Yogurt brands in the United States:Which are most popular?

Name: Yogurt brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Chobani was the most searched yogurt brand in the United States, accounting for 37.4% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Chobani and Fage showed up in every answer. Fage was recommended most often, coming first in three out of four responses that gave a list.

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Top yogurt brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Chobani and Fage appeared every time. Fage was recommended most often, coming first in three out of four answers that gave a list. Chobani was second, and Ratio was third. Yoplait, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Chobani	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Fage	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Siggi's	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Oikos	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ratio	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Stonyfield	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Yoplait	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Activia	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Noosa	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dannon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Icelandic Provisions	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dannon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Icelandic Provisions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yogurt brands

5 answers

Asked ChatGPT
“What's the best Greek yogurt to buy?”
1. 1Fage
2. 2Chobani
Asked ChatGPT
“Which yogurt brand has the most protein?”
1. 1Ratio
2. 2Oikos
3. 3Chobani
4. 4Fage
Asked ChatGPT
“What's the healthiest yogurt at the grocery store?”
1. 1Fage
2. 2Siggi's
3. 3Chobani
Searched Google, AI Overview
“greek yogurt”
1. 1Fage
2. 2Chobani
Searched Google, AI Overview
“best greek yogurt”
1. 1Fage
2. 2Stonyfield
3. 3Chobani
4. 4Siggi's

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which yogurt brands do people search for most?

This chart shows how often people search Google for each yogurt brand by name. Each line represents a brand's share of searches for all 11 yogurt brands we track, month by month, from searches in United States.

Share of searches among yogurt brands in the United States, by month

Month	Chobani	Oikos	Fage	Yoplait	Activia	Noosa	Ratio	Dannon	Siggi's	Icelandic Provisions	Stonyfield
Oct 2025	42.4%	14.3%	7.8%	7.8%	8.3%	5.7%	5.1%	2.5%	2.6%	2.5%	0.94%
Nov 2025	41.1%	15.1%	8.8%	7.6%	8%	5.6%	5.5%	2.6%	2.5%	2.4%	0.9%
Dec 2025	41.1%	15.1%	8.8%	7.6%	8%	5.5%	5.5%	2.4%	2.5%	2.6%	0.9%
Jan 2026	33.2%	16.8%	11.1%	8.1%	7%	6%	7.3%	2.4%	4%	3.3%	0.79%
Feb 2026	34.6%	17.6%	8.5%	7.4%	7.4%	7.6%	6.8%	2.5%	2.8%	4%	0.83%
Mar 2026	37.3%	16.7%	9.9%	6.6%	7%	5.9%	7.9%	2.6%	2.2%	3.3%	0.79%
Apr 2026	37%	15.4%	10.6%	7.4%	7.9%	6.6%	6.6%	2.5%	2.4%	2.7%	0.89%
May 2026	35%	16.3%	11.2%	7.9%	6.8%	7.1%	6.5%	2.5%	2.1%	3.8%	0.77%
Jun 2026	32.9%	16.7%	9.9%	8.1%	7%	7.2%	7.9%	2.6%	2.2%	4.8%	0.79%
Jul 2026	31.9%	16.2%	9.6%	7.8%	6.8%	8.6%	7.7%	3.3%	2.6%	4.6%	0.76%
Aug 2026	32.3%	16.3%	9.4%	8.9%	6.8%	6.5%	8.9%	3.8%	2.4%	3.8%	0.87%
Sep 2026	37.4%	14%	10.7%	8.9%	7.1%	6.9%	6.3%	3%	2.5%	2.3%	0.92%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Chobani	37.4%	220K	+9.7%	+5.1 points
2, held 2nd	Oikos Danone	14%	82.6K	-18.2%	-2.2 points
3, held 3rd	Fage	10.7%	62.7K	+7%	+1.2 points
4, moved from 5th to 4th	Yoplait	8.9%	52.6K	-4.9%	0 pointsmoved from 5th to 4th
5, moved from 6th to 5th	Activia Danone	7.1%	41.9K	0%	+0.4 pointsmoved from 6th to 5th
6, moved from 7th to 6th	Noosa	6.9%	40.5K	0%	+0.4 pointsmoved from 7th to 6th
7, moved from 4th to 7th	Ratio Lactalis	6.3%	37K	-33.1%	-2.6 pointsmoved from 4th to 7th
8, held 8th	Dannon Danone	3%	17.5K	-25.5%	-0.8 points
9, moved from 10th to 9th	Siggi's	2.5%	14.8K	0%	+0.1 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Icelandic Provisions	2.3%	13.5K	-42.6%	-1.5 pointsmoved from 9th to 10th
11, held 11th	Stonyfield Lactalis	0.92%	5.4K	0%	0 points

1.Chobani
37.4%
Held 1st. 220K estimated branded searches, +9.7% vs prior month. Share +5.1 points.
2.Oikos
14%
Held 2nd. 82.6K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
3.Fage
10.7%
Held 3rd. 62.7K estimated branded searches, +7% vs prior month. Share +1.2 points.
4.Yoplait
8.9%
Moved from 5th to 4th. 52.6K estimated branded searches, -4.9% vs prior month. Share 0 points.
5.Activia
7.1%
Moved from 6th to 5th. 41.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.Noosa
6.9%
Moved from 7th to 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.Ratio
6.3%
Moved from 4th to 7th. 37K estimated branded searches, -33.1% vs prior month. Share -2.6 points.
8.Dannon
3%
Held 8th. 17.5K estimated branded searches, -25.5% vs prior month. Share -0.8 points.
9.Siggi's
2.5%
Moved from 10th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Icelandic Provisions
2.3%
Moved from 9th to 10th. 13.5K estimated branded searches, -42.6% vs prior month. Share -1.5 points.
11.Stonyfield
0.92%
Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among yogurt brands in the United States?

