Brandwave

Orangetheory Fitness vs [solidcore]:Which is more popular?

In September 2026, Orangetheory Fitness and [solidcore] were level in searches among boutique fitness studios in the United States, with an estimated 201K branded searches each, at 11.4% of the total each. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, [solidcore] appeared in three of the four answers and Orangetheory Fitness in two. [solidcore] was mentioned before Orangetheory Fitness in every answer.

Among boutique fitness studios in the United States in September 2026

Who do people search for more?

Orangetheory Fitness and [solidcore] are searched for about as often as each other.

Orangetheory Fitness 201K searches[solidcore] 201K searches

Who does AI mention more?

[solidcore], mentioned in 3 of 4 answers, Orangetheory Fitness in 2

[solidcore] in 3 of 4Orangetheory Fitness in 2 of 4

Who does AI recommend more?

[solidcore], named ahead of Orangetheory Fitness in every answer

[solidcore] first in 3Orangetheory Fitness never first

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Top boutique fitness studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, [solidcore] was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Orangetheory Fitness was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. [solidcore] was listed before Orangetheory Fitness in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. [solidcore]1st
  2. Barry's2nd
  3. Club Pilates3rd
  4. Orangetheory Fitness4th
  5. SoulCycle5th
  6. CorePower Yoga6th
  7. Rumble Boxing7th
  8. F45 Training8th
  9. Pure Barre9th
  10. Title Boxing Club–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • [solidcore]3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Barry's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Club Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Orangetheory Fitness2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CorePower Yoga2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Barre1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rumble Boxing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SoulCycle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Title Boxing Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about boutique fitness studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Orangetheory Fitness or [solidcore] more popular in search?

This chart shows how often people search Google for Orangetheory Fitness and [solidcore] by name. Each line represents a brand's share of searches for all 11 boutique fitness studios we track, month by month, from searches in United States.

Orangetheory Fitness and [solidcore] among boutique fitness studios in the United States, by month

Share of searches by month for [solidcore], Orangetheory Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthClub PilatesPure Barre[solidcore]Orangetheory FitnessCorePower YogaF45 TrainingTitle Boxing ClubRumble BoxingSoulCycleBarry's9Round
Oct 202533.9%15.2%10.1%12.4%8.3%5.5%4.1%3.7%3%3%0.61%
Nov 202534.3%12.5%12.5%12.5%8.4%5.6%4.1%3.8%3.1%2.5%0.62%
Dec 202530%13.4%16.4%13.4%9%4.9%3.6%3.3%2.7%2.7%0.54%
Jan 202631.5%14.1%14.1%14.1%9.4%5.2%3.1%2.8%2.8%2.3%0.57%
Feb 202632.8%14.7%12%14.7%9.8%4.4%3.2%2.9%2.9%2%0.59%
Mar 202636.1%13.2%13.2%13.2%7.2%4.8%3.6%3.2%2.7%2.2%0.53%
Apr 202634.5%15.5%12.6%12.6%8.5%4.6%3.4%3.1%2.5%2.1%0.51%
May 202634.2%15.3%15.3%12.5%6.9%4.6%3.4%3.1%2.5%1.7%0.5%
Jun 202635.1%15.7%12.8%12.8%7%4.7%3.5%3.2%3.2%1.4%0.52%
Jul 202635.4%15.8%12.9%12.9%7.1%4.8%3.5%2.6%2.6%1.7%0.52%
Aug 202636.3%16.2%10.8%13.3%7.3%4.9%3.6%2.7%2.7%1.8%0.53%
Sep 202638.1%17%11.4%11.4%7.6%4.2%3.1%2.8%2.3%1.5%0.56%

How has the Orangetheory Fitness and [solidcore] comparison changed over the last 12 months?

3 findings

How did search popularity change for United States boutique fitness studios in September 2026?

2 changes

  1. In September 2026, [solidcore] overtook Orangetheory Fitness to rank 3rd among boutique fitness studios in the United States, with 11.4% of the searches.

  2. In September 2026, Orangetheory Fitness lost share of searches among boutique fitness studios in the United States, from 13.3% to 11.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Orangetheory Fitness’ and [solidcore]’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Orangetheory Fitness

1 branded search term

  • orangetheory

[solidcore]

1 branded search term

  • solidcore

How the Brand Demand Index is measured

Other head-to-heads among boutique fitness studios

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