Brandwave

How popular isChobani?

In September 2026, people searched for Chobani by name about 330,000 times in the United States, about the same as the previous year. These searches made up 58.7% of all United States coffee creamer brand searches, placing Chobani first out of seven brands. When we asked both ChatGPT and Google AI Overviews about coffee creamer brands, Chobani appeared in three of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Chobani is the most searched of 7 competitors and the sixth most recommended in AI answers.

  1. ChobaniShare of searches 58.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Coffee mateShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. StarbucksShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. International DelightShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. nutpodsShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top coffee creamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chobani was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Chobani is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Califia Farms1st
  2. Coffee mate2nd
  3. nutpods3rd
  4. International Delight4th
  5. Silk5th
  6. Chobani6th
  7. Starbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • nutpods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chobani3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Califia Farms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • International Delight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee creamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which coffee creamer brands compete with Chobani?

Chobani against coffee creamer brands in the United States, by month

Share of searches by month for Chobani, Coffee mate, Starbucks, International Delight, nutpods, Silk. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniCoffee mateStarbucksInternational DelightnutpodsSilkCalifia Farms
Oct 202544.6%16.3%13.4%6%7.3%9.8%2.7%
Nov 202551.2%12.6%12.6%5.6%6.8%9.2%2%
Dec 202546%16.8%11.2%6.1%7.5%10.1%2.2%
Jan 202652.3%12.9%10.6%5.8%7%9.4%2.1%
Feb 202641.1%27.5%8.2%5.5%6.7%9%2%
Mar 202648.7%14.6%9.7%8%8%8.7%2.4%
Apr 202647.8%14.3%9.6%7.8%7.8%10.4%2.3%
May 202654.5%13.3%8.9%6%7.3%7.9%2.1%
Jun 202660.1%12%8%5.4%5.4%7.2%1.9%
Jul 202654.6%16.3%8.9%6%6%6.5%1.7%
Aug 202647.9%11.7%9.6%17.5%5.2%5.7%2.3%
Sep 202658.7%14.5%9.7%5.3%5.3%4.7%1.9%

  1. 1.Chobani

    58.7%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +10.8 points.

  2. 2.Coffee mate

    14.5%

    Moved from 3rd to 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.7 points.

  3. 3.Starbucks

    9.7%

    Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.International Delight

    5.3%

    Moved from 2nd to 4th. 9.9K estimated branded searches, -70.1% vs prior month. Share -12.2 points.

  5. 5.nutpods

    5.3%

    Moved from 6th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Silk

    4.7%

    Moved from 5th to 6th. 8.8K estimated branded searches, -18.5% vs prior month. Share -1 points.

  7. 7.Califia Farms

    1.9%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Chobani and Starbucks sell other things too, so only their searches that name this product count here, like “chobani creamer”.

Compare popularity between Chobani and its closest rivals

Every comparison with Chobani

16 comparisons

How has branded search demand for Chobani changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chobani in the United States held steady, from 319K to 330K.
  • Across the 12 months ending September 2026, Chobani’s share of searches among coffee creamer brands in the United States increased from 44.6% to 58.7%.
  • Across the 12 months ending September 2026, Chobani’s share of searches among coffee creamer brands in the United States peaked at 60.1% in June 2026 and was lowest at 41.1% in February 2026.

How did search popularity change for United States coffee creamer brands in September 2026?

6 changes

  1. In September 2026, Coffee mate overtook International Delight to rank 2nd among coffee creamer brands in the United States, with 14.5% of the searches.

  2. In September 2026, Chobani gained share of searches among coffee creamer brands in the United States, from 47.9% to 58.7%.

  3. In September 2026, International Delight lost share of searches among coffee creamer brands in the United States, from 17.5% to 5.3%.

  4. In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%.

  5. Starbucks’ share of searches among coffee creamer brands in the United States has gained ground for 3 months in a row, from 8% to 9.7% in September 2026.

  6. In September 2026, nutpods rose from 6th to 5th among coffee creamer brands in the United States.

How are Chobani’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chobani
  • chobani creamer
  • chobani yogurt

Do you work for Chobani? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Chobani compete?

Chobani is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Yogurt brands1st of 1137.4%Show ranking
Coffee creamer brands1st of 758.7%Shown above
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