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Boutique fitness studios in the United States:Which are searched most?

In September 2026, Club Pilates was the most searched among boutique fitness studios in the United States, with an estimated 673K branded searches, 38.1% of all searches for the 11 we track.

Share of searches, September 2026
  1. Club Pilates38.1%
  2. Pure Barre17%
  3. [solidcore]11.4%
  4. Orangetheory Fitness11.4%
  5. CorePower Yoga7.6%
  6. F45 Training4.2%
  7. Title Boxing Club3.1%
  8. Rumble Boxing2.8%
  9. SoulCycle2.3%
  10. Barry's1.5%
  11. +1 more

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Share of searchesLeaderboard

Compare the boutique fitness franchises people in the US take classes at, from Pilates to HIIT. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among boutique fitness studios in the United States, by month

Share of searches by month for Club Pilates, Pure Barre, [solidcore], Orangetheory Fitness, CorePower Yoga, F45 Training, Title Boxing Club, Rumble Boxing, SoulCycle. The figures are in the table below the chart.

View monthly share of searches table
MonthClub PilatesPure Barre[solidcore]Orangetheory FitnessCorePower YogaF45 TrainingTitle Boxing ClubRumble BoxingSoulCycleBarry's9Round
Oct 202533.9%15.2%10.1%12.4%8.3%5.5%4.1%3.7%3%3%0.61%
Nov 202534.3%12.5%12.5%12.5%8.4%5.6%4.1%3.8%3.1%2.5%0.62%
Dec 202530%13.4%16.4%13.4%9%4.9%3.6%3.3%2.7%2.7%0.54%
Jan 202631.5%14.1%14.1%14.1%9.4%5.2%3.1%2.8%2.8%2.3%0.57%
Feb 202632.8%14.7%12%14.7%9.8%4.4%3.2%2.9%2.9%2%0.59%
Mar 202636.1%13.2%13.2%13.2%7.2%4.8%3.6%3.2%2.7%2.2%0.53%
Apr 202634.5%15.5%12.6%12.6%8.5%4.6%3.4%3.1%2.5%2.1%0.51%
May 202634.2%15.3%15.3%12.5%6.9%4.6%3.4%3.1%2.5%1.7%0.5%
Jun 202635.1%15.7%12.8%12.8%7%4.7%3.5%3.2%3.2%1.4%0.52%
Jul 202635.4%15.8%12.9%12.9%7.1%4.8%3.5%2.6%2.6%1.7%0.52%
Aug 202636.3%16.2%10.8%13.3%7.3%4.9%3.6%2.7%2.7%1.8%0.53%
Sep 202638.1%17%11.4%11.4%7.6%4.2%3.1%2.8%2.3%1.5%0.56%

This month’s ranking, September 2026

  1. 1.Club Pilates

    38.1%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Pure Barre

    17%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.[solidcore]

    11.4%

    Moved from 4th to 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Orangetheory Fitness

    11.4%

    Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  5. 5.CorePower Yoga

    7.6%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.F45 Training

    4.2%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Title Boxing Club

    3.1%

    Held 7th. 54.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  8. 8.Rumble Boxing

    2.8%

    Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.SoulCycle

    2.3%

    Held 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  10. 10.Barry's

    1.5%

    Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.9Round

    0.56%

    Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among boutique fitness studios in the United States?

11 brands

In September 2026, Club Pilates was the most searched among boutique fitness studios in the United States, with an estimated 673K branded searches, 38.1% of all searches for the 11 we track. Pure Barre is in 2nd place, 21.1 percentage points behind at 17%.

United States boutique fitness studios, last 12 months ending September 2026
BrandShare of searchesPeakLowRank
Club Pilates33.9% → 38.1%38.1%Sep 202630%Dec 20251st
Pure Barre15.2% → 17%17%Sep 202612.5%Nov 20252nd
[solidcore]10.1% → 11.4%16.4%Dec 202510.1%Oct 20254th → 3rd
Orangetheory Fitness12.4% → 11.4%14.7%Feb 202611.4%Sep 20263rd → 4th
CorePower Yoga8.3% → 7.6%9.8%Feb 20266.9%May 20265th
F45 Training5.5% → 4.2%5.6%Nov 20254.2%Sep 20266th
Title Boxing Club4.1% → 3.1%4.1%Nov 20253.1%Sep 20267th
Rumble Boxing3.7% → 2.8%3.8%Nov 20252.6%Jul 20268th
SoulCycle3% → 2.3%3.2%Jun 20262.3%Sep 202610th → 9th
Barry's3% → 1.5%3%Oct 20251.4%Jun 20269th → 10th
9Round0.61% → 0.56%0.62%Nov 20250.5%May 202611th

