Brandwave

How popular isThe Capital Grille?

In September 2026, people searched for The Capital Grille by name about 533,000 times in the United States, a 23.4% decrease from the previous year. These searches made up 3.8% of all United States steakhouse chain searches, placing The Capital Grille fourth out of seven chains. When we asked both ChatGPT and Google AI Overviews about steakhouse chains, The Capital Grille appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

The Capital Grille is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. Texas RoadhouseShare of searches 53%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. LongHorn SteakhouseShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Outback SteakhouseShare of searches 15.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. The Capital GrilleShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Saltgrass Steak HouseShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top steakhouse chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Capital Grille was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Capital Grille is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ruth's Chris Steak House1st
  2. LongHorn Steakhouse2nd
  3. The Capital Grille3rd
  4. Texas Roadhouse4th
  5. Outback Steakhouse5th
  6. Saltgrass Steak House–
  7. Logan's Roadhouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Texas Roadhouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LongHorn Steakhouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outback Steakhouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Capital Grille2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruth's Chris Steak House2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saltgrass Steak House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logan's Roadhouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steakhouse chains

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which steakhouse chains compete with The Capital Grille?

The Capital Grille against steakhouse chains in the United States, by month

Share of searches by month for Texas Roadhouse, LongHorn Steakhouse, Outback Steakhouse, The Capital Grille, Saltgrass Steak House, Ruth's Chris Steak House, Logan's Roadhouse. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseLongHorn SteakhouseOutback SteakhouseThe Capital GrilleSaltgrass Steak HouseRuth's Chris Steak HouseLogan's Roadhouse
Oct 202554.6%20%13.4%4.2%2.7%3.3%1.8%
Nov 202557.7%17.4%14.2%3.9%2.3%2.9%1.6%
Dec 202557.2%17.3%14.1%4.2%2.8%2.8%1.6%
Jan 202657.9%17.5%14.3%3.5%2.3%2.9%1.6%
Feb 202654.8%20.2%13.5%3.7%2.7%3.3%1.8%
Mar 202656%20.6%13.8%3.1%2.3%2.3%1.9%
Apr 202655.2%20.2%13.5%3.7%2.7%2.7%1.8%
May 202655.5%20.5%13.7%3.5%2.8%2.3%1.8%
Jun 202653.8%19.7%16.1%3.4%2.6%2.2%2.2%
Jul 202655.6%20.4%13.6%3.2%2.7%2.2%2.2%
Aug 202653.6%19.6%16.1%3.3%2.6%2.6%2.2%
Sep 202653%19.4%15.9%3.8%3.2%2.6%2.1%
  1. Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  4. Held 4th. 533K estimated branded searches, -6.3% vs prior month. Share +0.4 points.

  5. Moved from 6th to 5th. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. Moved from 5th to 6th. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. Held 7th. 301K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between The Capital Grille and its closest rivals

Every comparison with The Capital Grille

6 comparisons

How has branded search demand for The Capital Grille changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Capital Grille in the United States fell from 696K to 533K.
  • Across the 12 months ending September 2026, The Capital Grille’s share of searches among steakhouse chains in the United States peaked at 4.2% in December 2025 and was lowest at 3.1% in March 2026.

How did search popularity change for United States steakhouse chains in September 2026?

5 changes
  1. In September 2026, Saltgrass Steak House overtook Ruth's Chris Steak House to rank 5th among steakhouse chains in the United States, with 3.2% of the searches.

  2. In September 2026, Texas Roadhouse lost share of searches among steakhouse chains in the United States, from 53.6% to 53%.

  3. Estimated monthly branded searches for Ruth's Chris Steak House in the United States fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  4. Estimated monthly branded searches for The Capital Grille in the United States fell 23.4% over 12 measured months, from 696K to 533K in September 2026.

  5. Estimated monthly branded searches for LongHorn Steakhouse in the United States fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are The Capital Grille’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Capital Grille’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • capital grille
  • the capital grille

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How the Brand Demand Index is measured

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