Brandwave

Capital One vs Discover:Which is more popular in the United States?

In October 2026, Capital One had more branded searches than Discover among online banks in the United States. Capital One had about 87,600 branded searches, while Discover had 2,780. Capital One made up 8.6% of all online bank searches we track, and Discover accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about online banks, Capital One appeared in all five answers and Discover in none.

Among online banks in the United States in October 2026

Who do people search for more?

Capital One, about 32 searches for every 1 for Discover

Capital One 87.6K searchesDiscover 2.8K searches

Who does AI mention more?

Capital One, mentioned in every answer we collected

Capital One in 5 of 5Discover in 0 of 5

Who does AI recommend more?

Capital One, the only one of the two named

Capital One first in 5Discover never named

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Top online banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capital One appeared in all five answers. Discover did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Capital One2nd
  3. Ally Bank3rd
  4. Chime4th
  5. Varo–
  6. Dave–
  7. Current–
  8. Discover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Capital One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SoFi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ally Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Current0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Capital One or Discover more popular in search?

This chart shows how often people search Google for Capital One and Discover by name. Each line represents a brand's share of searches for all eight online banks we track, month by month, from searches in United States.

Capital One and Discover among online banks in the United States, by month

Share of searches by month for Capital One, Discover. The figures are in the table below the chart.

View monthly share of searches table
MonthAlly BankChimeVaroSoFiCapital OneDaveCurrentDiscover
Nov 202538.6%20.8%17.2%9.9%9.2%3%0.77%0.58%
Dec 202536.6%19.7%18.3%11.4%10%2.7%0.73%0.55%
Jan 202639.3%17.9%17.5%12.3%9.4%2.4%0.64%0.59%
Feb 202636.4%20.3%17.9%11.3%10.6%2.3%0.72%0.54%
Mar 202640%18.2%16.1%12.4%10.2%2.1%0.65%0.46%
Apr 202637.5%21.8%16.7%11.6%8.9%2.3%0.61%0.43%
May 202639.8%18.2%16.3%12.4%9.7%2.4%0.65%0.46%
Jun 202639.8%21.4%13.4%10.1%11.9%2.4%0.62%0.43%
Jul 202638.5%20.7%13.6%11.9%11.5%2.8%0.6%0.36%
Aug 202639.3%21.1%13.9%12.3%9.6%2.8%0.72%0.34%
Sep 202636.3%23.8%15.7%11.3%9.2%2.6%0.66%0.34%
Oct 202636.1%24.6%15.6%11.3%8.6%2.7%0.8%0.27%

Capital One sells other things too, so only its searches that name this product count here, like “capital one 360”.

How has branded search for Capital One and Discover changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States online banks in October 2026?

2 changes

  1. In October 2026, Capital One lost share of searches among online banks in the United States, from 9.2% to 8.6%.

  2. Estimated monthly branded searches for Discover in the United States fell 49.5% over 12 measured months, from 5.5K to 2.8K in October 2026.

How are Capital One’s and Discover’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Capital One’s and Discover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capital One

2 branded search terms

  • capital one 360
  • capital one 360 checking

Discover

2 branded search terms

  • discover checking
  • discover online banking

How the Brand Demand Index is measured

Other head-to-heads among online banks

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