Brandwave

LongHorn Steakhouse vs Texas Roadhouse:Which is more popular?

In September 2026, Texas Roadhouse had more branded searches than LongHorn Steakhouse among steakhouse chains in the United States. Texas Roadhouse had about 7.5 million branded searches, while LongHorn Steakhouse had 2.7 million. Texas Roadhouse made up 53% of all steakhouse chain searches we track, and LongHorn Steakhouse accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about steakhouse chains, LongHorn Steakhouse and Texas Roadhouse each appeared in three of the five answers. LongHorn Steakhouse was mentioned before Texas Roadhouse in two out of three answers.

Among steakhouse chains in the United States in September 2026

Who do people search for more?

Texas Roadhouse, about 3 searches for every 1 for LongHorn Steakhouse

Texas Roadhouse 7.5M searchesLongHorn Steakhouse 2.7M searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

LongHorn Steakhouse in 3 of 5Texas Roadhouse in 3 of 5

Who does AI recommend more?

LongHorn Steakhouse, named ahead of Texas Roadhouse in 2 of 3 answers

LongHorn Steakhouse first in 2Texas Roadhouse first in 1

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Top steakhouse chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LongHorn Steakhouse and Texas Roadhouse were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LongHorn Steakhouse was listed before Texas Roadhouse in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ruth's Chris Steak House1st
  2. LongHorn Steakhouse2nd
  3. The Capital Grille3rd
  4. Texas Roadhouse4th
  5. Outback Steakhouse5th
  6. Saltgrass Steak House–
  7. Logan's Roadhouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Texas Roadhouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LongHorn Steakhouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outback Steakhouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Capital Grille2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruth's Chris Steak House2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saltgrass Steak House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logan's Roadhouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steakhouse chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is LongHorn Steakhouse or Texas Roadhouse more popular in search?

This chart shows how often people search Google for LongHorn Steakhouse and Texas Roadhouse by name. Each line represents a brand's share of searches for all seven steakhouse chains we track, month by month, from searches in United States.

LongHorn Steakhouse and Texas Roadhouse among steakhouse chains in the United States, by month

Share of searches by month for Texas Roadhouse, LongHorn Steakhouse. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseLongHorn SteakhouseOutback SteakhouseThe Capital GrilleSaltgrass Steak HouseRuth's Chris Steak HouseLogan's Roadhouse
Oct 202554.6%20%13.4%4.2%2.7%3.3%1.8%
Nov 202557.7%17.4%14.2%3.9%2.3%2.9%1.6%
Dec 202557.2%17.3%14.1%4.2%2.8%2.8%1.6%
Jan 202657.9%17.5%14.3%3.5%2.3%2.9%1.6%
Feb 202654.8%20.2%13.5%3.7%2.7%3.3%1.8%
Mar 202656%20.6%13.8%3.1%2.3%2.3%1.9%
Apr 202655.2%20.2%13.5%3.7%2.7%2.7%1.8%
May 202655.5%20.5%13.7%3.5%2.8%2.3%1.8%
Jun 202653.8%19.7%16.1%3.4%2.6%2.2%2.2%
Jul 202655.6%20.4%13.6%3.2%2.7%2.2%2.2%
Aug 202653.6%19.6%16.1%3.3%2.6%2.6%2.2%
Sep 202653%19.4%15.9%3.8%3.2%2.6%2.1%

How has the LongHorn Steakhouse and Texas Roadhouse comparison changed over the last 12 months?

3 findings

How did search popularity change for United States steakhouse chains in September 2026?

2 changes

  1. In September 2026, Texas Roadhouse lost share of searches among steakhouse chains in the United States, from 53.6% to 53%.

  2. Estimated monthly branded searches for LongHorn Steakhouse in the United States fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LongHorn Steakhouse’s and Texas Roadhouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LongHorn Steakhouse

1 branded search term

  • longhorn steakhouse

Texas Roadhouse

1 branded search term

  • texas roadhouse

How the Brand Demand Index is measured

Other head-to-heads among steakhouse chains

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