Brandwave

LongHorn Steakhouse vs Texas Roadhouse:Which is more popular?

In September 2026, Texas Roadhouse had more branded searches than LongHorn Steakhouse among casual dining chains in the United States. Texas Roadhouse had about 7.5 million branded searches, while LongHorn Steakhouse had 2.7 million. Texas Roadhouse made up 19.6% of all casual dining chain searches we track, and LongHorn Steakhouse accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about casual dining chains, Texas Roadhouse appeared in all three answers and LongHorn Steakhouse in two. Texas Roadhouse was mentioned before LongHorn Steakhouse in every answer.

Among casual dining chains in the United States in September 2026

Who do people search for more?

Texas Roadhouse, about 3 searches for every 1 for LongHorn Steakhouse

Texas Roadhouse 7.5M searchesLongHorn Steakhouse 2.7M searches

Who does AI mention more?

Texas Roadhouse, mentioned in every answer we collected

Texas Roadhouse in 3 of 3LongHorn Steakhouse in 2 of 3

Who does AI recommend more?

Texas Roadhouse, named ahead of LongHorn Steakhouse in every answer

Texas Roadhouse first in 3LongHorn Steakhouse never first

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Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Texas Roadhouse appeared in all three answers. LongHorn Steakhouse was mentioned in two out of three: in two of the three ChatGPT answers. Texas Roadhouse was listed before LongHorn Steakhouse in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cheesecake Factory1st
  2. Texas Roadhouse2nd
  3. Olive Garden3rd
  4. Chili's4th
  5. LongHorn Steakhouse5th
  6. Cracker Barrel6th
  7. Buffalo Wild Wings–
  8. Applebee's–
  9. Red Lobster–
  10. TGI Fridays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about casual dining chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is LongHorn Steakhouse or Texas Roadhouse more popular in search?

This chart shows how often people search Google for LongHorn Steakhouse and Texas Roadhouse by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.

LongHorn Steakhouse and Texas Roadhouse among casual dining chains in the United States, by month

Share of searches by month for Texas Roadhouse, LongHorn Steakhouse. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseChili'sBuffalo Wild WingsOlive GardenApplebee'sLongHorn SteakhouseThe Cheesecake FactoryCracker BarrelRed LobsterTGI Fridays
Oct 202520.6%18.4%13.8%11.2%12.3%7.5%6.2%5%4.1%0.83%
Nov 202522.8%20.5%12.6%10.3%11.2%6.9%5.6%5.6%3.8%0.76%
Dec 202523.6%17.4%13%10.6%11.7%7.1%7.1%4.8%3.9%0.78%
Jan 202623.8%17.6%13.1%10.7%11.8%7.2%7.2%3.9%3.9%0.79%
Feb 202623.8%17.5%10.7%10.7%11.8%8.8%7.2%3.9%4.8%0.79%
Mar 202624.1%17.8%10.9%10.9%11.9%8.9%6%4%4.9%0.8%
Apr 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
May 202623.7%17.5%10.7%8.7%14.3%8.7%5.8%3.9%5.8%0.79%
Jun 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
Jul 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Aug 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Sep 202619.6%17.6%13.1%13.1%11.8%7.2%7.2%4.8%4.8%0.79%

How has the LongHorn Steakhouse and Texas Roadhouse comparison changed over the last 12 months?

3 findings

How did search popularity change for United States casual dining chains in September 2026?

2 changes

  1. In September 2026, Texas Roadhouse lost share of searches among casual dining chains in the United States, from 22.6% to 19.6%.

  2. In September 2026, LongHorn Steakhouse lost share of searches among casual dining chains in the United States, from 8.3% to 7.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LongHorn Steakhouse’s and Texas Roadhouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LongHorn Steakhouse

1 branded search term

  • longhorn steakhouse

Texas Roadhouse

1 branded search term

  • texas roadhouse

How the Brand Demand Index is measured

Other head-to-heads among casual dining chains

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