Chobani vs Siggi's:Which is more popular?
In September 2026, Chobani had more branded searches than Siggi's among yogurt brands in the United States. Chobani had about 220,000 branded searches, while Siggi's had 14,800. Chobani made up 37.4% of all yogurt brand searches we track, and Siggi's accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about yogurt brands, Chobani appeared in all five answers and Siggi's in two. Chobani was mentioned before Siggi's in three out of four answers.
Who do people search for more?
Chobani, about 15 searches for every 1 for Siggi's
Who does AI mention more?
Chobani, mentioned in every answer we collected
Who does AI recommend more?
Chobani, named ahead of Siggi's in 3 of 4 answers
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Top yogurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chobani appeared in all five answers. Siggi's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Chobani was listed before Siggi's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dannon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yogurt brands
5 answers
Asked ChatGPT
“What's the best Greek yogurt to buy?”
Asked ChatGPT
“Which yogurt brand has the most protein?”
Asked ChatGPT
“What's the healthiest yogurt at the grocery store?”
Searched Google, AI Overview
“greek yogurt”
Searched Google, AI Overview
“best greek yogurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Chobani or Siggi's more popular in search?
This chart shows how often people search Google for Chobani and Siggi's by name. Each line represents a brand's share of searches for all 11 yogurt brands we track, month by month, from searches in United States.
Share of searches by month for Chobani, Siggi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Oikos | Fage | Yoplait | Activia | Noosa | Ratio | Dannon | Siggi's | Icelandic Provisions | Stonyfield |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 14.3% | 7.8% | 7.8% | 8.3% | 5.7% | 5.1% | 2.5% | 2.6% | 2.5% | 0.94% |
| Nov 2025 | 41.1% | 15.1% | 8.8% | 7.6% | 8% | 5.6% | 5.5% | 2.6% | 2.5% | 2.4% | 0.9% |
| Dec 2025 | 41.1% | 15.1% | 8.8% | 7.6% | 8% | 5.5% | 5.5% | 2.4% | 2.5% | 2.6% | 0.9% |
| Jan 2026 | 33.2% | 16.8% | 11.1% | 8.1% | 7% | 6% | 7.3% | 2.4% | 4% | 3.3% | 0.79% |
| Feb 2026 | 34.6% | 17.6% | 8.5% | 7.4% | 7.4% | 7.6% | 6.8% | 2.5% | 2.8% | 4% | 0.83% |
| Mar 2026 | 37.3% | 16.7% | 9.9% | 6.6% | 7% | 5.9% | 7.9% | 2.6% | 2.2% | 3.3% | 0.79% |
| Apr 2026 | 37% | 15.4% | 10.6% | 7.4% | 7.9% | 6.6% | 6.6% | 2.5% | 2.4% | 2.7% | 0.89% |
| May 2026 | 35% | 16.3% | 11.2% | 7.9% | 6.8% | 7.1% | 6.5% | 2.5% | 2.1% | 3.8% | 0.77% |
| Jun 2026 | 32.9% | 16.7% | 9.9% | 8.1% | 7% | 7.2% | 7.9% | 2.6% | 2.2% | 4.8% | 0.79% |
| Jul 2026 | 31.9% | 16.2% | 9.6% | 7.8% | 6.8% | 8.6% | 7.7% | 3.3% | 2.6% | 4.6% | 0.76% |
| Aug 2026 | 32.3% | 16.3% | 9.4% | 8.9% | 6.8% | 6.5% | 8.9% | 3.8% | 2.4% | 3.8% | 0.87% |
| Sep 2026 | 37.4% | 14% | 10.7% | 8.9% | 7.1% | 6.9% | 6.3% | 3% | 2.5% | 2.3% | 0.92% |
How has the Chobani and Siggi's comparison changed over the last 12 months?
3 findings
- Chobani was ahead of Siggi's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States moved from 42.4% to 37.4%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Siggi's’ share of searches among yogurt brands in the United States moved from 2.6% to 2.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for United States yogurt brands in September 2026?
2 changes
In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.
In September 2026, Siggi's rose from 10th to 9th among yogurt brands in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chobani’s and Siggi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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