Club Pilates vs JETSET Pilates:Which is more popular?
In September 2026, Club Pilates had more branded searches than JETSET Pilates among pilates studios in the United States. Club Pilates had about 673,000 branded searches, while JETSET Pilates had 40,500. Club Pilates made up 53.6% of all pilates studio searches we track, and JETSET Pilates accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about pilates studios, Club Pilates appeared in three of the four answers and JETSET Pilates in one.
Who do people search for more?
Club Pilates, about 17 searches for every 1 for JETSET Pilates
Who does AI mention more?
Club Pilates, mentioned in 3 of 4 answers, JETSET Pilates in 1
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Top pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Club Pilates was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JETSET Pilates was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Club Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
[solidcore]1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JETSET Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BODYBAR Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pure Barre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- The Bar Method0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
btone FITNESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pilates studios
4 answers
Asked ChatGPT
“What's the best Pilates studio chain?”
Asked ChatGPT
“Which reformer Pilates studio is best for beginners?”
Asked ChatGPT
“Where can I take Pilates classes near me?”
Searched Google, AI Overview
“pilates near me”
Searched Google, AI Overview
“pilates classes near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Club Pilates or JETSET Pilates more popular in search?
This chart shows how often people search Google for Club Pilates and JETSET Pilates by name. Each line represents a brand's share of searches for all seven pilates studios we track, month by month, from searches in United States.
Share of searches by month for Club Pilates, JETSET Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Club Pilates | Pure Barre | [solidcore] | JETSET Pilates | BODYBAR Pilates | The Bar Method | btone FITNESS |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 23.8% | 15.9% | 1.8% | 3.2% | 1.7% | 0.43% |
| Nov 2025 | 54% | 19.7% | 19.7% | 1.8% | 2.7% | 1.7% | 0.35% |
| Dec 2025 | 46.8% | 20.9% | 25.6% | 1.9% | 2.8% | 1.7% | 0.31% |
| Jan 2026 | 48.8% | 21.8% | 21.8% | 2.4% | 2.9% | 1.9% | 0.32% |
| Feb 2026 | 50.8% | 22.7% | 18.6% | 2.5% | 3.1% | 2% | 0.41% |
| Mar 2026 | 53.2% | 19.5% | 19.5% | 2.6% | 3.2% | 1.7% | 0.35% |
| Apr 2026 | 50.7% | 22.7% | 18.5% | 3% | 3% | 1.7% | 0.33% |
| May 2026 | 48.4% | 21.7% | 21.7% | 2.9% | 3.6% | 1.3% | 0.39% |
| Jun 2026 | 50.5% | 22.6% | 18.5% | 3% | 3.7% | 1.3% | 0.33% |
| Jul 2026 | 50.9% | 22.8% | 18.6% | 3.1% | 3.1% | 1.2% | 0.41% |
| Aug 2026 | 53.4% | 23.9% | 15.9% | 3.2% | 1.8% | 1.5% | 0.35% |
| Sep 2026 | 53.6% | 24% | 16% | 3.2% | 1.4% | 1.4% | 0.35% |
How has the Club Pilates and JETSET Pilates comparison changed over the last 12 months?
3 findings
- Club Pilates was ahead of JETSET Pilates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among pilates studios in the United States moved from 53.2% to 53.6%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, JETSET Pilates’ share of searches among pilates studios in the United States moved from 1.8% to 3.2%, and its estimated monthly branded searches moved from 22.2K to 40.5K.
How did search popularity change for United States pilates studios in September 2026?
2 changes

Club Pilates’ share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 50.5% to 53.6% in September 2026.

Estimated monthly branded searches for JETSET Pilates in the United States rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Club Pilates’ and JETSET Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Club Pilates
1 branded search term
- club pilates
JETSET Pilates
1 branded search term
- jetset pilates
Other head-to-heads among pilates studios

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