How popular isDiscover?
In October 2026, people searched for Discover by name about 684,000 times in the United States, a 33.8% decrease from the previous year. These searches made up 0.27% of all United States online bank searches, placing Discover eighth out of eight banks. When we asked both ChatGPT and Google AI Overviews about online banks, Discover did not appear in any of the answers.
Discover is the eighth most searched of 8 competitors and not named in the AI answers we collected.
Ally BankShare of searches 36.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ChimeShare of searches 24.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
VaroShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SoFiShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
DiscoverShare of searches 0.27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top online banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Discover did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Capital One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SoFi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ally Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Varo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Current0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Discover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online banks
5 answers
Asked ChatGPT
“What's the best online bank?”
Asked ChatGPT
“Which banking app should I use for my checking account?”
Asked ChatGPT
“What are the best online banks with no fees?”
Searched Google, AI Overview
“online bank”
Searched Google, AI Overview
“best online banks”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
How often do people search for Discover compared with other United States online banks?
Share of searches by month for Ally Bank, Chime, Varo, SoFi, Capital One, Dave, Discover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ally Bank | Chime | Varo | SoFi | Capital One | Dave | Current | Discover |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.6% | 20.8% | 17.2% | 9.9% | 9.2% | 3% | 0.77% | 0.58% |
| Dec 2025 | 36.6% | 19.7% | 18.3% | 11.4% | 10% | 2.7% | 0.73% | 0.55% |
| Jan 2026 | 39.3% | 17.9% | 17.5% | 12.3% | 9.4% | 2.4% | 0.64% | 0.59% |
| Feb 2026 | 36.4% | 20.3% | 17.9% | 11.3% | 10.6% | 2.3% | 0.72% | 0.54% |
| Mar 2026 | 40% | 18.2% | 16.1% | 12.4% | 10.2% | 2.1% | 0.65% | 0.46% |
| Apr 2026 | 37.5% | 21.8% | 16.7% | 11.6% | 8.9% | 2.3% | 0.61% | 0.43% |
| May 2026 | 39.8% | 18.2% | 16.3% | 12.4% | 9.7% | 2.4% | 0.65% | 0.46% |
| Jun 2026 | 39.8% | 21.4% | 13.4% | 10.1% | 11.9% | 2.4% | 0.62% | 0.43% |
| Jul 2026 | 38.5% | 20.7% | 13.6% | 11.9% | 11.5% | 2.8% | 0.6% | 0.36% |
| Aug 2026 | 39.3% | 21.1% | 13.9% | 12.3% | 9.6% | 2.8% | 0.72% | 0.34% |
| Sep 2026 | 36.3% | 23.8% | 15.7% | 11.3% | 9.2% | 2.6% | 0.66% | 0.34% |
| Oct 2026 | 36.1% | 24.6% | 15.6% | 11.3% | 8.6% | 2.7% | 0.8% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.1% | 368K | 0% | -0.2 points | |
| 2, held 2nd | 24.6% | 251K | +3.7% | +0.7 points | |
| 3, held 3rd | VaroVaro Bank | 15.6% | 160K | 0% | -0.1 points |
| 4, held 4th | 11.3% | 115K | +0.87% | 0 points | |
| 5, held 5th | 8.6% | 87.6K | -6.4% | -0.6 points | |
| 6, held 6th | 2.7% | 27.6K | +3.8% | +0.1 points | |
| 7, held 7th | 0.8% | 8.2K | +22.4% | +0.1 points | |
| 8, held 8th | 0.27% | 2.8K | -18.2% | -0.1 points |
36.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Chime24.6%
Held 2nd. 251K estimated branded searches, +3.7% vs prior month. Share +0.7 points.
3.
Varo15.6%
Held 3rd. 160K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
SoFi11.3%
Held 4th. 115K estimated branded searches, +0.87% vs prior month. Share 0 points.
8.6%
Held 5th. 87.6K estimated branded searches, -6.4% vs prior month. Share -0.6 points.
6.
Dave2.7%
Held 6th. 27.6K estimated branded searches, +3.8% vs prior month. Share +0.1 points.
7.
Current0.8%
Held 7th. 8.2K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
8.
Discover0.27%
Held 8th. 2.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Capital One sells other things too, so only its searches that name this product count here, like “capital one 360”.
Compare popularity between Discover and its closest rivals
Every comparison with Discover
21 comparisons
- American Express vs Discover
- Capital One vs Discover
- Discover vs Visa
- Barclaycard vs Discover
- Discover vs Mastercard
- Betterment vs Discover
- Discover vs Marcus
- Avant vs Discover
- Discover vs Happen Bank
- Discover vs LendingClub
- Discover vs LightStream
- Discover vs Prosper
- Discover vs Upstart
- Discover vs Wells Fargo
- Discover vs U.S. Bank
- Ally Bank vs Discover
- Chime vs Discover
- Current vs Discover
- Dave vs Discover
- Discover vs SoFi
- Discover vs Varo
How has branded search demand for Discover changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Discover in the United States fell from 1M to 684K.
- Across the 12 months ending October 2026, Discover’s share of searches among online banks in the United States held steady, from 0.58% to 0.27%.
How did search popularity change for United States online banks in October 2026?
5 changes
In October 2026, Chime gained share of searches among online banks in the United States, from 23.8% to 24.6%.
In October 2026, Capital One lost share of searches among online banks in the United States, from 9.2% to 8.6%.
Estimated monthly branded searches for SoFi in the United States rose 22.6% over 12 measured months, from 94.1K to 115K in October 2026.
Estimated monthly branded searches for Current in the United States rose 12.3% over 12 measured months, from 7.3K to 8.2K in October 2026.
Estimated monthly branded searches for Discover in the United States fell 49.5% over 12 measured months, from 5.5K to 2.8K in October 2026.
How are Discover’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Discover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- discover card
- discover checking
- discover credit card
- discover high yield savings
- discover online banking
- discover personal loan
- discover savings account
Do you work for Discover? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Discover compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Credit cards | 3rd of 6 | 5% | Show ranking |
| Online banks | 8th of 8 | 0.27% | Shown above |
| Personal loan platforms | 9th of 10 | 0.7% | Show ranking |
| High yield savings brands | 5th of 5 | 2.6% | Show ranking |
Is Discover your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.