Brandwave

Club Pilates vs [solidcore]:Which is more popular?

In September 2026, Club Pilates had more branded searches than [solidcore] among pilates studios in the United States. Club Pilates had about 673,000 branded searches, while [solidcore] had 201,000. Club Pilates made up 53.6% of all pilates studio searches we track, and [solidcore] accounted for 16%. When we asked ChatGPT and Google AI Overviews about pilates studios, Club Pilates appeared in three of the four answers and [solidcore] in one.

Among pilates studios in the United States in September 2026

Who do people search for more?

Club Pilates, about 3 searches for every 1 for [solidcore]

Club Pilates 673K searches[solidcore] 201K searches

Who does AI mention more?

Club Pilates, mentioned in 3 of 4 answers, [solidcore] in 1

Club Pilates in 3 of 4[solidcore] in 1 of 4

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Top pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Club Pilates was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. [solidcore] was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Club Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • [solidcore]1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JETSET Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BODYBAR Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Barre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Bar Method0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • btone FITNESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pilates studios

4 answers
  • Asked ChatGPT

    “What's the best Pilates studio chain?”

    1. 1Club Pilates
    2. 2[solidcore]
    3. 3JETSET Pilates
    4. 4BODYBAR Pilates
  • Asked ChatGPT

    “Which reformer Pilates studio is best for beginners?”

    1. 1Club Pilates
  • Asked ChatGPT

    “Where can I take Pilates classes near me?”

    1. 1Club Pilates
  • Searched Google, AI Overview

    “pilates near me”

    1. Searched Google, AI Overview

      “pilates classes near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Is Club Pilates or [solidcore] more popular in search?

    This chart shows how often people search Google for Club Pilates and [solidcore] by name. Each line represents a brand's share of searches for all seven pilates studios we track, month by month, from searches in United States.

    Club Pilates and [solidcore] among pilates studios in the United States, by month

    Share of searches by month for Club Pilates, [solidcore]. The figures are in the table below the chart.

    View monthly share of searches table
    MonthClub PilatesPure Barre[solidcore]JETSET PilatesBODYBAR PilatesThe Bar Methodbtone FITNESS
    Oct 202553.2%23.8%15.9%1.8%3.2%1.7%0.43%
    Nov 202554%19.7%19.7%1.8%2.7%1.7%0.35%
    Dec 202546.8%20.9%25.6%1.9%2.8%1.7%0.31%
    Jan 202648.8%21.8%21.8%2.4%2.9%1.9%0.32%
    Feb 202650.8%22.7%18.6%2.5%3.1%2%0.41%
    Mar 202653.2%19.5%19.5%2.6%3.2%1.7%0.35%
    Apr 202650.7%22.7%18.5%3%3%1.7%0.33%
    May 202648.4%21.7%21.7%2.9%3.6%1.3%0.39%
    Jun 202650.5%22.6%18.5%3%3.7%1.3%0.33%
    Jul 202650.9%22.8%18.6%3.1%3.1%1.2%0.41%
    Aug 202653.4%23.9%15.9%3.2%1.8%1.5%0.35%
    Sep 202653.6%24%16%3.2%1.4%1.4%0.35%

    How has the Club Pilates and [solidcore] comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States pilates studios in September 2026?

    1 change
    1. Club Pilates’ share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 50.5% to 53.6% in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Club Pilates’ and [solidcore]’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Club Pilates

    1 branded search term

    • club pilates

    [solidcore]

    1 branded search term

    • solidcore

    How the Brand Demand Index is measured

    Other head-to-heads among pilates studios

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