Club Pilates vs CorePower Yoga:Which is searched more in the United States?
In September 2026, Club Pilates had more branded searches than CorePower Yoga among boutique fitness studios in the United States. Club Pilates had about 673,000 branded searches, while CorePower Yoga had 135,000. Club Pilates made up 38.1% of all boutique fitness studio searches we track, and CorePower Yoga accounted for 7.6%.
Follow Club Pilates vs CorePower Yoga and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Club Pilates or CorePower Yoga more popular in search?
Compare the boutique fitness franchises people in the US take classes at, from Pilates to HIIT. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Club Pilates, CorePower Yoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Club Pilates | Pure Barre | [solidcore] | Orangetheory Fitness | CorePower Yoga | F45 Training | Title Boxing Club | Rumble Boxing | SoulCycle | Barry's | 9Round |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 15.2% | 10.1% | 12.4% | 8.3% | 5.5% | 4.1% | 3.7% | 3% | 3% | 0.61% |
| Nov 2025 | 34.3% | 12.5% | 12.5% | 12.5% | 8.4% | 5.6% | 4.1% | 3.8% | 3.1% | 2.5% | 0.62% |
| Dec 2025 | 30% | 13.4% | 16.4% | 13.4% | 9% | 4.9% | 3.6% | 3.3% | 2.7% | 2.7% | 0.54% |
| Jan 2026 | 31.5% | 14.1% | 14.1% | 14.1% | 9.4% | 5.2% | 3.1% | 2.8% | 2.8% | 2.3% | 0.57% |
| Feb 2026 | 32.8% | 14.7% | 12% | 14.7% | 9.8% | 4.4% | 3.2% | 2.9% | 2.9% | 2% | 0.59% |
| Mar 2026 | 36.1% | 13.2% | 13.2% | 13.2% | 7.2% | 4.8% | 3.6% | 3.2% | 2.7% | 2.2% | 0.53% |
| Apr 2026 | 34.5% | 15.5% | 12.6% | 12.6% | 8.5% | 4.6% | 3.4% | 3.1% | 2.5% | 2.1% | 0.51% |
| May 2026 | 34.2% | 15.3% | 15.3% | 12.5% | 6.9% | 4.6% | 3.4% | 3.1% | 2.5% | 1.7% | 0.5% |
| Jun 2026 | 35.1% | 15.7% | 12.8% | 12.8% | 7% | 4.7% | 3.5% | 3.2% | 3.2% | 1.4% | 0.52% |
| Jul 2026 | 35.4% | 15.8% | 12.9% | 12.9% | 7.1% | 4.8% | 3.5% | 2.6% | 2.6% | 1.7% | 0.52% |
| Aug 2026 | 36.3% | 16.2% | 10.8% | 13.3% | 7.3% | 4.9% | 3.6% | 2.7% | 2.7% | 1.8% | 0.53% |
| Sep 2026 | 38.1% | 17% | 11.4% | 11.4% | 7.6% | 4.2% | 3.1% | 2.8% | 2.3% | 1.5% | 0.56% |
How has the Club Pilates and CorePower Yoga comparison changed over the last 12 months?
3 findings
- Club Pilates was ahead of CorePower Yoga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in the United States moved from 33.9% to 38.1%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, CorePower Yoga’s share of searches among boutique fitness studios in the United States moved from 8.3% to 7.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for United States boutique fitness studios in September 2026?
2 changes
In September 2026, Club Pilates gained share of searches among boutique fitness studios in the United States, from 36.3% to 38.1%.
CorePower Yoga’s share of searches among boutique fitness studios in the United States has gained ground for 3 months in a row, from 7% to 7.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Club Pilates’ and CorePower Yoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Club Pilates
1 branded search term
- club pilates
CorePower Yoga
1 branded search term
- corepower yoga
Other head-to-heads among boutique fitness studios
Club Pilates vs Pure Barre: compare search popularity
Club Pilates vs [solidcore]: compare search popularity
Club Pilates vs Orangetheory Fitness: compare search popularity- Pure Barre vs [solidcore]: compare search popularity
- Pure Barre vs Orangetheory Fitness: compare search popularity
- Pure Barre vs CorePower Yoga: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.