Icelandic Provisions vs Noosa:Which is more popular?
In September 2026, Noosa had more branded searches than Icelandic Provisions among yogurt brands in the United States. Noosa had about 40,500 branded searches, while Icelandic Provisions had 13,500. Noosa made up 6.9% of all yogurt brand searches we track, and Icelandic Provisions accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about yogurt brands, neither Icelandic Provisions nor Noosa appeared in any of the five answers.
Who do people search for more?
Noosa, about 3 searches for every 1 for Icelandic Provisions
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top yogurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Icelandic Provisions nor Noosa showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Icelandic Provisions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yogurt brands
5 answers
Asked ChatGPT
“What's the best Greek yogurt to buy?”
Asked ChatGPT
“Which yogurt brand has the most protein?”
Asked ChatGPT
“What's the healthiest yogurt at the grocery store?”
Searched Google, AI Overview
“greek yogurt”
Searched Google, AI Overview
“best greek yogurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Icelandic Provisions or Noosa more popular in search?
This chart shows how often people search Google for Icelandic Provisions and Noosa by name. Each line represents a brand's share of searches for all 11 yogurt brands we track, month by month, from searches in United States.
Share of searches by month for Noosa, Icelandic Provisions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Oikos | Fage | Yoplait | Activia | Noosa | Ratio | Dannon | Siggi's | Icelandic Provisions | Stonyfield |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 14.3% | 7.8% | 7.8% | 8.3% | 5.7% | 5.1% | 2.5% | 2.6% | 2.5% | 0.94% |
| Nov 2025 | 41.1% | 15.1% | 8.8% | 7.6% | 8% | 5.6% | 5.5% | 2.6% | 2.5% | 2.4% | 0.9% |
| Dec 2025 | 41.1% | 15.1% | 8.8% | 7.6% | 8% | 5.5% | 5.5% | 2.4% | 2.5% | 2.6% | 0.9% |
| Jan 2026 | 33.2% | 16.8% | 11.1% | 8.1% | 7% | 6% | 7.3% | 2.4% | 4% | 3.3% | 0.79% |
| Feb 2026 | 34.6% | 17.6% | 8.5% | 7.4% | 7.4% | 7.6% | 6.8% | 2.5% | 2.8% | 4% | 0.83% |
| Mar 2026 | 37.3% | 16.7% | 9.9% | 6.6% | 7% | 5.9% | 7.9% | 2.6% | 2.2% | 3.3% | 0.79% |
| Apr 2026 | 37% | 15.4% | 10.6% | 7.4% | 7.9% | 6.6% | 6.6% | 2.5% | 2.4% | 2.7% | 0.89% |
| May 2026 | 35% | 16.3% | 11.2% | 7.9% | 6.8% | 7.1% | 6.5% | 2.5% | 2.1% | 3.8% | 0.77% |
| Jun 2026 | 32.9% | 16.7% | 9.9% | 8.1% | 7% | 7.2% | 7.9% | 2.6% | 2.2% | 4.8% | 0.79% |
| Jul 2026 | 31.9% | 16.2% | 9.6% | 7.8% | 6.8% | 8.6% | 7.7% | 3.3% | 2.6% | 4.6% | 0.76% |
| Aug 2026 | 32.3% | 16.3% | 9.4% | 8.9% | 6.8% | 6.5% | 8.9% | 3.8% | 2.4% | 3.8% | 0.87% |
| Sep 2026 | 37.4% | 14% | 10.7% | 8.9% | 7.1% | 6.9% | 6.3% | 3% | 2.5% | 2.3% | 0.92% |
How has the Icelandic Provisions and Noosa comparison changed over the last 12 months?
3 findings
- Noosa was ahead of Icelandic Provisions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Icelandic Provisions’ share of searches among yogurt brands in the United States moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 14.3K to 13.5K.
- Across the 12 months ending September 2026, Noosa’s share of searches among yogurt brands in the United States moved from 5.7% to 6.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for United States yogurt brands in September 2026?
2 changes
In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%.
In September 2026, Noosa rose from 7th to 6th among yogurt brands in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Icelandic Provisions’ and Noosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Icelandic Provisions
2 branded search terms
- icelandic provisions
- icelandic provisions skyr
Noosa
1 branded search term
- noosa yogurt
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