Club Pilates vs Pure Barre:Which is more popular?
In September 2026, Club Pilates had more branded searches than Pure Barre among pilates studios in the United States. Club Pilates had about 673,000 branded searches, while Pure Barre had 301,000. Club Pilates made up 53.6% of all pilates studio searches we track, and Pure Barre accounted for 24%. When we asked ChatGPT and Google AI Overviews about pilates studios, Club Pilates appeared in three of the four answers and Pure Barre in none.
Who do people search for more?
Club Pilates, about 2 searches for every 1 for Pure Barre
Who does AI mention more?
Club Pilates, mentioned in 3 of 4 answers, Pure Barre in 0
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Top pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Club Pilates was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pure Barre did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Club Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
[solidcore]1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JETSET Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BODYBAR Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pure Barre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- The Bar Method0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
btone FITNESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pilates studios
4 answers
Asked ChatGPT
“What's the best Pilates studio chain?”
Asked ChatGPT
“Which reformer Pilates studio is best for beginners?”
Asked ChatGPT
“Where can I take Pilates classes near me?”
Searched Google, AI Overview
“pilates near me”
Searched Google, AI Overview
“pilates classes near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Club Pilates or Pure Barre more popular in search?
This chart shows how often people search Google for Club Pilates and Pure Barre by name. Each line represents a brand's share of searches for all seven pilates studios we track, month by month, from searches in United States.
Share of searches by month for Club Pilates, Pure Barre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Club Pilates | Pure Barre | [solidcore] | JETSET Pilates | BODYBAR Pilates | The Bar Method | btone FITNESS |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 23.8% | 15.9% | 1.8% | 3.2% | 1.7% | 0.43% |
| Nov 2025 | 54% | 19.7% | 19.7% | 1.8% | 2.7% | 1.7% | 0.35% |
| Dec 2025 | 46.8% | 20.9% | 25.6% | 1.9% | 2.8% | 1.7% | 0.31% |
| Jan 2026 | 48.8% | 21.8% | 21.8% | 2.4% | 2.9% | 1.9% | 0.32% |
| Feb 2026 | 50.8% | 22.7% | 18.6% | 2.5% | 3.1% | 2% | 0.41% |
| Mar 2026 | 53.2% | 19.5% | 19.5% | 2.6% | 3.2% | 1.7% | 0.35% |
| Apr 2026 | 50.7% | 22.7% | 18.5% | 3% | 3% | 1.7% | 0.33% |
| May 2026 | 48.4% | 21.7% | 21.7% | 2.9% | 3.6% | 1.3% | 0.39% |
| Jun 2026 | 50.5% | 22.6% | 18.5% | 3% | 3.7% | 1.3% | 0.33% |
| Jul 2026 | 50.9% | 22.8% | 18.6% | 3.1% | 3.1% | 1.2% | 0.41% |
| Aug 2026 | 53.4% | 23.9% | 15.9% | 3.2% | 1.8% | 1.5% | 0.35% |
| Sep 2026 | 53.6% | 24% | 16% | 3.2% | 1.4% | 1.4% | 0.35% |
How has the Club Pilates and Pure Barre comparison changed over the last 12 months?
3 findings
- Club Pilates was ahead of Pure Barre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among pilates studios in the United States moved from 53.2% to 53.6%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Pure Barre’s share of searches among pilates studios in the United States moved from 23.8% to 24%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for United States pilates studios in September 2026?
2 changes
Club Pilates’ share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 50.5% to 53.6% in September 2026.
Pure Barre’s share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 22.6% to 24% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Club Pilates’ and Pure Barre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Club Pilates
1 branded search term
- club pilates
Pure Barre
1 branded search term
- pure barre
Other head-to-heads among pilates studios
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