Brandwave

How popular isOrangetheory Fitness?

In September 2026, people searched for Orangetheory Fitness by name about 201,000 times in the United States, an 18.3% decrease from the previous year. These searches made up 11.4% of all United States boutique fitness studio searches, placing Orangetheory Fitness fourth out of 11 studios. When we asked both ChatGPT and Google AI Overviews about boutique fitness studios, Orangetheory Fitness appeared in two of the four answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Orangetheory Fitness is the fourth most searched of 11 competitors and the fourth most recommended in AI answers.

  1. Club PilatesShare of searches 38.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Pure BarreShare of searches 17%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
  3. [solidcore]Share of searches 11.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Orangetheory FitnessShare of searches 11.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. CorePower YogaShare of searches 7.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

+6 more

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Top boutique fitness studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Orangetheory Fitness was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Orangetheory Fitness is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. [solidcore]1st
  2. Barry's2nd
  3. Club Pilates3rd
  4. Orangetheory Fitness4th
  5. SoulCycle5th
  6. CorePower Yoga6th
  7. Rumble Boxing7th
  8. F45 Training8th
  9. Pure Barre9th
  10. Title Boxing Club–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • [solidcore]3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Barry's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Club Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Orangetheory Fitness2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CorePower Yoga2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Barre1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rumble Boxing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SoulCycle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Title Boxing Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about boutique fitness studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which boutique fitness studios compete with Orangetheory Fitness?

Orangetheory Fitness against boutique fitness studios in the United States, by month

Share of searches by month for Club Pilates, Pure Barre, [solidcore], Orangetheory Fitness, CorePower Yoga, F45 Training, Title Boxing Club, Rumble Boxing, SoulCycle. The figures are in the table below the chart.

View monthly share of searches table
MonthClub PilatesPure Barre[solidcore]Orangetheory FitnessCorePower YogaF45 TrainingTitle Boxing ClubRumble BoxingSoulCycleBarry's9Round
Oct 202533.9%15.2%10.1%12.4%8.3%5.5%4.1%3.7%3%3%0.61%
Nov 202534.3%12.5%12.5%12.5%8.4%5.6%4.1%3.8%3.1%2.5%0.62%
Dec 202530%13.4%16.4%13.4%9%4.9%3.6%3.3%2.7%2.7%0.54%
Jan 202631.5%14.1%14.1%14.1%9.4%5.2%3.1%2.8%2.8%2.3%0.57%
Feb 202632.8%14.7%12%14.7%9.8%4.4%3.2%2.9%2.9%2%0.59%
Mar 202636.1%13.2%13.2%13.2%7.2%4.8%3.6%3.2%2.7%2.2%0.53%
Apr 202634.5%15.5%12.6%12.6%8.5%4.6%3.4%3.1%2.5%2.1%0.51%
May 202634.2%15.3%15.3%12.5%6.9%4.6%3.4%3.1%2.5%1.7%0.5%
Jun 202635.1%15.7%12.8%12.8%7%4.7%3.5%3.2%3.2%1.4%0.52%
Jul 202635.4%15.8%12.9%12.9%7.1%4.8%3.5%2.6%2.6%1.7%0.52%
Aug 202636.3%16.2%10.8%13.3%7.3%4.9%3.6%2.7%2.7%1.8%0.53%
Sep 202638.1%17%11.4%11.4%7.6%4.2%3.1%2.8%2.3%1.5%0.56%

  1. 1.Club Pilates

    38.1%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Pure Barre

    17%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.[solidcore]

    11.4%

    Moved from 4th to 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Orangetheory Fitness

    11.4%

    Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  5. 5.CorePower Yoga

    7.6%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.F45 Training

    4.2%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Title Boxing Club

    3.1%

    Held 7th. 54.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  8. 8.Rumble Boxing

    2.8%

    Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.SoulCycle

    2.3%

    Held 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  10. 10.Barry's

    1.5%

    Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.9Round

    0.56%

    Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Orangetheory Fitness and its closest rivals

Every comparison with Orangetheory Fitness

10 comparisons

How has branded search demand for Orangetheory Fitness changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Orangetheory Fitness in the United States fell from 246K to 201K.
  • Across the 12 months ending September 2026, Orangetheory Fitness’ share of searches among boutique fitness studios in the United States decreased from 12.4% to 11.4%.
  • Across the 12 months ending September 2026, Orangetheory Fitness’ share of searches among boutique fitness studios in the United States peaked at 14.7% in February 2026 and was lowest at 11.4% in September 2026.
  • Across the 12 months ending September 2026, Orangetheory Fitness fell from 3rd to 4th among boutique fitness studios in the United States.

How did search popularity change for United States boutique fitness studios in September 2026?

6 changes

  1. In September 2026, [solidcore] overtook Orangetheory Fitness to rank 3rd among boutique fitness studios in the United States, with 11.4% of the searches.

  2. In September 2026, Club Pilates gained share of searches among boutique fitness studios in the United States, from 36.3% to 38.1%.

  3. In September 2026, Pure Barre gained share of searches among boutique fitness studios in the United States, from 16.2% to 17%.

  4. In September 2026, Orangetheory Fitness lost share of searches among boutique fitness studios in the United States, from 13.3% to 11.4%.

  5. In September 2026, F45 Training lost share of searches among boutique fitness studios in the United States, from 4.9% to 4.2%.

  6. In September 2026, Title Boxing Club lost share of searches among boutique fitness studios in the United States, from 3.6% to 3.1%.

How are Orangetheory Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Orangetheory Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • orangetheory

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