Buffalo Wild Wings vs Wing Snob:Which is searched more in the United States?
In September 2026, Buffalo Wild Wings had more branded searches than Wing Snob among wing chains in the United States. Buffalo Wild Wings had about 5 million branded searches, while Wing Snob had 110,000. Buffalo Wild Wings made up 35.6% of all wing chain searches we track, and Wing Snob accounted for 0.78%.
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Is Buffalo Wild Wings or Wing Snob more popular in search?
Compare the chicken wing chains people in the US eat at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Buffalo Wild Wings, Wing Snob. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wingstop | Buffalo Wild Wings | Hooters | Pluckers Wing Bar | Bonchon | Wing Snob |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 39.5% | 6.5% | 2.9% | 1.9% | 0.87% |
| Nov 2025 | 47.8% | 39.1% | 6.4% | 3.5% | 2.4% | 0.86% |
| Dec 2025 | 48.6% | 39.8% | 5.4% | 2.9% | 2.4% | 0.88% |
| Jan 2026 | 48.5% | 39.7% | 5.3% | 3.6% | 2% | 0.88% |
| Feb 2026 | 52.6% | 35.2% | 5.8% | 3.2% | 2.1% | 1.2% |
| Mar 2026 | 51.7% | 34.6% | 6.9% | 3.8% | 2.1% | 0.93% |
| Apr 2026 | 52.7% | 35.2% | 5.8% | 3.2% | 2.1% | 0.95% |
| May 2026 | 52.4% | 35.1% | 5.8% | 3.9% | 2.1% | 0.77% |
| Jun 2026 | 52.6% | 35.2% | 5.8% | 3.9% | 1.7% | 0.77% |
| Jul 2026 | 52.4% | 35.1% | 5.8% | 3.9% | 2.1% | 0.77% |
| Aug 2026 | 52.8% | 35.3% | 5.8% | 3.2% | 2.1% | 0.78% |
| Sep 2026 | 53.2% | 35.6% | 4.8% | 3.9% | 1.7% | 0.78% |
How has the Buffalo Wild Wings and Wing Snob comparison changed over the last 12 months?
3 findings
- Buffalo Wild Wings was ahead of Wing Snob in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buffalo Wild Wings’ share of searches among wing chains in the United States moved from 39.5% to 35.6%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, Wing Snob’s share of searches among wing chains in the United States moved from 0.87% to 0.78%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for United States wing chains in September 2026?
2 changes
Estimated monthly branded searches for Wing Snob in the United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Buffalo Wild Wings in the United States fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buffalo Wild Wings’ and Wing Snob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffalo Wild Wings
1 branded search term
- buffalo wild wings
Wing Snob
1 branded search term
- wing snob
Other head-to-heads among wing chains
Wingstop vs Buffalo Wild Wings: compare search popularity
Wingstop vs Hooters: compare search popularity
Wingstop vs Pluckers Wing Bar: compare search popularity- Buffalo Wild Wings vs Hooters: compare search popularity
- Buffalo Wild Wings vs Pluckers Wing Bar: compare search popularity
- Hooters vs Pluckers Wing Bar: compare search popularity
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