Bonchon vs Hooters:Which is more popular?
In September 2026, Hooters had more branded searches than Bonchon among wing chains in the United States. Hooters had about 673,000 branded searches, while Bonchon had 246,000. Hooters made up 4.8% of all wing chain searches we track, and Bonchon accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about wing chains, Bonchon and Hooters each appeared in two of the three answers. Bonchon was mentioned before Hooters in two out of three answers.
Who do people search for more?
Hooters, about 3 searches for every 1 for Bonchon
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Bonchon, named ahead of Hooters in 2 of 3 answers
Follow Bonchon vs Hooters and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top wing chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bonchon and Hooters were each mentioned in two out of three: in two of the three ChatGPT answers. Bonchon was listed before Hooters in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wingstop3 of 3Named in 3 of 3 ChatGPT answers
Buffalo Wild Wings3 of 3Named in 3 of 3 ChatGPT answers- Hooters2 of 3Named in 2 of 3 ChatGPT answers
Pluckers Wing Bar2 of 3Named in 2 of 3 ChatGPT answers- Bonchon2 of 3Named in 2 of 3 ChatGPT answers
Wing Snob0 of 3Named in 0 of 3 ChatGPT answers
See every answer about wing chains
3 answers
Asked ChatGPT
“What's the best wing chain in the US?”
Asked ChatGPT
“Which restaurant chain in the US has the best chicken wings?”
Asked ChatGPT
“What are the most popular wing chains in the US?”
Searched Google, AI Overview
“wings near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“chicken wings near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Bonchon or Hooters more popular in search?
This chart shows how often people search Google for Bonchon and Hooters by name. Each line represents a brand's share of searches for all six wing chains we track, month by month, from searches in United States.
Share of searches by month for Hooters, Bonchon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wingstop | Buffalo Wild Wings | Hooters | Pluckers Wing Bar | Bonchon | Wing Snob |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 39.5% | 6.5% | 2.9% | 1.9% | 0.87% |
| Nov 2025 | 47.8% | 39.1% | 6.4% | 3.5% | 2.4% | 0.86% |
| Dec 2025 | 48.6% | 39.8% | 5.4% | 2.9% | 2.4% | 0.88% |
| Jan 2026 | 48.5% | 39.7% | 5.3% | 3.6% | 2% | 0.88% |
| Feb 2026 | 52.6% | 35.2% | 5.8% | 3.2% | 2.1% | 1.2% |
| Mar 2026 | 51.7% | 34.6% | 6.9% | 3.8% | 2.1% | 0.93% |
| Apr 2026 | 52.7% | 35.2% | 5.8% | 3.2% | 2.1% | 0.95% |
| May 2026 | 52.4% | 35.1% | 5.8% | 3.9% | 2.1% | 0.77% |
| Jun 2026 | 52.6% | 35.2% | 5.8% | 3.9% | 1.7% | 0.77% |
| Jul 2026 | 52.4% | 35.1% | 5.8% | 3.9% | 2.1% | 0.77% |
| Aug 2026 | 52.8% | 35.3% | 5.8% | 3.2% | 2.1% | 0.78% |
| Sep 2026 | 53.2% | 35.6% | 4.8% | 3.9% | 1.7% | 0.78% |
How has the Bonchon and Hooters comparison changed over the last 12 months?
3 findings
- Hooters was ahead of Bonchon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonchon’s share of searches among wing chains in the United States moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Hooters’ share of searches among wing chains in the United States moved from 6.5% to 4.8%, and its estimated monthly branded searches moved from 1M to 673K.
How did search popularity change for United States wing chains in September 2026?
2 changes
In September 2026, Hooters lost share of searches among wing chains in the United States, from 5.8% to 4.8%.
Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bonchon’s and Hooters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wing chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.