Brandwave

How popular isWing Snob?

In September 2026, people searched for Wing Snob by name about 110,000 times in the United States, an 18.5% decrease from the previous year. These searches made up 0.78% of all United States wing chain searches, placing Wing Snob sixth out of six chains. When we asked both ChatGPT and Google AI Overviews about wing chains, Wing Snob did not appear in any of the answers.

Search and AI answers in September 2026

Wing Snob is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. WingstopShare of searches 53.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Buffalo Wild WingsShare of searches 35.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. HootersShare of searches 4.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  4. Pluckers Wing BarShare of searches 3.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Wing SnobShare of searches 0.78%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top wing chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wing Snob did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wingstop1st
  2. Buffalo Wild Wings2nd
  3. Pluckers Wing Bar3rd
  4. Bonchon4th
  5. Hooters5th
  6. Wing Snob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wingstop3 of 3Named in 3 of 3 ChatGPT answers
  • Buffalo Wild Wings3 of 3Named in 3 of 3 ChatGPT answers
  • Hooters2 of 3Named in 2 of 3 ChatGPT answers
  • Pluckers Wing Bar2 of 3Named in 2 of 3 ChatGPT answers
  • Bonchon2 of 3Named in 2 of 3 ChatGPT answers
  • Wing Snob0 of 3Named in 0 of 3 ChatGPT answers

See every answer about wing chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which wing chains compete with Wing Snob?

Wing Snob against wing chains in the United States, by month

Share of searches by month for Wingstop, Buffalo Wild Wings, Hooters, Pluckers Wing Bar, Wing Snob. The figures are in the table below the chart.

View monthly share of searches table
MonthWingstopBuffalo Wild WingsHootersPluckers Wing BarBonchonWing Snob
Oct 202548.3%39.5%6.5%2.9%1.9%0.87%
Nov 202547.8%39.1%6.4%3.5%2.4%0.86%
Dec 202548.6%39.8%5.4%2.9%2.4%0.88%
Jan 202648.5%39.7%5.3%3.6%2%0.88%
Feb 202652.6%35.2%5.8%3.2%2.1%1.2%
Mar 202651.7%34.6%6.9%3.8%2.1%0.93%
Apr 202652.7%35.2%5.8%3.2%2.1%0.95%
May 202652.4%35.1%5.8%3.9%2.1%0.77%
Jun 202652.6%35.2%5.8%3.9%1.7%0.77%
Jul 202652.4%35.1%5.8%3.9%2.1%0.77%
Aug 202652.8%35.3%5.8%3.2%2.1%0.78%
Sep 202653.2%35.6%4.8%3.9%1.7%0.78%

  1. 1.Wingstop

    53.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Buffalo Wild Wings

    35.6%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Hooters

    4.8%

    Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Pluckers Wing Bar

    3.9%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  5. 5.Bonchon

    1.7%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  6. 6.Wing Snob

    0.78%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wing Snob and its closest rivals

Every comparison with Wing Snob

5 comparisons

How has branded search demand for Wing Snob changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wing Snob in the United States fell from 135K to 110K.
  • Across the 12 months ending September 2026, Wing Snob’s share of searches among wing chains in the United States held steady, from 0.87% to 0.78%.

How did search popularity change for United States wing chains in September 2026?

5 changes

  1. In September 2026, Pluckers Wing Bar gained share of searches among wing chains in the United States, from 3.2% to 3.9%.

  2. In September 2026, Hooters lost share of searches among wing chains in the United States, from 5.8% to 4.8%.

  3. Estimated monthly branded searches for Wing Snob in the United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Buffalo Wild Wings in the United States fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  5. Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are Wing Snob’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wing Snob’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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