Brandwave

How popular isClub Pilates?

In September 2026, people searched for Club Pilates by name about 673,000 times in the United States, about the same as the previous year. These searches made up 53.6% of all United States pilates studio searches, placing Club Pilates first out of seven studios. When we asked both ChatGPT and Google AI Overviews about pilates studios, Club Pilates appeared in three of the four answers.

Search and AI answers in September 2026

Club Pilates is the most searched of 7 competitors.

  1. Club PilatesShare of searches 53.6%Mentioned in 3 of 4 AI answers
  2. Pure BarreShare of searches 24%Mentioned in 0 of 4 AI answers
  3. [solidcore]Share of searches 16%Mentioned in 1 of 4 AI answers
  4. JETSET PilatesShare of searches 3.2%Mentioned in 1 of 4 AI answers
  5. BODYBAR PilatesShare of searches 1.4%Mentioned in 1 of 4 AI answers

+2 more

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Top pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Club Pilates was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Club Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • [solidcore]1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JETSET Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BODYBAR Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Barre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Bar Method0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • btone FITNESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pilates studios

4 answers

  • Asked ChatGPT

    “What's the best Pilates studio chain?”

    1. 1Club Pilates
    2. 2[solidcore]
    3. 3JETSET Pilates
    4. 4BODYBAR Pilates

  • Asked ChatGPT

    “Which reformer Pilates studio is best for beginners?”

    1. 1Club Pilates

  • Asked ChatGPT

    “Where can I take Pilates classes near me?”

    1. 1Club Pilates

  • Searched Google, AI Overview

    “pilates near me”

    1. Searched Google, AI Overview

      “pilates classes near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Which pilates studios compete with Club Pilates?

    Club Pilates against pilates studios in the United States, by month

    Share of searches by month for Club Pilates, Pure Barre, [solidcore], JETSET Pilates. The figures are in the table below the chart.

    View monthly share of searches table
    MonthClub PilatesPure Barre[solidcore]JETSET PilatesBODYBAR PilatesThe Bar Methodbtone FITNESS
    Oct 202553.2%23.8%15.9%1.8%3.2%1.7%0.43%
    Nov 202554%19.7%19.7%1.8%2.7%1.7%0.35%
    Dec 202546.8%20.9%25.6%1.9%2.8%1.7%0.31%
    Jan 202648.8%21.8%21.8%2.4%2.9%1.9%0.32%
    Feb 202650.8%22.7%18.6%2.5%3.1%2%0.41%
    Mar 202653.2%19.5%19.5%2.6%3.2%1.7%0.35%
    Apr 202650.7%22.7%18.5%3%3%1.7%0.33%
    May 202648.4%21.7%21.7%2.9%3.6%1.3%0.39%
    Jun 202650.5%22.6%18.5%3%3.7%1.3%0.33%
    Jul 202650.9%22.8%18.6%3.1%3.1%1.2%0.41%
    Aug 202653.4%23.9%15.9%3.2%1.8%1.5%0.35%
    Sep 202653.6%24%16%3.2%1.4%1.4%0.35%

    1. 1.Club Pilates

      53.6%

      Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

    2. 2.Pure Barre

      24%

      Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.[solidcore]

      16%

      Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.JETSET Pilates

      3.2%

      Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.BODYBAR Pilates

      1.4%

      Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

    6. 6.The Bar Method

      1.4%

      Held 6th. 17.5K estimated branded searches, -6.4% vs prior month. Share -0.1 points.

    7. 7.btone FITNESS

      0.35%

      Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Club Pilates and its closest rivals

    Every comparison with Club Pilates

    14 comparisons

    How has branded search demand for Club Pilates changed in the United States over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Club Pilates in the United States held steady at 673K.
    • Across the 12 months ending September 2026, Club Pilates’ share of searches among pilates studios in the United States peaked at 54% in November 2025 and was lowest at 46.8% in December 2025.

    How did search popularity change for United States pilates studios in September 2026?

    6 changes

    1. Club Pilates’ share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 50.5% to 53.6% in September 2026.

    2. Pure Barre’s share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 22.6% to 24% in September 2026.

    3. BODYBAR Pilates’ share of searches among pilates studios in the United States has lost ground for 3 months in a row, from 3.7% to 1.4% in September 2026.

    4. Estimated monthly branded searches for JETSET Pilates in the United States rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.

    5. Estimated monthly branded searches for btone FITNESS in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    6. Estimated monthly branded searches for The Bar Method in the United States fell 18.2% over 12 measured months, from 21.4K to 17.5K in September 2026.

    How are Club Pilates’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Club Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • club pilates

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    How the Brand Demand Index is measured

    Where does Club Pilates compete?

    Club Pilates is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Boutique fitness studios1st of 1138.1%Show ranking
    Pilates studios1st of 753.6%Shown above
    Creator with pink hair and a pink jacket

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