Brandwave

LongHorn Steakhouse vs The Capital Grille:Which is more popular?

In September 2026, LongHorn Steakhouse had more branded searches than The Capital Grille among steakhouse chains in the United States. LongHorn Steakhouse had about 2.7 million branded searches, while The Capital Grille had 533,000. LongHorn Steakhouse made up 19.4% of all steakhouse chain searches we track, and The Capital Grille accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about steakhouse chains, LongHorn Steakhouse appeared in three of the five answers and The Capital Grille in two. The Capital Grille was mentioned before LongHorn Steakhouse in two out of three answers.

Among steakhouse chains in the United States in September 2026

Who do people search for more?

LongHorn Steakhouse, about 5 searches for every 1 for The Capital Grille

LongHorn Steakhouse 2.7M searchesThe Capital Grille 533K searches

Who does AI mention more?

LongHorn Steakhouse, mentioned in 3 of 5 answers, The Capital Grille in 2

LongHorn Steakhouse in 3 of 5The Capital Grille in 2 of 5

Who does AI recommend more?

The Capital Grille, named ahead of LongHorn Steakhouse in 2 of 3 answers

The Capital Grille first in 2LongHorn Steakhouse first in 1

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Top steakhouse chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LongHorn Steakhouse was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Capital Grille was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Capital Grille was listed before LongHorn Steakhouse in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ruth's Chris Steak House1st
  2. LongHorn Steakhouse2nd
  3. The Capital Grille3rd
  4. Texas Roadhouse4th
  5. Outback Steakhouse5th
  6. Saltgrass Steak House–
  7. Logan's Roadhouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Texas Roadhouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LongHorn Steakhouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outback Steakhouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Capital Grille2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruth's Chris Steak House2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saltgrass Steak House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logan's Roadhouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steakhouse chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is LongHorn Steakhouse or The Capital Grille more popular in search?

This chart shows how often people search Google for LongHorn Steakhouse and The Capital Grille by name. Each line represents a brand's share of searches for all seven steakhouse chains we track, month by month, from searches in United States.

LongHorn Steakhouse and The Capital Grille among steakhouse chains in the United States, by month

Share of searches by month for LongHorn Steakhouse, The Capital Grille. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseLongHorn SteakhouseOutback SteakhouseThe Capital GrilleSaltgrass Steak HouseRuth's Chris Steak HouseLogan's Roadhouse
Oct 202554.6%20%13.4%4.2%2.7%3.3%1.8%
Nov 202557.7%17.4%14.2%3.9%2.3%2.9%1.6%
Dec 202557.2%17.3%14.1%4.2%2.8%2.8%1.6%
Jan 202657.9%17.5%14.3%3.5%2.3%2.9%1.6%
Feb 202654.8%20.2%13.5%3.7%2.7%3.3%1.8%
Mar 202656%20.6%13.8%3.1%2.3%2.3%1.9%
Apr 202655.2%20.2%13.5%3.7%2.7%2.7%1.8%
May 202655.5%20.5%13.7%3.5%2.8%2.3%1.8%
Jun 202653.8%19.7%16.1%3.4%2.6%2.2%2.2%
Jul 202655.6%20.4%13.6%3.2%2.7%2.2%2.2%
Aug 202653.6%19.6%16.1%3.3%2.6%2.6%2.2%
Sep 202653%19.4%15.9%3.8%3.2%2.6%2.1%

How has the LongHorn Steakhouse and The Capital Grille comparison changed over the last 12 months?

3 findings

How did search popularity change for United States steakhouse chains in September 2026?

2 changes

  1. Estimated monthly branded searches for The Capital Grille in the United States fell 23.4% over 12 measured months, from 696K to 533K in September 2026.

  2. Estimated monthly branded searches for LongHorn Steakhouse in the United States fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LongHorn Steakhouse’s and The Capital Grille’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LongHorn Steakhouse

1 branded search term

  • longhorn steakhouse

The Capital Grille

2 branded search terms

  • capital grille
  • the capital grille

How the Brand Demand Index is measured

Other head-to-heads among steakhouse chains

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