals

Every comparison with Buffalo Wild Wings

14 comparisons

How has branded search demand for Buffalo Wild Wings changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Buffalo Wild Wings in the United States fell from 6.1M to 5M.
  • Across the 12 months ending September 2026, Buffalo Wild Wings’ share of searches among casual dining chains in the United States decreased from 13.8% to 13.1%.
  • Across the 12 months ending September 2026, Buffalo Wild Wings’ share of searches among casual dining chains in the United States peaked at 13.8% in October 2025 and was lowest at 10.7% in May 2026.

How did search popularity change for United States casual dining chains in September 2026?

6 changes

  1. In September 2026, Buffalo Wild Wings overtook Applebee's to rank 3rd among casual dining chains in the United States, with 13.1% of the searches.

  2. In September 2026, Olive Garden overtook Applebee's to rank 4th among casual dining chains in the United States, with 13.1% of the searches.

  3. In September 2026, Chili's gained share of searches among casual dining chains in the United States, from 16.6% to 17.6%.

  4. In September 2026, Texas Roadhouse lost share of searches among casual dining chains in the United States, from 22.6% to 19.6%.

  5. In September 2026, Applebee's lost share of searches among casual dining chains in the United States, from 13.5% to 11.8%.

  6. In September 2026, LongHorn Steakhouse lost share of searches among casual dining chains in the United States, from 8.3% to 7.2%.

How are Buffalo Wild Wings’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Buffalo Wild Wings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

Where does Buffalo Wild Wings compete?

Buffalo Wild Wings is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Casual dining chains3rd of 1013.1%Shown above
Wing chains2nd of 635.6%Show ranking
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