Brandwave

How popular isLongHorn Steakhouse?

In September 2026, people searched for LongHorn Steakhouse by name about 2.7 million times in the United States, an 18.2% decrease from the previous year. These searches made up 7.2% of all United States casual dining chain searches, placing LongHorn Steakhouse sixth out of ten chains. When we asked both ChatGPT and Google AI Overviews about casual dining chains, LongHorn Steakhouse appeared in two of the three answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

LongHorn Steakhouse is the sixth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. Texas RoadhouseShare of searches 19.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Chili'sShare of searches 17.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  3. Buffalo Wild WingsShare of searches 13.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Olive GardenShare of searches 13.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. LongHorn SteakhouseShare of searches 7.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, LongHorn Steakhouse was mentioned in two out of three: in two of the three ChatGPT answers. LongHorn Steakhouse is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cheesecake Factory1st
  2. Texas Roadhouse2nd
  3. Olive Garden3rd
  4. Chili's4th
  5. LongHorn Steakhouse5th
  6. Cracker Barrel6th
  7. Buffalo Wild Wings–
  8. Applebee's–
  9. Red Lobster–
  10. TGI Fridays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about casual dining chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which casual dining chains compete with LongHorn Steakhouse?

LongHorn Steakhouse against casual dining chains in the United States, by month

Share of searches by month for Texas Roadhouse, Chili's, Buffalo Wild Wings, Olive Garden, Applebee's, LongHorn Steakhouse, The Cheesecake Factory, Cracker Barrel, Red Lobster. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseChili'sBuffalo Wild WingsOlive GardenApplebee'sLongHorn SteakhouseThe Cheesecake FactoryCracker BarrelRed LobsterTGI Fridays
Oct 202520.6%18.4%13.8%11.2%12.3%7.5%6.2%5%4.1%0.83%
Nov 202522.8%20.5%12.6%10.3%11.2%6.9%5.6%5.6%3.8%0.76%
Dec 202523.6%17.4%13%10.6%11.7%7.1%7.1%4.8%3.9%0.78%
Jan 202623.8%17.6%13.1%10.7%11.8%7.2%7.2%3.9%3.9%0.79%
Feb 202623.8%17.5%10.7%10.7%11.8%8.8%7.2%3.9%4.8%0.79%
Mar 202624.1%17.8%10.9%10.9%11.9%8.9%6%4%4.9%0.8%
Apr 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
May 202623.7%17.5%10.7%8.7%14.3%8.7%5.8%3.9%5.8%0.79%
Jun 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
Jul 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Aug 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Sep 202619.6%17.6%13.1%13.1%11.8%7.2%7.2%4.8%4.8%0.79%

  1. 1.Texas Roadhouse

    19.6%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -3 points.

  2. 2.Chili's

    17.6%

    Held 2nd. 6.7M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Buffalo Wild Wings

    13.1%

    Moved from 4th to 3rd. 5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Olive Garden

    13.1%

    Moved from 5th to 4th. 5M estimated branded searches, +22.2% vs prior month. Share +3 points.

  5. 5.Applebee's

    11.8%

    Moved from 3rd to 5th. 4.5M estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  6. 6.LongHorn Steakhouse

    7.2%

    Held 6th. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.The Cheesecake Factory

    7.2%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Cracker Barrel

    4.8%

    Held 8th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Red Lobster

    4.8%

    Held 9th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.TGI Fridays

    0.79%

    Held 10th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between LongHorn Steakhouse and its closest rivals

Every comparison with LongHorn Steakhouse

14 comparisons

How has branded search demand for LongHorn Steakhouse changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LongHorn Steakhouse in the United States fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, LongHorn Steakhouse’s share of searches among casual dining chains in the United States peaked at 8.9% in March 2026 and was lowest at 6.9% in November 2025.

How did search popularity change for United States casual dining chains in September 2026?

6 changes

  1. In September 2026, Buffalo Wild Wings overtook Applebee's to rank 3rd among casual dining chains in the United States, with 13.1% of the searches.

  2. In September 2026, Olive Garden overtook Applebee's to rank 4th among casual dining chains in the United States, with 13.1% of the searches.

  3. In September 2026, Chili's gained share of searches among casual dining chains in the United States, from 16.6% to 17.6%.

  4. In September 2026, Texas Roadhouse lost share of searches among casual dining chains in the United States, from 22.6% to 19.6%.

  5. In September 2026, Applebee's lost share of searches among casual dining chains in the United States, from 13.5% to 11.8%.

  6. In September 2026, LongHorn Steakhouse lost share of searches among casual dining chains in the United States, from 8.3% to 7.2%.

How are LongHorn Steakhouse’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LongHorn Steakhouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • longhorn steakhouse

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How the Brand Demand Index is measured

Where does LongHorn Steakhouse compete?

LongHorn Steakhouse is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Casual dining chains6th of 107.2%Shown above
Steakhouse chains2nd of 719.4%Show ranking
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