Fage vs Icelandic Provisions:Which is more popular?
In September 2026, Fage had more branded searches than Icelandic Provisions among yogurt brands in the United States. Fage had about 62,700 branded searches, while Icelandic Provisions had 13,500. Fage made up 10.7% of all yogurt brand searches we track, and Icelandic Provisions accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about yogurt brands, Fage appeared in all five answers and Icelandic Provisions in none.
Who do people search for more?
Fage, about 5 searches for every 1 for Icelandic Provisions
Who does AI mention more?
Fage, mentioned in every answer we collected
Who does AI recommend more?
Fage, the only one of the two named
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Top yogurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fage appeared in all five answers. Icelandic Provisions did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Icelandic Provisions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yogurt brands
5 answers
Asked ChatGPT
“What's the best Greek yogurt to buy?”
Asked ChatGPT
“Which yogurt brand has the most protein?”
Asked ChatGPT
“What's the healthiest yogurt at the grocery store?”
Searched Google, AI Overview
“greek yogurt”
Searched Google, AI Overview
“best greek yogurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Fage or Icelandic Provisions more popular in search?
This chart shows how often people search Google for Fage and Icelandic Provisions by name. Each line represents a brand's share of searches for all 11 yogurt brands we track, month by month, from searches in United States.
Share of searches by month for Fage, Icelandic Provisions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Oikos | Fage | Yoplait | Activia | Noosa | Ratio | Dannon | Siggi's | Icelandic Provisions | Stonyfield |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 14.3% | 7.8% | 7.8% | 8.3% | 5.7% | 5.1% | 2.5% | 2.6% | 2.5% | 0.94% |
| Nov 2025 | 41.1% | 15.1% | 8.8% | 7.6% | 8% | 5.6% | 5.5% | 2.6% | 2.5% | 2.4% | 0.9% |
| Dec 2025 | 41.1% | 15.1% | 8.8% | 7.6% | 8% | 5.5% | 5.5% | 2.4% | 2.5% | 2.6% | 0.9% |
| Jan 2026 | 33.2% | 16.8% | 11.1% | 8.1% | 7% | 6% | 7.3% | 2.4% | 4% | 3.3% | 0.79% |
| Feb 2026 | 34.6% | 17.6% | 8.5% | 7.4% | 7.4% | 7.6% | 6.8% | 2.5% | 2.8% | 4% | 0.83% |
| Mar 2026 | 37.3% | 16.7% | 9.9% | 6.6% | 7% | 5.9% | 7.9% | 2.6% | 2.2% | 3.3% | 0.79% |
| Apr 2026 | 37% | 15.4% | 10.6% | 7.4% | 7.9% | 6.6% | 6.6% | 2.5% | 2.4% | 2.7% | 0.89% |
| May 2026 | 35% | 16.3% | 11.2% | 7.9% | 6.8% | 7.1% | 6.5% | 2.5% | 2.1% | 3.8% | 0.77% |
| Jun 2026 | 32.9% | 16.7% | 9.9% | 8.1% | 7% | 7.2% | 7.9% | 2.6% | 2.2% | 4.8% | 0.79% |
| Jul 2026 | 31.9% | 16.2% | 9.6% | 7.8% | 6.8% | 8.6% | 7.7% | 3.3% | 2.6% | 4.6% | 0.76% |
| Aug 2026 | 32.3% | 16.3% | 9.4% | 8.9% | 6.8% | 6.5% | 8.9% | 3.8% | 2.4% | 3.8% | 0.87% |
| Sep 2026 | 37.4% | 14% | 10.7% | 8.9% | 7.1% | 6.9% | 6.3% | 3% | 2.5% | 2.3% | 0.92% |
How has the Fage and Icelandic Provisions comparison changed over the last 12 months?
3 findings
- Fage was ahead of Icelandic Provisions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fage’s share of searches among yogurt brands in the United States moved from 7.8% to 10.7%, and its estimated monthly branded searches moved from 45.2K to 62.7K.
- Across the 12 months ending September 2026, Icelandic Provisions’ share of searches among yogurt brands in the United States moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 14.3K to 13.5K.
How did search popularity change for United States yogurt brands in September 2026?
2 changes
In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%.
In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fage’s and Icelandic Provisions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fage
2 branded search terms
- fage
- fage yogurt
Icelandic Provisions
2 branded search terms
- icelandic provisions
- icelandic provisions skyr
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