Pilates studios in the United States:Which are most popular?
In September 2026, Club Pilates was the most searched pilates studio in the United States, accounting for 53.6% of all searches among the seven studios we track. When we checked with ChatGPT and Google AI Overviews, Club Pilates was mentioned most often, in three of the four answers.
Club PilatesShare of searches 53.6%Mentioned in 3 of 4 AI answers
Pure BarreShare of searches 24%Mentioned in 0 of 4 AI answers
[solidcore]Share of searches 16%Mentioned in 1 of 4 AI answers
JETSET PilatesShare of searches 3.2%Mentioned in 1 of 4 AI answers
BODYBAR PilatesShare of searches 1.4%Mentioned in 1 of 4 AI answers
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Top pilates studios in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Club Pilates was mentioned most often, in three of the four answers. Pure Barre, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Club Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- [solidcore]1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- JETSET Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BODYBAR Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pure Barre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Bar Method0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
btone FITNESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pilates studios
4 answers
Asked ChatGPT
“What's the best Pilates studio chain?”
Asked ChatGPT
“Which reformer Pilates studio is best for beginners?”
Asked ChatGPT
“Where can I take Pilates classes near me?”
Searched Google, AI Overview
“pilates near me”
Searched Google, AI Overview
“pilates classes near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which pilates studios do people search for most?
This chart shows how often people search Google for each pilates studio by name. Each line represents a brand's share of searches for all seven pilates studios we track, month by month, from searches in United States.
Share of searches by month for Club Pilates, Pure Barre, [solidcore], JETSET Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Club Pilates | Pure Barre | [solidcore] | JETSET Pilates | BODYBAR Pilates | The Bar Method | btone FITNESS |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 23.8% | 15.9% | 1.8% | 3.2% | 1.7% | 0.43% |
| Nov 2025 | 54% | 19.7% | 19.7% | 1.8% | 2.7% | 1.7% | 0.35% |
| Dec 2025 | 46.8% | 20.9% | 25.6% | 1.9% | 2.8% | 1.7% | 0.31% |
| Jan 2026 | 48.8% | 21.8% | 21.8% | 2.4% | 2.9% | 1.9% | 0.32% |
| Feb 2026 | 50.8% | 22.7% | 18.6% | 2.5% | 3.1% | 2% | 0.41% |
| Mar 2026 | 53.2% | 19.5% | 19.5% | 2.6% | 3.2% | 1.7% | 0.35% |
| Apr 2026 | 50.7% | 22.7% | 18.5% | 3% | 3% | 1.7% | 0.33% |
| May 2026 | 48.4% | 21.7% | 21.7% | 2.9% | 3.6% | 1.3% | 0.39% |
| Jun 2026 | 50.5% | 22.6% | 18.5% | 3% | 3.7% | 1.3% | 0.33% |
| Jul 2026 | 50.9% | 22.8% | 18.6% | 3.1% | 3.1% | 1.2% | 0.41% |
| Aug 2026 | 53.4% | 23.9% | 15.9% | 3.2% | 1.8% | 1.5% | 0.35% |
| Sep 2026 | 53.6% | 24% | 16% | 3.2% | 1.4% | 1.4% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 673K | 0% | +0.2 points | |
| 2, held 2nd | 24% | 301K | 0% | +0.1 points | |
| 3, held 3rd | 16% | 201K | 0% | +0.1 points | |
| 4, held 4th | 3.2% | 40.5K | 0% | 0 points | |
| 5, held 5th | 1.4% | 18.1K | -18.5% | -0.3 points | |
| 6, held 6th | 1.4% | 17.5K | -6.4% | -0.1 points | |
| 7, held 7th | 0.35% | 4.4K | 0% | 0 points |
53.6%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
24%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
16%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.2%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
1.4%
Held 6th. 17.5K estimated branded searches, -6.4% vs prior month. Share -0.1 points.
0.35%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among pilates studios in the United States?
7 brands
In September 2026, Club Pilates was the most searched among pilates studios in the United States, with an estimated 673K branded searches, 53.6% of all searches for the seven we track. Pure Barre is in 2nd place, 29.6 percentage points behind at 24%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Club Pilates | 53.2% → 53.6% | 54%Nov 2025 | 46.8%Dec 2025 | 1st |
| Pure Barre | 23.8% → 24% | 24%Sep 2026 | 19.5%Mar 2026 | 2nd |
| [solidcore] | 15.9% → 16% | 25.6%Dec 2025 | 15.9%Oct 2025 | 3rd |
| JETSET Pilates | 1.8% → 3.2% | 3.2%Sep 2026 | 1.8%Oct 2025 | 5th → 4th |
| BODYBAR Pilates | 3.2% → 1.4% | 3.7%Jun 2026 | 1.4%Sep 2026 | 4th → 5th |
| The Bar Method | 1.7% → 1.4% | 2%Feb 2026 | 1.2%Jul 2026 | 6th |
| btone FITNESS | 0.43% → 0.35% | 0.43%Oct 2025 | 0.31%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, JETSET Pilates’ share of searches among pilates studios in the United States increased from 1.8% to 3.2%.
- Across the 12 months ending September 2026, BODYBAR Pilates’ share of searches among pilates studios in the United States decreased from 3.2% to 1.4%.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among pilates studios in the United States peaked at 54% in November 2025 and was lowest at 46.8% in December 2025.
- Across the 12 months ending September 2026, Pure Barre’s share of searches among pilates studios in the United States peaked at 24% in September 2026 and was lowest at 19.5% in March 2026.
- Across the 12 months ending September 2026, [solidcore]’s share of searches among pilates studios in the United States peaked at 25.6% in December 2025 and was lowest at 15.9% in October 2025.
- Across the 12 months ending September 2026, BODYBAR Pilates’ share of searches among pilates studios in the United States peaked at 3.7% in June 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, JETSET Pilates rose from 5th to 4th among pilates studios in the United States.
- Across the 12 months ending September 2026, BODYBAR Pilates fell from 4th to 5th among pilates studios in the United States.
- Across the 12 months ending September 2026, Club Pilates, Pure Barre, [solidcore], The Bar Method and btone FITNESS held steady: their share of searches among pilates studios in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States pilates studios in September 2026?
6 changes
Club Pilates’ share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 50.5% to 53.6% in September 2026.
Pure Barre’s share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 22.6% to 24% in September 2026.
BODYBAR Pilates’ share of searches among pilates studios in the United States has lost ground for 3 months in a row, from 3.7% to 1.4% in September 2026.
Estimated monthly branded searches for JETSET Pilates in the United States rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.
Estimated monthly branded searches for btone FITNESS in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for The Bar Method in the United States fell 18.2% over 12 measured months, from 21.4K to 17.5K in September 2026.
Compare popularity between leading brands
- Club Pilates vs Pure Barre: compare popularity
- Club Pilates vs [solidcore]: compare popularity
- Club Pilates vs JETSET Pilates: compare popularity
- Pure Barre vs [solidcore]: compare popularity
- Pure Barre vs JETSET Pilates: compare popularity
- [solidcore] vs JETSET Pilates: compare popularity
- Compare any of these brands
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