Brandwave

International Delight vs Silk:Which is more popular?

In September 2026, International Delight had more branded searches than Silk among coffee creamer brands in the United States. International Delight had about 9,900 branded searches, while Silk had 8,800. International Delight made up 5.3% of all coffee creamer brand searches we track, and Silk accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, International Delight appeared in two of the five answers and Silk in one. International Delight and Silk were each mentioned first in one of the two answers that named either.

Among coffee creamer brands in the United States in September 2026

Who do people search for more?

International Delight, about 13% more searches than Silk

International Delight 9.9K searchesSilk 8.8K searches

Who does AI mention more?

International Delight, mentioned in 2 of 5 answers, Silk in 1

International Delight in 2 of 5Silk in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

International Delight first in 1Silk first in 1

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Top coffee creamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, International Delight was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Silk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. International Delight and Silk were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Califia Farms1st
  2. Coffee mate2nd
  3. nutpods3rd
  4. International Delight4th
  5. Silk5th
  6. Chobani6th
  7. Starbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • nutpods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chobani3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Califia Farms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • International Delight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee creamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is International Delight or Silk more popular in search?

This chart shows how often people search Google for International Delight and Silk by name. Each line represents a brand's share of searches for all seven coffee creamer brands we track, month by month, from searches in United States.

International Delight and Silk among coffee creamer brands in the United States, by month

Share of searches by month for International Delight, Silk. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniCoffee mateStarbucksInternational DelightnutpodsSilkCalifia Farms
Oct 202544.6%16.3%13.4%6%7.3%9.8%2.7%
Nov 202551.2%12.6%12.6%5.6%6.8%9.2%2%
Dec 202546%16.8%11.2%6.1%7.5%10.1%2.2%
Jan 202652.3%12.9%10.6%5.8%7%9.4%2.1%
Feb 202641.1%27.5%8.2%5.5%6.7%9%2%
Mar 202648.7%14.6%9.7%8%8%8.7%2.4%
Apr 202647.8%14.3%9.6%7.8%7.8%10.4%2.3%
May 202654.5%13.3%8.9%6%7.3%7.9%2.1%
Jun 202660.1%12%8%5.4%5.4%7.2%1.9%
Jul 202654.6%16.3%8.9%6%6%6.5%1.7%
Aug 202647.9%11.7%9.6%17.5%5.2%5.7%2.3%
Sep 202658.7%14.5%9.7%5.3%5.3%4.7%1.9%

How has the International Delight and Silk comparison changed over the last 12 months?

3 findings

How did search popularity change for United States coffee creamer brands in September 2026?

3 changes
  1. In September 2026, Coffee mate overtook International Delight to rank 2nd among coffee creamer brands in the United States, with 14.5% of the searches.

  2. In September 2026, International Delight lost share of searches among coffee creamer brands in the United States, from 17.5% to 5.3%.

  3. In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using International Delight’s and Silk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

International Delight

1 branded search term

  • international delight

Silk

2 branded search terms

  • silk coffee creamer
  • silk creamer

How the Brand Demand Index is measured

Other head-to-heads among coffee creamer brands

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