Brandwave

How popular isSiggi's?

In September 2026, people searched for Siggi's by name about 14,800 times in the United States, about the same as the previous year. These searches made up 2.5% of all United States yogurt brand searches, placing Siggi's ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about yogurt brands, Siggi's appeared in two of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Siggi's is the ninth most searched of 11 competitors and the fourth most recommended in AI answers.

  1. ChobaniShare of searches 37.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OikosShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FageShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YoplaitShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Siggi'sShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+6 more

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Top yogurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Siggi's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Siggi's is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Chobani2nd
  3. Ratio3rd
  4. Siggi's4th
  5. Oikos5th
  6. Stonyfield5th
  7. Yoplait–
  8. Activia–
  9. Noosa–
  10. Dannon–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dannon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about yogurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which yogurt brands compete with Siggi's?

Siggi's against yogurt brands in the United States, by month

Share of searches by month for Chobani, Oikos, Fage, Yoplait, Activia, Noosa, Ratio, Dannon, Siggi's, Icelandic Provisions. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniOikosFageYoplaitActiviaNoosaRatioDannonSiggi'sIcelandic ProvisionsStonyfield
Oct 202542.4%14.3%7.8%7.8%8.3%5.7%5.1%2.5%2.6%2.5%0.94%
Nov 202541.1%15.1%8.8%7.6%8%5.6%5.5%2.6%2.5%2.4%0.9%
Dec 202541.1%15.1%8.8%7.6%8%5.5%5.5%2.4%2.5%2.6%0.9%
Jan 202633.2%16.8%11.1%8.1%7%6%7.3%2.4%4%3.3%0.79%
Feb 202634.6%17.6%8.5%7.4%7.4%7.6%6.8%2.5%2.8%4%0.83%
Mar 202637.3%16.7%9.9%6.6%7%5.9%7.9%2.6%2.2%3.3%0.79%
Apr 202637%15.4%10.6%7.4%7.9%6.6%6.6%2.5%2.4%2.7%0.89%
May 202635%16.3%11.2%7.9%6.8%7.1%6.5%2.5%2.1%3.8%0.77%
Jun 202632.9%16.7%9.9%8.1%7%7.2%7.9%2.6%2.2%4.8%0.79%
Jul 202631.9%16.2%9.6%7.8%6.8%8.6%7.7%3.3%2.6%4.6%0.76%
Aug 202632.3%16.3%9.4%8.9%6.8%6.5%8.9%3.8%2.4%3.8%0.87%
Sep 202637.4%14%10.7%8.9%7.1%6.9%6.3%3%2.5%2.3%0.92%

  1. 1.Chobani

    37.4%

    Held 1st. 220K estimated branded searches, +9.7% vs prior month. Share +5.1 points.

  2. 2.Oikos

    14%

    Held 2nd. 82.6K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Fage

    10.7%

    Held 3rd. 62.7K estimated branded searches, +7% vs prior month. Share +1.2 points.

  4. 4.Yoplait

    8.9%

    Moved from 5th to 4th. 52.6K estimated branded searches, -4.9% vs prior month. Share 0 points.

  5. 5.Activia

    7.1%

    Moved from 6th to 5th. 41.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Noosa

    6.9%

    Moved from 7th to 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Ratio

    6.3%

    Moved from 4th to 7th. 37K estimated branded searches, -33.1% vs prior month. Share -2.6 points.

  8. 8.Dannon

    3%

    Held 8th. 17.5K estimated branded searches, -25.5% vs prior month. Share -0.8 points.

  9. 9.Siggi's

    2.5%

    Moved from 10th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Icelandic Provisions

    2.3%

    Moved from 9th to 10th. 13.5K estimated branded searches, -42.6% vs prior month. Share -1.5 points.

  11. 11.Stonyfield

    0.92%

    Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Siggi's and its closest rivals

Every comparison with Siggi's

10 comparisons

How has branded search demand for Siggi's changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Siggi's in the United States held steady at 14.8K.
  • Across the 12 months ending September 2026, Siggi's’ share of searches among yogurt brands in the United States peaked at 4% in January 2026 and was lowest at 2.1% in May 2026.
  • Across the 12 months ending September 2026, Siggi's fell from 8th to 9th among yogurt brands in the United States.

How did search popularity change for United States yogurt brands in September 2026?

6 changes

  1. In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.

  2. In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%.

  3. In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%.

  4. In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%.

  5. In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%.

  6. In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%.

How are Siggi's’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Siggi's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • siggi's

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How the Brand Demand Index is measured

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