Brandwave

How popular isChobani?

In September 2026, people searched for Chobani by name about 330,000 times in the United States, about the same as the previous year. These searches made up 37.4% of all United States yogurt brand searches, placing Chobani first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about yogurt brands, Chobani appeared in all answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Chobani is the most searched of 11 competitors and the second most recommended in AI answers.

  1. ChobaniShare of searches 37.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OikosShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FageShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YoplaitShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ActiviaShare of searches 7.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

Chobani website (opens in a new tab)

Follow Chobani and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top yogurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chobani appeared in all five answers. Chobani is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Chobani2nd
  3. Ratio3rd
  4. Siggi's4th
  5. Oikos5th
  6. Stonyfield5th
  7. Yoplait–
  8. Activia–
  9. Noosa–
  10. Dannon–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dannon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about yogurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which yogurt brands compete with Chobani?

Chobani against yogurt brands in the United States, by month

Share of searches by month for Chobani, Oikos, Fage, Yoplait, Activia, Noosa, Ratio, Dannon, Siggi's, Icelandic Provisions. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniOikosFageYoplaitActiviaNoosaRatioDannonSiggi'sIcelandic ProvisionsStonyfield
Oct 202542.4%14.3%7.8%7.8%8.3%5.7%5.1%2.5%2.6%2.5%0.94%
Nov 202541.1%15.1%8.8%7.6%8%5.6%5.5%2.6%2.5%2.4%0.9%
Dec 202541.1%15.1%8.8%7.6%8%5.5%5.5%2.4%2.5%2.6%0.9%
Jan 202633.2%16.8%11.1%8.1%7%6%7.3%2.4%4%3.3%0.79%
Feb 202634.6%17.6%8.5%7.4%7.4%7.6%6.8%2.5%2.8%4%0.83%
Mar 202637.3%16.7%9.9%6.6%7%5.9%7.9%2.6%2.2%3.3%0.79%
Apr 202637%15.4%10.6%7.4%7.9%6.6%6.6%2.5%2.4%2.7%0.89%
May 202635%16.3%11.2%7.9%6.8%7.1%6.5%2.5%2.1%3.8%0.77%
Jun 202632.9%16.7%9.9%8.1%7%7.2%7.9%2.6%2.2%4.8%0.79%
Jul 202631.9%16.2%9.6%7.8%6.8%8.6%7.7%3.3%2.6%4.6%0.76%
Aug 202632.3%16.3%9.4%8.9%6.8%6.5%8.9%3.8%2.4%3.8%0.87%
Sep 202637.4%14%10.7%8.9%7.1%6.9%6.3%3%2.5%2.3%0.92%

  1. 1.Chobani

    37.4%

    Held 1st. 220K estimated branded searches, +9.7% vs prior month. Share +5.1 points.

  2. 2.Oikos

    14%

    Held 2nd. 82.6K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Fage

    10.7%

    Held 3rd. 62.7K estimated branded searches, +7% vs prior month. Share +1.2 points.

  4. 4.Yoplait

    8.9%

    Moved from 5th to 4th. 52.6K estimated branded searches, -4.9% vs prior month. Share 0 points.

  5. 5.Activia

    7.1%

    Moved from 6th to 5th. 41.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Noosa

    6.9%

    Moved from 7th to 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Ratio

    6.3%

    Moved from 4th to 7th. 37K estimated branded searches, -33.1% vs prior month. Share -2.6 points.

  8. 8.Dannon

    3%

    Held 8th. 17.5K estimated branded searches, -25.5% vs prior month. Share -0.8 points.

  9. 9.Siggi's

    2.5%

    Moved from 10th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Icelandic Provisions

    2.3%

    Moved from 9th to 10th. 13.5K estimated branded searches, -42.6% vs prior month. Share -1.5 points.

  11. 11.Stonyfield

    0.92%

    Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Chobani and its closest rivals

Every comparison with Chobani

16 comparisons

How has branded search demand for Chobani changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chobani in the United States held steady, from 319K to 330K.
  • Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States decreased from 42.4% to 37.4%.
  • Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States peaked at 42.4% in October 2025 and was lowest at 31.9% in July 2026.

How did search popularity change for United States yogurt brands in September 2026?

6 changes

  1. In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.

  2. In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%.

  3. In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%.

  4. In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%.

  5. In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%.

  6. In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%.

How are Chobani’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chobani
  • chobani creamer
  • chobani yogurt

Do you work for Chobani? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Chobani compete?

Chobani is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Yogurt brands1st of 1137.4%Shown above
Coffee creamer brands1st of 758.7%Show ranking
Creator with pink hair and a pink jacket

Is Chobani your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free