Brandwave

How popular isArm & Hammer?

In September 2026, people searched for Arm & Hammer by name about 91,500 times in the United States, about the same as the previous year. These searches made up 10.9% of all United States cat litter brand searches, placing Arm & Hammer third out of ten brands. When we asked both ChatGPT and Google AI Overviews about cat litter brands, Arm & Hammer appeared in three of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

Arm & Hammer is the third most searched of 10 competitors and the most recommended in AI answers.

  1. PrettyLitterShare of searches 44.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. World's Best Cat LitterShare of searches 24.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Arm & HammerShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Sustainably YoursShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Tidy CatsShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

+5 more

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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Arm & Hammer is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arm & Hammer1st
  2. Dr. Elsey's2nd
  3. Tidy Cats3rd
  4. Boxiecat3rd
  5. World's Best Cat Litter5th
  6. Fresh Step6th
  7. Okocat6th
  8. PrettyLitter–
  9. Sustainably Yours–
  10. Scoop Away–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which cat litter brands compete with Arm & Hammer?

Arm & Hammer against cat litter brands in the United States, by month

Share of searches by month for PrettyLitter, World's Best Cat Litter, Arm & Hammer, Sustainably Yours, Tidy Cats, Fresh Step, Dr. Elsey's. The figures are in the table below the chart.

View monthly share of searches table
MonthPrettyLitterWorld's Best Cat LitterArm & HammerSustainably YoursTidy CatsFresh StepDr. Elsey'sOkocatScoop AwayBoxiecat
Oct 202546.4%25.4%9.3%6.2%4.1%2.8%2.3%1.5%1%1%
Nov 202548.6%21.7%9.7%6.5%4.3%2.9%2.4%1.6%1.2%1.1%
Dec 202546.8%25.6%9.4%6.3%3.4%2.8%2.3%1.2%1%1.2%
Jan 202646.1%25.2%9.2%6.2%4.1%3.4%2.2%1.2%1.2%1.2%
Feb 202642.3%28.3%8.5%8.5%3.8%3.1%2%1.3%1.1%1.1%
Mar 202643.8%24%10.7%7.2%3.9%3.9%2.6%1.4%1.4%1.2%
Apr 202642.4%23.2%10.4%8.5%4.6%3.8%2.5%1.6%1.6%1.4%
May 202644.5%24.4%8.9%7.3%4.9%3.2%2.6%1.4%1.4%1.4%
Jun 202645.7%25%9.1%6.1%4.1%3.3%2.7%1.2%1.4%1.2%
Jul 202642.7%28.6%8.5%5.7%4.7%3.1%3.1%1.1%1.3%1.1%
Aug 202642.5%23.2%10.4%7%5.7%3.8%3.1%1.3%1.7%1.3%
Sep 202644.4%24.3%10.9%5.9%4.8%3.2%2.6%1.4%1.4%0.95%

  1. 1.PrettyLitter

    44.4%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.World's Best Cat Litter

    24.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Arm & Hammer

    10.9%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Sustainably Yours

    5.9%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Tidy Cats

    4.8%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  6. 6.Fresh Step

    3.2%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  7. 7.Dr. Elsey's

    2.6%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.Okocat

    1.4%

    Moved from 10th to 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Scoop Away

    1.4%

    Moved from 8th to 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

  10. 10.Boxiecat

    0.95%

    Moved from 9th to 10th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.4 points.

Compare popularity between Arm & Hammer and its closest rivals

Every comparison with Arm & Hammer

44 comparisons

How has branded search demand for Arm & Hammer changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arm & Hammer in the United States held steady, from 88.2K to 91.5K.
  • Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States increased from 9.3% to 10.9%.
  • Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States peaked at 10.9% in September 2026 and was lowest at 8.5% in February 2026.

How did search popularity change for United States cat litter brands in September 2026?

6 changes

  1. In September 2026, PrettyLitter gained share of searches among cat litter brands in the United States, from 42.5% to 44.4%.

  2. In September 2026, World's Best Cat Litter gained share of searches among cat litter brands in the United States, from 23.2% to 24.3%.

  3. In September 2026, Sustainably Yours lost share of searches among cat litter brands in the United States, from 7% to 5.9%.

  4. In September 2026, Tidy Cats lost share of searches among cat litter brands in the United States, from 5.7% to 4.8%.

  5. In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%.

  6. In September 2026, Okocat rose from 10th to 8th among cat litter brands in the United States.

How are Arm & Hammer’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Arm & Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arm and hammer cat litter
  • arm and hammer deodorant
  • arm and hammer detergent
  • arm and hammer toothpaste

Do you work for Arm & Hammer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Arm & Hammer compete?

Arm & Hammer is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Deodorant brands8th of 133.5%Show ranking
Oral care brands11th of 153.8%Show ranking
Laundry detergent brands2nd of 1020.5%Show ranking
Cat litter brands3rd of 1010.9%Shown above
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