Brandwave

The Cheesecake Factory vs LongHorn Steakhouse:Which is more popular?

In September 2026, The Cheesecake Factory and LongHorn Steakhouse were level in searches among casual dining chains in the United States, with an estimated 2.7M branded searches each, at 7.2% of the total each. When we asked ChatGPT and Google AI Overviews about casual dining chains, The Cheesecake Factory appeared in all three answers and LongHorn Steakhouse in two. The Cheesecake Factory was mentioned before LongHorn Steakhouse in every answer.

Among casual dining chains in the United States in September 2026

Who do people search for more?

The Cheesecake Factory and LongHorn Steakhouse are searched for about as often as each other.

The Cheesecake Factory 2.7M searchesLongHorn Steakhouse 2.7M searches

Who does AI mention more?

The Cheesecake Factory, mentioned in every answer we collected

The Cheesecake Factory in 3 of 3LongHorn Steakhouse in 2 of 3

Who does AI recommend more?

The Cheesecake Factory, named ahead of LongHorn Steakhouse in every answer

The Cheesecake Factory first in 3LongHorn Steakhouse never first

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Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Cheesecake Factory appeared in all three answers. LongHorn Steakhouse was mentioned in two out of three: in two of the three ChatGPT answers. The Cheesecake Factory was listed before LongHorn Steakhouse in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cheesecake Factory1st
  2. Texas Roadhouse2nd
  3. Olive Garden3rd
  4. Chili's4th
  5. LongHorn Steakhouse5th
  6. Cracker Barrel6th
  7. Buffalo Wild Wings–
  8. Applebee's–
  9. Red Lobster–
  10. TGI Fridays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about casual dining chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is The Cheesecake Factory or LongHorn Steakhouse more popular in search?

This chart shows how often people search Google for The Cheesecake Factory and LongHorn Steakhouse by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.

The Cheesecake Factory and LongHorn Steakhouse among casual dining chains in the United States, by month

Share of searches by month for LongHorn Steakhouse, The Cheesecake Factory. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseChili'sBuffalo Wild WingsOlive GardenApplebee'sLongHorn SteakhouseThe Cheesecake FactoryCracker BarrelRed LobsterTGI Fridays
Oct 202520.6%18.4%13.8%11.2%12.3%7.5%6.2%5%4.1%0.83%
Nov 202522.8%20.5%12.6%10.3%11.2%6.9%5.6%5.6%3.8%0.76%
Dec 202523.6%17.4%13%10.6%11.7%7.1%7.1%4.8%3.9%0.78%
Jan 202623.8%17.6%13.1%10.7%11.8%7.2%7.2%3.9%3.9%0.79%
Feb 202623.8%17.5%10.7%10.7%11.8%8.8%7.2%3.9%4.8%0.79%
Mar 202624.1%17.8%10.9%10.9%11.9%8.9%6%4%4.9%0.8%
Apr 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
May 202623.7%17.5%10.7%8.7%14.3%8.7%5.8%3.9%5.8%0.79%
Jun 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
Jul 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Aug 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Sep 202619.6%17.6%13.1%13.1%11.8%7.2%7.2%4.8%4.8%0.79%

How has the The Cheesecake Factory and LongHorn Steakhouse comparison changed over the last 12 months?

3 findings

How did search popularity change for United States casual dining chains in September 2026?

1 change
  1. In September 2026, LongHorn Steakhouse lost share of searches among casual dining chains in the United States, from 8.3% to 7.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Cheesecake Factory’s and LongHorn Steakhouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Cheesecake Factory

1 branded search term

  • cheesecake factory

LongHorn Steakhouse

1 branded search term

  • longhorn steakhouse

How the Brand Demand Index is measured

Other head-to-heads among casual dining chains

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