Brandwave

How popular isSilk?

In September 2026, people searched for Silk by name about 8,800 times in the United States, a 45.7% decrease from the previous year. These searches made up 4.7% of all United States coffee creamer brand searches, placing Silk sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about coffee creamer brands, Silk appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Silk is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ChobaniShare of searches 58.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Coffee mateShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. StarbucksShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. International DelightShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. SilkShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top coffee creamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Silk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Silk is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Califia Farms1st
  2. Coffee mate2nd
  3. nutpods3rd
  4. International Delight4th
  5. Silk5th
  6. Chobani6th
  7. Starbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • nutpods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chobani3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Califia Farms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • International Delight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee creamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which coffee creamer brands compete with Silk?

Silk against coffee creamer brands in the United States, by month

Share of searches by month for Chobani, Coffee mate, Starbucks, International Delight, nutpods, Silk. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniCoffee mateStarbucksInternational DelightnutpodsSilkCalifia Farms
Oct 202544.6%16.3%13.4%6%7.3%9.8%2.7%
Nov 202551.2%12.6%12.6%5.6%6.8%9.2%2%
Dec 202546%16.8%11.2%6.1%7.5%10.1%2.2%
Jan 202652.3%12.9%10.6%5.8%7%9.4%2.1%
Feb 202641.1%27.5%8.2%5.5%6.7%9%2%
Mar 202648.7%14.6%9.7%8%8%8.7%2.4%
Apr 202647.8%14.3%9.6%7.8%7.8%10.4%2.3%
May 202654.5%13.3%8.9%6%7.3%7.9%2.1%
Jun 202660.1%12%8%5.4%5.4%7.2%1.9%
Jul 202654.6%16.3%8.9%6%6%6.5%1.7%
Aug 202647.9%11.7%9.6%17.5%5.2%5.7%2.3%
Sep 202658.7%14.5%9.7%5.3%5.3%4.7%1.9%

  1. 1.Chobani

    58.7%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +10.8 points.

  2. 2.Coffee mate

    14.5%

    Moved from 3rd to 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.7 points.

  3. 3.Starbucks

    9.7%

    Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.International Delight

    5.3%

    Moved from 2nd to 4th. 9.9K estimated branded searches, -70.1% vs prior month. Share -12.2 points.

  5. 5.nutpods

    5.3%

    Moved from 6th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Silk

    4.7%

    Moved from 5th to 6th. 8.8K estimated branded searches, -18.5% vs prior month. Share -1 points.

  7. 7.Califia Farms

    1.9%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Chobani and Starbucks sell other things too, so only their searches that name this product count here, like “chobani creamer”.

Compare popularity between Silk and its closest rivals

Every comparison with Silk

6 comparisons

How has branded search demand for Silk changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Silk in the United States fell from 16.2K to 8.8K.
  • Across the 12 months ending September 2026, Silk’s share of searches among coffee creamer brands in the United States decreased from 9.8% to 4.7%.
  • Across the 12 months ending September 2026, Silk’s share of searches among coffee creamer brands in the United States peaked at 10.4% in April 2026 and was lowest at 4.7% in September 2026.
  • Across the 12 months ending September 2026, Silk fell from 4th to 6th among coffee creamer brands in the United States.

How did search popularity change for United States coffee creamer brands in September 2026?

6 changes

  1. In September 2026, Coffee mate overtook International Delight to rank 2nd among coffee creamer brands in the United States, with 14.5% of the searches.

  2. In September 2026, Chobani gained share of searches among coffee creamer brands in the United States, from 47.9% to 58.7%.

  3. In September 2026, International Delight lost share of searches among coffee creamer brands in the United States, from 17.5% to 5.3%.

  4. In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%.

  5. Starbucks’ share of searches among coffee creamer brands in the United States has gained ground for 3 months in a row, from 8% to 9.7% in September 2026.

  6. In September 2026, nutpods rose from 6th to 5th among coffee creamer brands in the United States.

How are Silk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Silk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • silk coffee creamer
  • silk creamer

How the Brand Demand Index is measured

Who owns Silk?

Silk is owned by Danone. Brandwave also tracks Activia, Dannon, Happy Baby, International Delight and Oikos, owned by the same company, in the United States.

Do you work for Silk? To request corrections or removal please contact us via our support page and we will be happy to assist.

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