How popular isStarbucks?
In September 2026, people searched for Starbucks by name about 13.6 million times in the United States, a 55.2% decrease from the previous year. These searches made up 9.7% of all United States coffee creamer brand searches, placing Starbucks third out of seven brands. When we asked both ChatGPT and Google AI Overviews about coffee creamer brands, Starbucks did not appear in any of the answers.
Starbucks is the third most searched of 7 competitors and not listed in any AI answer.
ChobaniShare of searches 58.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Coffee mateShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
StarbucksShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
International DelightShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
nutpodsShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top coffee creamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starbucks did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Califia Farms1st- Coffee mate2nd
- nutpods3rd
- International Delight4th
Silk5th- Chobani6th
- Starbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- nutpods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chobani3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Califia Farms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- International Delight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Silk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee creamer brands
5 answers
Asked ChatGPT
“What's the best coffee creamer?”
Asked ChatGPT
“Which non-dairy coffee creamer tastes the best?”
Asked ChatGPT
“What's a healthy coffee creamer without much sugar?”
Searched Google, AI Overview
“coffee creamer”
Searched Google, AI Overview
“best coffee creamer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which coffee creamer brands compete with Starbucks?
Share of searches by month for Chobani, Coffee mate, Starbucks, International Delight, nutpods, Silk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Coffee mate | Starbucks | International Delight | nutpods | Silk | Califia Farms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.4% | 6% | 7.3% | 9.8% | 2.7% |
| Nov 2025 | 51.2% | 12.6% | 12.6% | 5.6% | 6.8% | 9.2% | 2% |
| Dec 2025 | 46% | 16.8% | 11.2% | 6.1% | 7.5% | 10.1% | 2.2% |
| Jan 2026 | 52.3% | 12.9% | 10.6% | 5.8% | 7% | 9.4% | 2.1% |
| Feb 2026 | 41.1% | 27.5% | 8.2% | 5.5% | 6.7% | 9% | 2% |
| Mar 2026 | 48.7% | 14.6% | 9.7% | 8% | 8% | 8.7% | 2.4% |
| Apr 2026 | 47.8% | 14.3% | 9.6% | 7.8% | 7.8% | 10.4% | 2.3% |
| May 2026 | 54.5% | 13.3% | 8.9% | 6% | 7.3% | 7.9% | 2.1% |
| Jun 2026 | 60.1% | 12% | 8% | 5.4% | 5.4% | 7.2% | 1.9% |
| Jul 2026 | 54.6% | 16.3% | 8.9% | 6% | 6% | 6.5% | 1.7% |
| Aug 2026 | 47.9% | 11.7% | 9.6% | 17.5% | 5.2% | 5.7% | 2.3% |
| Sep 2026 | 58.7% | 14.5% | 9.7% | 5.3% | 5.3% | 4.7% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 110K | +21.5% | +10.8 points | |
| 2, moved from 3rd to 2nd | 14.5% | 27.1K | +22.1% | +2.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 9.7% | 18.1K | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 5.3% | 9.9K | -70.1% | -12.2 pointsmoved from 2nd to 4th | |
| 5, moved from 6th to 5th | 5.3% | 9.9K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.7% | 8.8K | -18.5% | -1 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.9% | 3.6K | -18.2% | -0.4 points |
1.
Chobani58.7%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +10.8 points.
14.5%
Moved from 3rd to 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.7 points.
9.7%
Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.3%
Moved from 2nd to 4th. 9.9K estimated branded searches, -70.1% vs prior month. Share -12.2 points.
5.
nutpods5.3%
Moved from 6th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Silk4.7%
Moved from 5th to 6th. 8.8K estimated branded searches, -18.5% vs prior month. Share -1 points.
1.9%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Starbucks and Chobani sell other things too, so only their searches that name this product count here, like “starbucks creamer”.
Compare popularity between Starbucks and its closest rivals
Every comparison with Starbucks
11 comparisons
How has branded search demand for Starbucks changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Starbucks in the United States fell from 30.4M to 13.6M.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee creamer brands in the United States decreased from 13.4% to 9.7%.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee creamer brands in the United States peaked at 13.4% in October 2025 and was lowest at 8% in June 2026.
How did search popularity change for United States coffee creamer brands in September 2026?
6 changes
In September 2026, Coffee mate overtook International Delight to rank 2nd among coffee creamer brands in the United States, with 14.5% of the searches.
In September 2026, Chobani gained share of searches among coffee creamer brands in the United States, from 47.9% to 58.7%.
In September 2026, International Delight lost share of searches among coffee creamer brands in the United States, from 17.5% to 5.3%.
In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%.
Starbucks’ share of searches among coffee creamer brands in the United States has gained ground for 3 months in a row, from 8% to 9.7% in September 2026.
In September 2026, nutpods rose from 6th to 5th among coffee creamer brands in the United States.
How are Starbucks’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Starbucks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- starbucks
- starbucks creamer
Do you work for Starbucks? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Starbucks compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee chains | 1st of 6 | 48.1% | Show ranking |
| Coffee creamer brands | 3rd of 7 | 9.7% | Shown above |
Is Starbucks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.