Each finding as a sentence

  • Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in the United States increased from 33.9% to 38.1%.
  • Across the 12 months ending September 2026, Pure Barre’s share of searches among boutique fitness studios in the United States increased from 15.2% to 17%.
  • Across the 12 months ending September 2026, [solidcore]’s share of searches among boutique fitness studios in the United States increased from 10.1% to 11.4%.
  • Across the 12 months ending September 2026, Orangetheory Fitness’ share of searches among boutique fitness studios in the United States decreased from 12.4% to 11.4%.
  • Across the 12 months ending September 2026, CorePower Yoga’s share of searches among boutique fitness studios in the United States decreased from 8.3% to 7.6%.
  • Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in the United States decreased from 5.5% to 4.2%.
  • Across the 12 months ending September 2026, Title Boxing Club’s share of searches among boutique fitness studios in the United States decreased from 4.1% to 3.1%.
  • Across the 12 months ending September 2026, Rumble Boxing’s share of searches among boutique fitness studios in the United States decreased from 3.7% to 2.8%.
  • Across the 12 months ending September 2026, SoulCycle’s share of searches among boutique fitness studios in the United States decreased from 3% to 2.3%.
  • Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in the United States decreased from 3% to 1.5%.
  • Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in the United States peaked at 38.1% in September 2026 and was lowest at 30% in December 2025.
  • Across the 12 months ending September 2026, Pure Barre’s share of searches among boutique fitness studios in the United States peaked at 17% in September 2026 and was lowest at 12.5% in November 2025.
  • Across the 12 months ending September 2026, [solidcore]’s share of searches among boutique fitness studios in the United States peaked at 16.4% in December 2025 and was lowest at 10.1% in October 2025.
  • Across the 12 months ending September 2026, Orangetheory Fitness’ share of searches among boutique fitness studios in the United States peaked at 14.7% in February 2026 and was lowest at 11.4% in September 2026.
  • Across the 12 months ending September 2026, CorePower Yoga’s share of searches among boutique fitness studios in the United States peaked at 9.8% in February 2026 and was lowest at 6.9% in May 2026.
  • Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in the United States peaked at 5.6% in November 2025 and was lowest at 4.2% in September 2026.
  • Across the 12 months ending September 2026, Title Boxing Club’s share of searches among boutique fitness studios in the United States peaked at 4.1% in November 2025 and was lowest at 3.1% in September 2026.
  • Across the 12 months ending September 2026, Rumble Boxing’s share of searches among boutique fitness studios in the United States peaked at 3.8% in November 2025 and was lowest at 2.6% in July 2026.
  • Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in the United States peaked at 3% in October 2025 and was lowest at 1.4% in June 2026.
  • Across the 12 months ending September 2026, [solidcore] rose from 4th to 3rd among boutique fitness studios in the United States.
  • Across the 12 months ending September 2026, Orangetheory Fitness fell from 3rd to 4th among boutique fitness studios in the United States.
  • Across the 12 months ending September 2026, SoulCycle rose from 10th to 9th among boutique fitness studios in the United States.
  • Across the 12 months ending September 2026, Barry's fell from 9th to 10th among boutique fitness studios in the United States.
  • Across the 12 months ending September 2026, 9Round held steady: its share of searches among boutique fitness studios in the United States moved less than 0.5 percentage points.

How did search popularity change for United States boutique fitness studios in September 2026?

8 changes

  1. In September 2026, [solidcore] overtook Orangetheory Fitness to rank 3rd among boutique fitness studios in the United States, with 11.4% of the searches.

  2. In September 2026, Club Pilates gained share of searches among boutique fitness studios in the United States, from 36.3% to 38.1%.

  3. In September 2026, Pure Barre gained share of searches among boutique fitness studios in the United States, from 16.2% to 17%.

  4. In September 2026, Orangetheory Fitness lost share of searches among boutique fitness studios in the United States, from 13.3% to 11.4%.

  5. In September 2026, F45 Training lost share of searches among boutique fitness studios in the United States, from 4.9% to 4.2%.

  6. In September 2026, Title Boxing Club lost share of searches among boutique fitness studios in the United States, from 3.6% to 3.1%.

  7. CorePower Yoga’s share of searches among boutique fitness studios in the United States has gained ground for 3 months in a row, from 7% to 7.6% in September 2026.

  8. Estimated monthly branded searches for Barry's in the United States fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.

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