Silk vs Starbucks:Which is more popular?
In September 2026, Starbucks had more branded searches than Silk among coffee creamer brands in the United States. Starbucks had about 18,100 branded searches, while Silk had 8,800. Starbucks made up 9.7% of all coffee creamer brand searches we track, and Silk accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, Silk appeared in one of the five answers and Starbucks in none.
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Top coffee creamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Silk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Starbucks did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Califia Farms1st
Coffee mate2nd
nutpods3rd
International Delight4th
Silk5th
Chobani6th
Starbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- nutpods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chobani3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Califia Farms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- International Delight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Silk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee creamer brands
5 answers
Asked ChatGPT
“What's the best coffee creamer?”
Asked ChatGPT
“Which non-dairy coffee creamer tastes the best?”
Asked ChatGPT
“What's a healthy coffee creamer without much sugar?”
Searched Google, AI Overview
“coffee creamer”
Searched Google, AI Overview
“best coffee creamer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Silk or Starbucks more popular in search?
This chart shows how often people search Google for Silk and Starbucks by name. Each line represents a brand's share of searches for all seven coffee creamer brands we track, month by month, from searches in United States.
Share of searches by month for Starbucks, Silk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Coffee mate | Starbucks | International Delight | nutpods | Silk | Califia Farms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.4% | 6% | 7.3% | 9.8% | 2.7% |
| Nov 2025 | 51.2% | 12.6% | 12.6% | 5.6% | 6.8% | 9.2% | 2% |
| Dec 2025 | 46% | 16.8% | 11.2% | 6.1% | 7.5% | 10.1% | 2.2% |
| Jan 2026 | 52.3% | 12.9% | 10.6% | 5.8% | 7% | 9.4% | 2.1% |
| Feb 2026 | 41.1% | 27.5% | 8.2% | 5.5% | 6.7% | 9% | 2% |
| Mar 2026 | 48.7% | 14.6% | 9.7% | 8% | 8% | 8.7% | 2.4% |
| Apr 2026 | 47.8% | 14.3% | 9.6% | 7.8% | 7.8% | 10.4% | 2.3% |
| May 2026 | 54.5% | 13.3% | 8.9% | 6% | 7.3% | 7.9% | 2.1% |
| Jun 2026 | 60.1% | 12% | 8% | 5.4% | 5.4% | 7.2% | 1.9% |
| Jul 2026 | 54.6% | 16.3% | 8.9% | 6% | 6% | 6.5% | 1.7% |
| Aug 2026 | 47.9% | 11.7% | 9.6% | 17.5% | 5.2% | 5.7% | 2.3% |
| Sep 2026 | 58.7% | 14.5% | 9.7% | 5.3% | 5.3% | 4.7% | 1.9% |
Starbucks sells other things too, so only its searches that name this product count here, like “starbucks creamer”.
How has the Silk and Starbucks comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Silk took it in February 2026, Starbucks took it in March 2026, Silk took it in April 2026, Starbucks took it in May 2026.
- Across the 12 months ending September 2026, Silk’s share of searches among coffee creamer brands in the United States moved from 9.8% to 4.7%, and its estimated monthly branded searches moved from 16.2K to 8.8K.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee creamer brands in the United States moved from 13.4% to 9.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United States coffee creamer brands in September 2026?
2 changes
In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%.
Starbucks’ share of searches among coffee creamer brands in the United States has gained ground for 3 months in a row, from 8% to 9.7% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Silk’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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