nutpods vs Starbucks:Which is more popular?
In September 2026, Starbucks had more branded searches than nutpods among coffee creamer brands in the United States. Starbucks had about 18,100 branded searches, while nutpods had 9,900. Starbucks made up 9.7% of all coffee creamer brand searches we track, and nutpods accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, nutpods appeared in four of the five answers and Starbucks in none.
Who do people search for more?
Starbucks, about 83% more searches than nutpods
Who does AI mention more?
nutpods, mentioned in 4 of 5 answers, Starbucks in 0
Who does AI recommend more?
nutpods, the only one of the two named
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Top coffee creamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, nutpods was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Starbucks did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Califia Farms1st
Coffee mate2nd- nutpods3rd
International Delight4th
Silk5th
Chobani6th- Starbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- nutpods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chobani3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Califia Farms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- International Delight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Silk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee creamer brands
5 answers
Asked ChatGPT
“What's the best coffee creamer?”
Asked ChatGPT
“Which non-dairy coffee creamer tastes the best?”
Asked ChatGPT
“What's a healthy coffee creamer without much sugar?”
Searched Google, AI Overview
“coffee creamer”
Searched Google, AI Overview
“best coffee creamer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is nutpods or Starbucks more popular in search?
This chart shows how often people search Google for nutpods and Starbucks by name. Each line represents a brand's share of searches for all seven coffee creamer brands we track, month by month, from searches in United States.
Share of searches by month for Starbucks, nutpods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Coffee mate | Starbucks | International Delight | nutpods | Silk | Califia Farms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.4% | 6% | 7.3% | 9.8% | 2.7% |
| Nov 2025 | 51.2% | 12.6% | 12.6% | 5.6% | 6.8% | 9.2% | 2% |
| Dec 2025 | 46% | 16.8% | 11.2% | 6.1% | 7.5% | 10.1% | 2.2% |
| Jan 2026 | 52.3% | 12.9% | 10.6% | 5.8% | 7% | 9.4% | 2.1% |
| Feb 2026 | 41.1% | 27.5% | 8.2% | 5.5% | 6.7% | 9% | 2% |
| Mar 2026 | 48.7% | 14.6% | 9.7% | 8% | 8% | 8.7% | 2.4% |
| Apr 2026 | 47.8% | 14.3% | 9.6% | 7.8% | 7.8% | 10.4% | 2.3% |
| May 2026 | 54.5% | 13.3% | 8.9% | 6% | 7.3% | 7.9% | 2.1% |
| Jun 2026 | 60.1% | 12% | 8% | 5.4% | 5.4% | 7.2% | 1.9% |
| Jul 2026 | 54.6% | 16.3% | 8.9% | 6% | 6% | 6.5% | 1.7% |
| Aug 2026 | 47.9% | 11.7% | 9.6% | 17.5% | 5.2% | 5.7% | 2.3% |
| Sep 2026 | 58.7% | 14.5% | 9.7% | 5.3% | 5.3% | 4.7% | 1.9% |
Starbucks sells other things too, so only its searches that name this product count here, like “starbucks creamer”.
How has the nutpods and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of nutpods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, nutpods’ share of searches among coffee creamer brands in the United States moved from 7.3% to 5.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee creamer brands in the United States moved from 13.4% to 9.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United States coffee creamer brands in September 2026?
2 changes
Starbucks’ share of searches among coffee creamer brands in the United States has gained ground for 3 months in a row, from 8% to 9.7% in September 2026.
In September 2026, nutpods rose from 6th to 5th among coffee creamer brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using nutpods’ and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee creamer brands
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