How popular isPrettyLitter?
In September 2026, people searched for PrettyLitter by name about 60,500 times in the United States, an 18.2% decrease from the previous year. These searches made up 44.4% of all United States cat litter brand searches, placing PrettyLitter first out of ten brands. When we asked both ChatGPT and Google AI Overviews about cat litter brands, PrettyLitter did not appear in any of the answers.
PrettyLitter is the most searched of 10 competitors and not listed in any AI answer.
PrettyLitterShare of searches 44.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
World's Best Cat LitterShare of searches 24.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Arm & HammerShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- Sustainably YoursShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Tidy CatsShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top cat litter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PrettyLitter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat litter brands
5 answers
Asked ChatGPT
“What's the best cat litter?”
Asked ChatGPT
“Which cat litter controls odor best?”
Asked ChatGPT
“What's the best natural cat litter?”
Searched Google, AI Overview
“cat litter”
Searched Google, AI Overview
“best cat litter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which cat litter brands compete with PrettyLitter?
Share of searches by month for PrettyLitter, World's Best Cat Litter, Arm & Hammer, Sustainably Yours, Tidy Cats, Fresh Step, Dr. Elsey's. The figures are in the table below the chart.
View monthly share of searches table
| Month | PrettyLitter | World's Best Cat Litter | Arm & Hammer | Sustainably Yours | Tidy Cats | Fresh Step | Dr. Elsey's | Okocat | Scoop Away | Boxiecat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 25.4% | 9.3% | 6.2% | 4.1% | 2.8% | 2.3% | 1.5% | 1% | 1% |
| Nov 2025 | 48.6% | 21.7% | 9.7% | 6.5% | 4.3% | 2.9% | 2.4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 46.8% | 25.6% | 9.4% | 6.3% | 3.4% | 2.8% | 2.3% | 1.2% | 1% | 1.2% |
| Jan 2026 | 46.1% | 25.2% | 9.2% | 6.2% | 4.1% | 3.4% | 2.2% | 1.2% | 1.2% | 1.2% |
| Feb 2026 | 42.3% | 28.3% | 8.5% | 8.5% | 3.8% | 3.1% | 2% | 1.3% | 1.1% | 1.1% |
| Mar 2026 | 43.8% | 24% | 10.7% | 7.2% | 3.9% | 3.9% | 2.6% | 1.4% | 1.4% | 1.2% |
| Apr 2026 | 42.4% | 23.2% | 10.4% | 8.5% | 4.6% | 3.8% | 2.5% | 1.6% | 1.6% | 1.4% |
| May 2026 | 44.5% | 24.4% | 8.9% | 7.3% | 4.9% | 3.2% | 2.6% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.7% | 25% | 9.1% | 6.1% | 4.1% | 3.3% | 2.7% | 1.2% | 1.4% | 1.2% |
| Jul 2026 | 42.7% | 28.6% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% | 1.1% | 1.3% | 1.1% |
| Aug 2026 | 42.5% | 23.2% | 10.4% | 7% | 5.7% | 3.8% | 3.1% | 1.3% | 1.7% | 1.3% |
| Sep 2026 | 44.4% | 24.3% | 10.9% | 5.9% | 4.8% | 3.2% | 2.6% | 1.4% | 1.4% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 60.5K | 0% | +1.9 points | |
| 2, held 2nd | 24.3% | 33.1K | 0% | +1.1 points | |
| 3, held 3rd | 10.9% | 14.8K | 0% | +0.5 points | |
| 4, held 4th | 5.9% | 8.1K | -18.2% | -1 points | |
| 5, held 5th | 4.8% | 6.6K | -18.5% | -0.8 points | |
| 6, held 6th | 3.2% | 4.4K | -18.5% | -0.6 points | |
| 7, held 7th | 2.6% | 3.6K | -18.2% | -0.4 points | |
| 8, moved from 10th to 8th | 1.4% | 1.9K | 0% | +0.1 pointsmoved from 10th to 8th | |
| 9, moved from 8th to 9th | 1.4% | 1.9K | -20.8% | -0.3 pointsmoved from 8th to 9th | |
| 10, moved from 9th to 10th | 0.95% | 1.3K | -31.6% | -0.4 pointsmoved from 9th to 10th |
44.4%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.9 points.
24.3%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
10.9%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.9%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
4.8%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
3.2%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
2.6%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
8.
Okocat1.4%
Moved from 10th to 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.4%
Moved from 8th to 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
10.
Boxiecat0.95%
Moved from 9th to 10th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.4 points.
Compare popularity between PrettyLitter and its closest rivals
Every comparison with PrettyLitter
9 comparisons
How has branded search demand for PrettyLitter changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PrettyLitter in the United States fell from 74K to 60.5K.
- Across the 12 months ending September 2026, PrettyLitter’s share of searches among cat litter brands in the United States decreased from 46.4% to 44.4%.
- Across the 12 months ending September 2026, PrettyLitter’s share of searches among cat litter brands in the United States peaked at 48.6% in November 2025 and was lowest at 42.3% in February 2026.
How did search popularity change for United States cat litter brands in September 2026?
6 changes
In September 2026, PrettyLitter gained share of searches among cat litter brands in the United States, from 42.5% to 44.4%.
In September 2026, World's Best Cat Litter gained share of searches among cat litter brands in the United States, from 23.2% to 24.3%.
In September 2026, Sustainably Yours lost share of searches among cat litter brands in the United States, from 7% to 5.9%.
In September 2026, Tidy Cats lost share of searches among cat litter brands in the United States, from 5.7% to 4.8%.
In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%.
In September 2026, Okocat rose from 10th to 8th among cat litter brands in the United States.
How are PrettyLitter’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using PrettyLitter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pretty litter
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Is PrettyLitter your brand?
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