11 brands

In September 2026, Chobani was the most searched among yogurt brands in the United States, with an estimated 220K branded searches, 37.4% of all searches for the 11 we track. Oikos is in 2nd place, 23.3 percentage points behind at 14%.

United States yogurt brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Chobani	42.4% → 37.4%	42.4%Oct 2025	31.9%Jul 2026	1st
Oikos	14.3% → 14%	17.6%Feb 2026	14%Sep 2026	2nd
Fage	7.8% → 10.7%	11.2%May 2026	7.8%Oct 2025	4th → 3rd
Yoplait	7.8% → 8.9%	8.9%Sep 2026	6.6%Mar 2026	5th → 4th
Activia	8.3% → 7.1%	8.3%Oct 2025	6.8%Aug 2026	3rd → 5th
Noosa	5.7% → 6.9%	8.6%Jul 2026	5.5%Dec 2025	6th
Ratio	5.1% → 6.3%	8.9%Aug 2026	5.1%Oct 2025	7th
Dannon	2.5% → 3%	3.8%Aug 2026	2.4%Dec 2025	9th → 8th
Siggi's	2.6% → 2.5%	4%Jan 2026	2.1%May 2026	8th → 9th
Icelandic Provisions	2.5% → 2.3%	4.8%Jun 2026	2.3%Sep 2026	10th
Stonyfield	0.94% → 0.92%	0.94%Oct 2025	0.76%Jul 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States decreased from 42.4% to 37.4%.
Across the 12 months ending September 2026, Fage’s share of searches among yogurt brands in the United States increased from 7.8% to 10.7%.
Across the 12 months ending September 2026, Yoplait’s share of searches among yogurt brands in the United States increased from 7.8% to 8.9%.
Across the 12 months ending September 2026, Activia’s share of searches among yogurt brands in the United States decreased from 8.3% to 7.1%.
Across the 12 months ending September 2026, Noosa’s share of searches among yogurt brands in the United States increased from 5.7% to 6.9%.
Across the 12 months ending September 2026, Ratio’s share of searches among yogurt brands in the United States increased from 5.1% to 6.3%.
Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States peaked at 42.4% in October 2025 and was lowest at 31.9% in July 2026.
Across the 12 months ending September 2026, Oikos’ share of searches among yogurt brands in the United States peaked at 17.6% in February 2026 and was lowest at 14% in September 2026.
Across the 12 months ending September 2026, Fage’s share of searches among yogurt brands in the United States peaked at 11.2% in May 2026 and was lowest at 7.8% in October 2025.
Across the 12 months ending September 2026, Yoplait’s share of searches among yogurt brands in the United States peaked at 8.9% in September 2026 and was lowest at 6.6% in March 2026.
Across the 12 months ending September 2026, Activia’s share of searches among yogurt brands in the United States peaked at 8.3% in October 2025 and was lowest at 6.8% in August 2026.
Across the 12 months ending September 2026, Noosa’s share of searches among yogurt brands in the United States peaked at 8.6% in July 2026 and was lowest at 5.5% in December 2025.
Across the 12 months ending September 2026, Ratio’s share of searches among yogurt brands in the United States peaked at 8.9% in August 2026 and was lowest at 5.1% in October 2025.
Across the 12 months ending September 2026, Dannon’s share of searches among yogurt brands in the United States peaked at 3.8% in August 2026 and was lowest at 2.4% in December 2025.
Across the 12 months ending September 2026, Siggi's’ share of searches among yogurt brands in the United States peaked at 4% in January 2026 and was lowest at 2.1% in May 2026.
Across the 12 months ending September 2026, Icelandic Provisions’ share of searches among yogurt brands in the United States peaked at 4.8% in June 2026 and was lowest at 2.3% in September 2026.
Across the 12 months ending September 2026, Fage rose from 4th to 3rd among yogurt brands in the United States.
Across the 12 months ending September 2026, Yoplait rose from 5th to 4th among yogurt brands in the United States.
Across the 12 months ending September 2026, Activia fell from 3rd to 5th among yogurt brands in the United States.
Across the 12 months ending September 2026, Dannon rose from 9th to 8th among yogurt brands in the United States.
Across the 12 months ending September 2026, Siggi's fell from 8th to 9th among yogurt brands in the United States.
Across the 12 months ending September 2026, Oikos, Icelandic Provisions and Stonyfield held steady: their share of searches among yogurt brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States yogurt brands in September 2026?

8 changes

In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.
In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%.
In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%.
In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%.
In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%.
In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%.
In September 2026, Activia rose from 6th to 5th among yogurt brands in the United States.
In September 2026, Noosa rose from 7th to 6th among yogurt brands in the United States.

How are branded searches counted for yogurt brands?

19 search terms

Each brand's share of searches among yogurt brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.