Brandwave

How popular isHooters?

In September 2026, people searched for Hooters by name about 673,000 times in the United States, a 32.7% decrease from the previous year. These searches made up 4.8% of all United States wing chain searches, placing Hooters third out of six chains. When we asked both ChatGPT and Google AI Overviews about wing chains, Hooters appeared in two of the three answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Hooters is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. WingstopShare of searches 53.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Buffalo Wild WingsShare of searches 35.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. HootersShare of searches 4.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  4. Pluckers Wing BarShare of searches 3.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. BonchonShare of searches 1.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top wing chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hooters was mentioned in two out of three: in two of the three ChatGPT answers. Hooters is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wingstop1st
  2. Buffalo Wild Wings2nd
  3. Pluckers Wing Bar3rd
  4. Bonchon4th
  5. Hooters5th
  6. Wing Snob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wingstop3 of 3Named in 3 of 3 ChatGPT answers
  • Buffalo Wild Wings3 of 3Named in 3 of 3 ChatGPT answers
  • Hooters2 of 3Named in 2 of 3 ChatGPT answers
  • Pluckers Wing Bar2 of 3Named in 2 of 3 ChatGPT answers
  • Bonchon2 of 3Named in 2 of 3 ChatGPT answers
  • Wing Snob0 of 3Named in 0 of 3 ChatGPT answers

See every answer about wing chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which wing chains compete with Hooters?

Hooters against wing chains in the United States, by month

Share of searches by month for Wingstop, Buffalo Wild Wings, Hooters, Pluckers Wing Bar. The figures are in the table below the chart.

View monthly share of searches table
MonthWingstopBuffalo Wild WingsHootersPluckers Wing BarBonchonWing Snob
Oct 202548.3%39.5%6.5%2.9%1.9%0.87%
Nov 202547.8%39.1%6.4%3.5%2.4%0.86%
Dec 202548.6%39.8%5.4%2.9%2.4%0.88%
Jan 202648.5%39.7%5.3%3.6%2%0.88%
Feb 202652.6%35.2%5.8%3.2%2.1%1.2%
Mar 202651.7%34.6%6.9%3.8%2.1%0.93%
Apr 202652.7%35.2%5.8%3.2%2.1%0.95%
May 202652.4%35.1%5.8%3.9%2.1%0.77%
Jun 202652.6%35.2%5.8%3.9%1.7%0.77%
Jul 202652.4%35.1%5.8%3.9%2.1%0.77%
Aug 202652.8%35.3%5.8%3.2%2.1%0.78%
Sep 202653.2%35.6%4.8%3.9%1.7%0.78%

  1. 1.Wingstop

    53.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Buffalo Wild Wings

    35.6%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Hooters

    4.8%

    Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Pluckers Wing Bar

    3.9%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  5. 5.Bonchon

    1.7%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  6. 6.Wing Snob

    0.78%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hooters and its closest rivals

Every comparison with Hooters

5 comparisons

How has branded search demand for Hooters changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hooters in the United States fell from 1M to 673K.
  • Across the 12 months ending September 2026, Hooters’ share of searches among wing chains in the United States decreased from 6.5% to 4.8%.
  • Across the 12 months ending September 2026, Hooters’ share of searches among wing chains in the United States peaked at 6.9% in March 2026 and was lowest at 4.8% in September 2026.

How did search popularity change for United States wing chains in September 2026?

5 changes

  1. In September 2026, Pluckers Wing Bar gained share of searches among wing chains in the United States, from 3.2% to 3.9%.

  2. In September 2026, Hooters lost share of searches among wing chains in the United States, from 5.8% to 4.8%.

  3. Estimated monthly branded searches for Wing Snob in the United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Buffalo Wild Wings in the United States fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  5. Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are Hooters’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hooters’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hooters

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How the Brand Demand Index is measured

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