Brandwave

Chobani vs Yoplait:Which is more popular?

In September 2026, Chobani had more branded searches than Yoplait among yogurt brands in the United States. Chobani had about 220,000 branded searches, while Yoplait had 52,600. Chobani made up 37.4% of all yogurt brand searches we track, and Yoplait accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about yogurt brands, Chobani appeared in all five answers and Yoplait in none.

Among yogurt brands in the United States in September 2026

Who do people search for more?

Chobani, about 4 searches for every 1 for Yoplait

Chobani 220K searchesYoplait 52.6K searches

Who does AI mention more?

Chobani, mentioned in every answer we collected

Chobani in 5 of 5Yoplait in 0 of 5

Who does AI recommend more?

Chobani, the only one of the two named

Chobani first in 4Yoplait never named

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Top yogurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chobani appeared in all five answers. Yoplait did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Chobani2nd
  3. Ratio3rd
  4. Siggi's4th
  5. Oikos5th
  6. Stonyfield5th
  7. Yoplait–
  8. Activia–
  9. Noosa–
  10. Dannon–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dannon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about yogurt brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Chobani or Yoplait more popular in search?

This chart shows how often people search Google for Chobani and Yoplait by name. Each line represents a brand's share of searches for all 11 yogurt brands we track, month by month, from searches in United States.

Chobani and Yoplait among yogurt brands in the United States, by month

Share of searches by month for Chobani, Yoplait. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniOikosFageYoplaitActiviaNoosaRatioDannonSiggi'sIcelandic ProvisionsStonyfield
Oct 202542.4%14.3%7.8%7.8%8.3%5.7%5.1%2.5%2.6%2.5%0.94%
Nov 202541.1%15.1%8.8%7.6%8%5.6%5.5%2.6%2.5%2.4%0.9%
Dec 202541.1%15.1%8.8%7.6%8%5.5%5.5%2.4%2.5%2.6%0.9%
Jan 202633.2%16.8%11.1%8.1%7%6%7.3%2.4%4%3.3%0.79%
Feb 202634.6%17.6%8.5%7.4%7.4%7.6%6.8%2.5%2.8%4%0.83%
Mar 202637.3%16.7%9.9%6.6%7%5.9%7.9%2.6%2.2%3.3%0.79%
Apr 202637%15.4%10.6%7.4%7.9%6.6%6.6%2.5%2.4%2.7%0.89%
May 202635%16.3%11.2%7.9%6.8%7.1%6.5%2.5%2.1%3.8%0.77%
Jun 202632.9%16.7%9.9%8.1%7%7.2%7.9%2.6%2.2%4.8%0.79%
Jul 202631.9%16.2%9.6%7.8%6.8%8.6%7.7%3.3%2.6%4.6%0.76%
Aug 202632.3%16.3%9.4%8.9%6.8%6.5%8.9%3.8%2.4%3.8%0.87%
Sep 202637.4%14%10.7%8.9%7.1%6.9%6.3%3%2.5%2.3%0.92%

How has the Chobani and Yoplait comparison changed over the last 12 months?

3 findings
  • Chobani was ahead of Yoplait in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States moved from 42.4% to 37.4%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, Yoplait’s share of searches among yogurt brands in the United States moved from 7.8% to 8.9%, and its estimated monthly branded searches moved from 45.2K to 52.6K.

How did search popularity change for United States yogurt brands in September 2026?

2 changes
  1. In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.

  2. In September 2026, Yoplait rose from 5th to 4th among yogurt brands in the United States.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Chobani’s and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chobani

2 branded search terms

  • chobani
  • chobani yogurt

Yoplait

2 branded search terms

  • yoplait
  • yoplait yogurt

How the Brand Demand Index is measured

Other head-to-heads among yogurt brands

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