Buffalo Wild Wings vs Hooters:Which is searched more in the United States?
In September 2026, Buffalo Wild Wings had more branded searches than Hooters among wing chains in the United States. Buffalo Wild Wings had about 5 million branded searches, while Hooters had 673,000. Buffalo Wild Wings made up 35.6% of all wing chain searches we track, and Hooters accounted for 4.8%.
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Is Buffalo Wild Wings or Hooters more popular in search?
Compare the chicken wing chains people in the US eat at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Buffalo Wild Wings, Hooters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wingstop | Buffalo Wild Wings | Hooters | Pluckers Wing Bar | Bonchon | Wing Snob |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 39.5% | 6.5% | 2.9% | 1.9% | 0.87% |
| Nov 2025 | 47.8% | 39.1% | 6.4% | 3.5% | 2.4% | 0.86% |
| Dec 2025 | 48.6% | 39.8% | 5.4% | 2.9% | 2.4% | 0.88% |
| Jan 2026 | 48.5% | 39.7% | 5.3% | 3.6% | 2% | 0.88% |
| Feb 2026 | 52.6% | 35.2% | 5.8% | 3.2% | 2.1% | 1.2% |
| Mar 2026 | 51.7% | 34.6% | 6.9% | 3.8% | 2.1% | 0.93% |
| Apr 2026 | 52.7% | 35.2% | 5.8% | 3.2% | 2.1% | 0.95% |
| May 2026 | 52.4% | 35.1% | 5.8% | 3.9% | 2.1% | 0.77% |
| Jun 2026 | 52.6% | 35.2% | 5.8% | 3.9% | 1.7% | 0.77% |
| Jul 2026 | 52.4% | 35.1% | 5.8% | 3.9% | 2.1% | 0.77% |
| Aug 2026 | 52.8% | 35.3% | 5.8% | 3.2% | 2.1% | 0.78% |
| Sep 2026 | 53.2% | 35.6% | 4.8% | 3.9% | 1.7% | 0.78% |
How has the Buffalo Wild Wings and Hooters comparison changed over the last 12 months?
3 findings
- Buffalo Wild Wings was ahead of Hooters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buffalo Wild Wings’ share of searches among wing chains in the United States moved from 39.5% to 35.6%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, Hooters’ share of searches among wing chains in the United States moved from 6.5% to 4.8%, and its estimated monthly branded searches moved from 1M to 673K.
How did search popularity change for United States wing chains in September 2026?
2 changes
In September 2026, Hooters lost share of searches among wing chains in the United States, from 5.8% to 4.8%.
Estimated monthly branded searches for Buffalo Wild Wings in the United States fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buffalo Wild Wings’ and Hooters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffalo Wild Wings
1 branded search term
- buffalo wild wings
Hooters
1 branded search term
- hooters
Other head-to-heads among wing chains
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