Brandwave

Chobani vs Oikos:Which is more popular?

In September 2026, Chobani had more branded searches than Oikos among yogurt brands in the United States. Chobani had about 220,000 branded searches, while Oikos had 82,600. Chobani made up 37.4% of all yogurt brand searches we track, and Oikos accounted for 14%. When we asked ChatGPT and Google AI Overviews about yogurt brands, Chobani appeared in all five answers and Oikos in one. Chobani was mentioned before Oikos in three out of four answers.

Among yogurt brands in the United States in September 2026

Who do people search for more?

Chobani, about 3 searches for every 1 for Oikos

Chobani 220K searchesOikos 82.6K searches

Who does AI mention more?

Chobani, mentioned in every answer we collected

Chobani in 5 of 5Oikos in 1 of 5

Who does AI recommend more?

Chobani, named ahead of Oikos in 3 of 4 answers

Chobani first in 3Oikos first in 1

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Top yogurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chobani appeared in all five answers. Oikos was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chobani was listed before Oikos in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Chobani2nd
  3. Ratio3rd
  4. Siggi's4th
  5. Oikos5th
  6. Stonyfield5th
  7. Yoplait–
  8. Activia–
  9. Noosa–
  10. Dannon–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dannon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about yogurt brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Chobani or Oikos more popular in search?

This chart shows how often people search Google for Chobani and Oikos by name. Each line represents a brand's share of searches for all 11 yogurt brands we track, month by month, from searches in United States.

Chobani and Oikos among yogurt brands in the United States, by month

Share of searches by month for Chobani, Oikos. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniOikosFageYoplaitActiviaNoosaRatioDannonSiggi'sIcelandic ProvisionsStonyfield
Oct 202542.4%14.3%7.8%7.8%8.3%5.7%5.1%2.5%2.6%2.5%0.94%
Nov 202541.1%15.1%8.8%7.6%8%5.6%5.5%2.6%2.5%2.4%0.9%
Dec 202541.1%15.1%8.8%7.6%8%5.5%5.5%2.4%2.5%2.6%0.9%
Jan 202633.2%16.8%11.1%8.1%7%6%7.3%2.4%4%3.3%0.79%
Feb 202634.6%17.6%8.5%7.4%7.4%7.6%6.8%2.5%2.8%4%0.83%
Mar 202637.3%16.7%9.9%6.6%7%5.9%7.9%2.6%2.2%3.3%0.79%
Apr 202637%15.4%10.6%7.4%7.9%6.6%6.6%2.5%2.4%2.7%0.89%
May 202635%16.3%11.2%7.9%6.8%7.1%6.5%2.5%2.1%3.8%0.77%
Jun 202632.9%16.7%9.9%8.1%7%7.2%7.9%2.6%2.2%4.8%0.79%
Jul 202631.9%16.2%9.6%7.8%6.8%8.6%7.7%3.3%2.6%4.6%0.76%
Aug 202632.3%16.3%9.4%8.9%6.8%6.5%8.9%3.8%2.4%3.8%0.87%
Sep 202637.4%14%10.7%8.9%7.1%6.9%6.3%3%2.5%2.3%0.92%

How has the Chobani and Oikos comparison changed over the last 12 months?

3 findings
  • Chobani was ahead of Oikos in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States moved from 42.4% to 37.4%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, Oikos’ share of searches among yogurt brands in the United States moved from 14.3% to 14%, and its estimated monthly branded searches held steady at 82.6K.

How did search popularity change for United States yogurt brands in September 2026?

2 changes
  1. In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.

  2. In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Chobani’s and Oikos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chobani

2 branded search terms

  • chobani
  • chobani yogurt

Oikos

2 branded search terms

  • oikos
  • oikos yogurt

How the Brand Demand Index is measured

Other head-to-heads among yogurt brands

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