Brandwave

How popular isIcelandic Provisions?

In September 2026, people searched for Icelandic Provisions by name about 13,500 times in the United States, a 5.6% decrease from the previous year. These searches made up 2.3% of all United States yogurt brand searches, placing Icelandic Provisions tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about yogurt brands, Icelandic Provisions did not appear in any of the answers.

Search and AI answers in September 2026

Icelandic Provisions is the tenth most searched of 11 competitors and not listed in any AI answer.

  1. ChobaniShare of searches 37.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OikosShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FageShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YoplaitShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Icelandic ProvisionsShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top yogurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Icelandic Provisions did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Chobani2nd
  3. Ratio3rd
  4. Siggi's4th
  5. Oikos5th
  6. Stonyfield5th
  7. Yoplait–
  8. +1 more
  9. Noosa–
  10. Dannon–
  11. Icelandic Provisions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icelandic Provisions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about yogurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which yogurt brands compete with Icelandic Provisions?

Icelandic Provisions against yogurt brands in the United States, by month

Share of searches by month for Chobani, Oikos, Fage, Yoplait, Activia, Noosa, Ratio, Dannon, Siggi's, Icelandic Provisions. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniOikosFageYoplaitActiviaNoosaRatioDannonSiggi'sIcelandic ProvisionsStonyfield
Oct 202542.4%14.3%7.8%7.8%8.3%5.7%5.1%2.5%2.6%2.5%0.94%
Nov 202541.1%15.1%8.8%7.6%8%5.6%5.5%2.6%2.5%2.4%0.9%
Dec 202541.1%15.1%8.8%7.6%8%5.5%5.5%2.4%2.5%2.6%0.9%
Jan 202633.2%16.8%11.1%8.1%7%6%7.3%2.4%4%3.3%0.79%
Feb 202634.6%17.6%8.5%7.4%7.4%7.6%6.8%2.5%2.8%4%0.83%
Mar 202637.3%16.7%9.9%6.6%7%5.9%7.9%2.6%2.2%3.3%0.79%
Apr 202637%15.4%10.6%7.4%7.9%6.6%6.6%2.5%2.4%2.7%0.89%
May 202635%16.3%11.2%7.9%6.8%7.1%6.5%2.5%2.1%3.8%0.77%
Jun 202632.9%16.7%9.9%8.1%7%7.2%7.9%2.6%2.2%4.8%0.79%
Jul 202631.9%16.2%9.6%7.8%6.8%8.6%7.7%3.3%2.6%4.6%0.76%
Aug 202632.3%16.3%9.4%8.9%6.8%6.5%8.9%3.8%2.4%3.8%0.87%
Sep 202637.4%14%10.7%8.9%7.1%6.9%6.3%3%2.5%2.3%0.92%

  1. 1.Chobani

    37.4%

    Held 1st. 220K estimated branded searches, +9.7% vs prior month. Share +5.1 points.

  2. 2.Oikos

    14%

    Held 2nd. 82.6K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Fage

    10.7%

    Held 3rd. 62.7K estimated branded searches, +7% vs prior month. Share +1.2 points.

  4. 4.Yoplait

    8.9%

    Moved from 5th to 4th. 52.6K estimated branded searches, -4.9% vs prior month. Share 0 points.

  5. 5.Activia

    7.1%

    Moved from 6th to 5th. 41.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Noosa

    6.9%

    Moved from 7th to 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Ratio

    6.3%

    Moved from 4th to 7th. 37K estimated branded searches, -33.1% vs prior month. Share -2.6 points.

  8. 8.Dannon

    3%

    Held 8th. 17.5K estimated branded searches, -25.5% vs prior month. Share -0.8 points.

  9. 9.Siggi's

    2.5%

    Moved from 10th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Icelandic Provisions

    2.3%

    Moved from 9th to 10th. 13.5K estimated branded searches, -42.6% vs prior month. Share -1.5 points.

  11. 11.Stonyfield

    0.92%

    Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Icelandic Provisions and its closest rivals

Every comparison with Icelandic Provisions

10 comparisons

How has branded search demand for Icelandic Provisions changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Icelandic Provisions in the United States fell from 14.3K to 13.5K.
  • Across the 12 months ending September 2026, Icelandic Provisions’ share of searches among yogurt brands in the United States peaked at 4.8% in June 2026 and was lowest at 2.3% in September 2026.

How did search popularity change for United States yogurt brands in September 2026?

6 changes

  1. In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.

  2. In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%.

  3. In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%.

  4. In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%.

  5. In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%.

  6. In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%.

How are Icelandic Provisions’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Icelandic Provisions’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • icelandic provisions
  • icelandic provisions skyr

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