Chime vs Discover:Which is more popular in the United States?
In October 2026, Chime had more branded searches than Discover among online banks in the United States. Chime had about 251,000 branded searches, while Discover had 2,780. Chime made up 24.6% of all online bank searches we track, and Discover accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about online banks, Chime appeared in two of the five answers and Discover in none.
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Top online banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chime was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Discover did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Capital One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SoFi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ally Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Varo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Current0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Discover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online banks
5 answers
Asked ChatGPT
“What's the best online bank?”
Asked ChatGPT
“Which banking app should I use for my checking account?”
Asked ChatGPT
“What are the best online banks with no fees?”
Searched Google, AI Overview
“online bank”
Searched Google, AI Overview
“best online banks”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Chime or Discover more popular in search?
This chart shows how often people search Google for Chime and Discover by name. Each line represents a brand's share of searches for all eight online banks we track, month by month, from searches in United States.
Share of searches by month for Chime, Discover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ally Bank | Chime | Varo | SoFi | Capital One | Dave | Current | Discover |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.6% | 20.8% | 17.2% | 9.9% | 9.2% | 3% | 0.77% | 0.58% |
| Dec 2025 | 36.6% | 19.7% | 18.3% | 11.4% | 10% | 2.7% | 0.73% | 0.55% |
| Jan 2026 | 39.3% | 17.9% | 17.5% | 12.3% | 9.4% | 2.4% | 0.64% | 0.59% |
| Feb 2026 | 36.4% | 20.3% | 17.9% | 11.3% | 10.6% | 2.3% | 0.72% | 0.54% |
| Mar 2026 | 40% | 18.2% | 16.1% | 12.4% | 10.2% | 2.1% | 0.65% | 0.46% |
| Apr 2026 | 37.5% | 21.8% | 16.7% | 11.6% | 8.9% | 2.3% | 0.61% | 0.43% |
| May 2026 | 39.8% | 18.2% | 16.3% | 12.4% | 9.7% | 2.4% | 0.65% | 0.46% |
| Jun 2026 | 39.8% | 21.4% | 13.4% | 10.1% | 11.9% | 2.4% | 0.62% | 0.43% |
| Jul 2026 | 38.5% | 20.7% | 13.6% | 11.9% | 11.5% | 2.8% | 0.6% | 0.36% |
| Aug 2026 | 39.3% | 21.1% | 13.9% | 12.3% | 9.6% | 2.8% | 0.72% | 0.34% |
| Sep 2026 | 36.3% | 23.8% | 15.7% | 11.3% | 9.2% | 2.6% | 0.66% | 0.34% |
| Oct 2026 | 36.1% | 24.6% | 15.6% | 11.3% | 8.6% | 2.7% | 0.8% | 0.27% |
How has branded search for Chime and Discover changed in the United States over the last 12 months?
3 findings
- Chime was ahead of Discover in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Chime’s share of searches among online banks in the United States moved from 20.8% to 24.6%, and its estimated monthly branded searches moved from 198K to 251K.
- Across the 12 months ending October 2026, Discover’s share of searches among online banks in the United States moved from 0.58% to 0.27%, and its estimated monthly branded searches moved from 5.5K to 2.8K.
How did search popularity change for United States online banks in October 2026?
2 changes
In October 2026, Chime gained share of searches among online banks in the United States, from 23.8% to 24.6%.
Estimated monthly branded searches for Discover in the United States fell 49.5% over 12 measured months, from 5.5K to 2.8K in October 2026.
How are Chime’s and Discover’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Chime’s and Discover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online banks
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