Chobani vs Silk:Which is more popular?
In September 2026, Chobani had more branded searches than Silk among coffee creamer brands in the United States. Chobani had about 110,000 branded searches, while Silk had 8,800. Chobani made up 58.7% of all coffee creamer brand searches we track, and Silk accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, Chobani appeared in three of the five answers and Silk in one. Chobani and Silk were each mentioned first in one of the two answers that named either.
Who do people search for more?
Chobani, about 13 searches for every 1 for Silk
Who does AI mention more?
Chobani, mentioned in 3 of 5 answers, Silk in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top coffee creamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chobani was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Silk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chobani and Silk were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Califia Farms1st
Coffee mate2nd
nutpods3rd
International Delight4th
Silk5th- Chobani6th
Starbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- nutpods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chobani3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Califia Farms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- International Delight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Silk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee creamer brands
5 answers
Asked ChatGPT
“What's the best coffee creamer?”
Asked ChatGPT
“Which non-dairy coffee creamer tastes the best?”
Asked ChatGPT
“What's a healthy coffee creamer without much sugar?”
Searched Google, AI Overview
“coffee creamer”
Searched Google, AI Overview
“best coffee creamer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Chobani or Silk more popular in search?
This chart shows how often people search Google for Chobani and Silk by name. Each line represents a brand's share of searches for all seven coffee creamer brands we track, month by month, from searches in United States.
Share of searches by month for Chobani, Silk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Coffee mate | Starbucks | International Delight | nutpods | Silk | Califia Farms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.4% | 6% | 7.3% | 9.8% | 2.7% |
| Nov 2025 | 51.2% | 12.6% | 12.6% | 5.6% | 6.8% | 9.2% | 2% |
| Dec 2025 | 46% | 16.8% | 11.2% | 6.1% | 7.5% | 10.1% | 2.2% |
| Jan 2026 | 52.3% | 12.9% | 10.6% | 5.8% | 7% | 9.4% | 2.1% |
| Feb 2026 | 41.1% | 27.5% | 8.2% | 5.5% | 6.7% | 9% | 2% |
| Mar 2026 | 48.7% | 14.6% | 9.7% | 8% | 8% | 8.7% | 2.4% |
| Apr 2026 | 47.8% | 14.3% | 9.6% | 7.8% | 7.8% | 10.4% | 2.3% |
| May 2026 | 54.5% | 13.3% | 8.9% | 6% | 7.3% | 7.9% | 2.1% |
| Jun 2026 | 60.1% | 12% | 8% | 5.4% | 5.4% | 7.2% | 1.9% |
| Jul 2026 | 54.6% | 16.3% | 8.9% | 6% | 6% | 6.5% | 1.7% |
| Aug 2026 | 47.9% | 11.7% | 9.6% | 17.5% | 5.2% | 5.7% | 2.3% |
| Sep 2026 | 58.7% | 14.5% | 9.7% | 5.3% | 5.3% | 4.7% | 1.9% |
Chobani sells other things too, so only its searches that name this product count here, like “chobani creamer”.
How has the Chobani and Silk comparison changed over the last 12 months?
3 findings
- Chobani was ahead of Silk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chobani’s share of searches among coffee creamer brands in the United States moved from 44.6% to 58.7%, and its estimated monthly branded searches moved from 74K to 110K.
- Across the 12 months ending September 2026, Silk’s share of searches among coffee creamer brands in the United States moved from 9.8% to 4.7%, and its estimated monthly branded searches moved from 16.2K to 8.8K.
How did search popularity change for United States coffee creamer brands in September 2026?
2 changes
In September 2026, Chobani gained share of searches among coffee creamer brands in the United States, from 47.9% to 58.7%.
In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chobani’s and Silk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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