CorePower Yoga vs Pure Barre:Which is searched more in the United States?
In September 2026, Pure Barre had more branded searches than CorePower Yoga among boutique fitness studios in the United States. Pure Barre had about 301,000 branded searches, while CorePower Yoga had 135,000. Pure Barre made up 17% of all boutique fitness studio searches we track, and CorePower Yoga accounted for 7.6%.
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Is CorePower Yoga or Pure Barre more popular in search?
Compare the boutique fitness franchises people in the US take classes at, from Pilates to HIIT. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pure Barre, CorePower Yoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Club Pilates | Pure Barre | [solidcore] | Orangetheory Fitness | CorePower Yoga | F45 Training | Title Boxing Club | Rumble Boxing | SoulCycle | Barry's | 9Round |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 15.2% | 10.1% | 12.4% | 8.3% | 5.5% | 4.1% | 3.7% | 3% | 3% | 0.61% |
| Nov 2025 | 34.3% | 12.5% | 12.5% | 12.5% | 8.4% | 5.6% | 4.1% | 3.8% | 3.1% | 2.5% | 0.62% |
| Dec 2025 | 30% | 13.4% | 16.4% | 13.4% | 9% | 4.9% | 3.6% | 3.3% | 2.7% | 2.7% | 0.54% |
| Jan 2026 | 31.5% | 14.1% | 14.1% | 14.1% | 9.4% | 5.2% | 3.1% | 2.8% | 2.8% | 2.3% | 0.57% |
| Feb 2026 | 32.8% | 14.7% | 12% | 14.7% | 9.8% | 4.4% | 3.2% | 2.9% | 2.9% | 2% | 0.59% |
| Mar 2026 | 36.1% | 13.2% | 13.2% | 13.2% | 7.2% | 4.8% | 3.6% | 3.2% | 2.7% | 2.2% | 0.53% |
| Apr 2026 | 34.5% | 15.5% | 12.6% | 12.6% | 8.5% | 4.6% | 3.4% | 3.1% | 2.5% | 2.1% | 0.51% |
| May 2026 | 34.2% | 15.3% | 15.3% | 12.5% | 6.9% | 4.6% | 3.4% | 3.1% | 2.5% | 1.7% | 0.5% |
| Jun 2026 | 35.1% | 15.7% | 12.8% | 12.8% | 7% | 4.7% | 3.5% | 3.2% | 3.2% | 1.4% | 0.52% |
| Jul 2026 | 35.4% | 15.8% | 12.9% | 12.9% | 7.1% | 4.8% | 3.5% | 2.6% | 2.6% | 1.7% | 0.52% |
| Aug 2026 | 36.3% | 16.2% | 10.8% | 13.3% | 7.3% | 4.9% | 3.6% | 2.7% | 2.7% | 1.8% | 0.53% |
| Sep 2026 | 38.1% | 17% | 11.4% | 11.4% | 7.6% | 4.2% | 3.1% | 2.8% | 2.3% | 1.5% | 0.56% |
How has the CorePower Yoga and Pure Barre comparison changed over the last 12 months?
3 findings
- Pure Barre was ahead of CorePower Yoga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CorePower Yoga’s share of searches among boutique fitness studios in the United States moved from 8.3% to 7.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Pure Barre’s share of searches among boutique fitness studios in the United States moved from 15.2% to 17%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for United States boutique fitness studios in September 2026?
2 changes
In September 2026, Pure Barre gained share of searches among boutique fitness studios in the United States, from 16.2% to 17%.
CorePower Yoga’s share of searches among boutique fitness studios in the United States has gained ground for 3 months in a row, from 7% to 7.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CorePower Yoga’s and Pure Barre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CorePower Yoga
1 branded search term
- corepower yoga
Pure Barre
1 branded search term
- pure barre
Other head-to-heads among boutique fitness studios
Club Pilates vs Pure Barre: compare search popularity
Club Pilates vs [solidcore]: compare search popularity
Club Pilates vs Orangetheory Fitness: compare search popularity- Club Pilates vs CorePower Yoga: compare search popularity
- Pure Barre vs [solidcore]: compare search popularity
- Pure Barre vs Orangetheory Fitness: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.