Brandwave

Club Pilates vs F45 Training:Which is more popular?

In September 2026, Club Pilates had more branded searches than F45 Training among boutique fitness studios in the United States. Club Pilates had about 673,000 branded searches, while F45 Training had 74,000. Club Pilates made up 38.1% of all boutique fitness studio searches we track, and F45 Training accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, Club Pilates and F45 Training each appeared in two of the four answers. Club Pilates was mentioned before F45 Training in two out of three answers.

Among boutique fitness studios in the United States in September 2026

Who do people search for more?

Club Pilates, about 9 searches for every 1 for F45 Training

Club Pilates 673K searchesF45 Training 74K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Club Pilates in 2 of 4F45 Training in 2 of 4

Who does AI recommend more?

Club Pilates, named ahead of F45 Training in 2 of 3 answers

Club Pilates first in 2F45 Training first in 1

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Top boutique fitness studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Club Pilates and F45 Training were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Club Pilates was listed before F45 Training in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. [solidcore]1st
  2. Barry's2nd
  3. Club Pilates3rd
  4. Orangetheory Fitness4th
  5. SoulCycle5th
  6. CorePower Yoga6th
  7. Rumble Boxing7th
  8. F45 Training8th
  9. Pure Barre9th
  10. Title Boxing Club–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • [solidcore]3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Barry's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Club Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Orangetheory Fitness2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CorePower Yoga2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Barre1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rumble Boxing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SoulCycle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Title Boxing Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about boutique fitness studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Club Pilates or F45 Training more popular in search?

This chart shows how often people search Google for Club Pilates and F45 Training by name. Each line represents a brand's share of searches for all 11 boutique fitness studios we track, month by month, from searches in United States.

Club Pilates and F45 Training among boutique fitness studios in the United States, by month

Share of searches by month for Club Pilates, F45 Training. The figures are in the table below the chart.

View monthly share of searches table
MonthClub PilatesPure Barre[solidcore]Orangetheory FitnessCorePower YogaF45 TrainingTitle Boxing ClubRumble BoxingSoulCycleBarry's9Round
Oct 202533.9%15.2%10.1%12.4%8.3%5.5%4.1%3.7%3%3%0.61%
Nov 202534.3%12.5%12.5%12.5%8.4%5.6%4.1%3.8%3.1%2.5%0.62%
Dec 202530%13.4%16.4%13.4%9%4.9%3.6%3.3%2.7%2.7%0.54%
Jan 202631.5%14.1%14.1%14.1%9.4%5.2%3.1%2.8%2.8%2.3%0.57%
Feb 202632.8%14.7%12%14.7%9.8%4.4%3.2%2.9%2.9%2%0.59%
Mar 202636.1%13.2%13.2%13.2%7.2%4.8%3.6%3.2%2.7%2.2%0.53%
Apr 202634.5%15.5%12.6%12.6%8.5%4.6%3.4%3.1%2.5%2.1%0.51%
May 202634.2%15.3%15.3%12.5%6.9%4.6%3.4%3.1%2.5%1.7%0.5%
Jun 202635.1%15.7%12.8%12.8%7%4.7%3.5%3.2%3.2%1.4%0.52%
Jul 202635.4%15.8%12.9%12.9%7.1%4.8%3.5%2.6%2.6%1.7%0.52%
Aug 202636.3%16.2%10.8%13.3%7.3%4.9%3.6%2.7%2.7%1.8%0.53%
Sep 202638.1%17%11.4%11.4%7.6%4.2%3.1%2.8%2.3%1.5%0.56%

How has the Club Pilates and F45 Training comparison changed over the last 12 months?

3 findings

How did search popularity change for United States boutique fitness studios in September 2026?

2 changes

  1. In September 2026, Club Pilates gained share of searches among boutique fitness studios in the United States, from 36.3% to 38.1%.

  2. In September 2026, F45 Training lost share of searches among boutique fitness studios in the United States, from 4.9% to 4.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Club Pilates’ and F45 Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Club Pilates

1 branded search term

  • club pilates

F45 Training

1 branded search term

  • f45

How the Brand Demand Index is measured

Other head-to-heads among boutique fitness studios

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