Cat litter brands in the United States:Which are most popular?

Name: Cat litter brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, PrettyLitter was the most searched cat litter brand in the United States, accounting for 44.4% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Arm & Hammer was mentioned most often, in three of the five answers. Arm & Hammer was recommended most often, coming first in one out of four responses that gave a list.

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Top cat litter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned most often, in three of the five answers. Arm & Hammer was recommended most often, coming first in one out of four answers that gave a list. Dr. Elsey's was second, and Tidy Cats and Boxiecat tied for third. PrettyLitter, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Arm & Hammer	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
World's Best Cat Litter	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Dr. Elsey's	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Okocat	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tidy Cats	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Fresh Step	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Boxiecat	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
PrettyLitter	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sustainably Yours	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Scoop Away	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Asked ChatGPT
“What's the best cat litter?”
Asked ChatGPT
“Which cat litter controls odor best?”
1. 1Tidy Cats
2. 2Dr. Elsey's
Asked ChatGPT
“What's the best natural cat litter?”
1. 1Okocat
Searched Google, AI Overview
“cat litter”
1. 1Arm & Hammer
2. 2Fresh Step
Searched Google, AI Overview
“best cat litter”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which cat litter brands do people search for most?

This chart shows how often people search Google for each cat litter brand by name. Each line represents a brand's share of searches for all ten cat litter brands we track, month by month, from searches in United States.

Share of searches among cat litter brands in the United States, by month

Month	PrettyLitter	World's Best Cat Litter	Arm & Hammer	Sustainably Yours	Tidy Cats	Fresh Step	Dr. Elsey's	Okocat	Scoop Away	Boxiecat
Oct 2025	46.4%	25.4%	9.3%	6.2%	4.1%	2.8%	2.3%	1.5%	1%	1%
Nov 2025	48.6%	21.7%	9.7%	6.5%	4.3%	2.9%	2.4%	1.6%	1.2%	1.1%
Dec 2025	46.8%	25.6%	9.4%	6.3%	3.4%	2.8%	2.3%	1.2%	1%	1.2%
Jan 2026	46.1%	25.2%	9.2%	6.2%	4.1%	3.4%	2.2%	1.2%	1.2%	1.2%
Feb 2026	42.3%	28.3%	8.5%	8.5%	3.8%	3.1%	2%	1.3%	1.1%	1.1%
Mar 2026	43.8%	24%	10.7%	7.2%	3.9%	3.9%	2.6%	1.4%	1.4%	1.2%
Apr 2026	42.4%	23.2%	10.4%	8.5%	4.6%	3.8%	2.5%	1.6%	1.6%	1.4%
May 2026	44.5%	24.4%	8.9%	7.3%	4.9%	3.2%	2.6%	1.4%	1.4%	1.4%
Jun 2026	45.7%	25%	9.1%	6.1%	4.1%	3.3%	2.7%	1.2%	1.4%	1.2%
Jul 2026	42.7%	28.6%	8.5%	5.7%	4.7%	3.1%	3.1%	1.1%	1.3%	1.1%
Aug 2026	42.5%	23.2%	10.4%	7%	5.7%	3.8%	3.1%	1.3%	1.7%	1.3%
Sep 2026	44.4%	24.3%	10.9%	5.9%	4.8%	3.2%	2.6%	1.4%	1.4%	0.95%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	PrettyLitter	44.4%	60.5K	0%	+1.9 points
2, held 2nd	World's Best Cat Litter	24.3%	33.1K	0%	+1.1 points
3, held 3rd	Arm & Hammer	10.9%	14.8K	0%	+0.5 points
4, held 4th	Sustainably Yours	5.9%	8.1K	-18.2%	-1 points
5, held 5th	Tidy Cats	4.8%	6.6K	-18.5%	-0.8 points
6, held 6th	Fresh Step Clorox	3.2%	4.4K	-18.5%	-0.6 points
7, held 7th	Dr. Elsey's	2.6%	3.6K	-18.2%	-0.4 points
8, moved from 10th to 8th	Okocat	1.4%	1.9K	0%	+0.1 pointsmoved from 10th to 8th
9, moved from 8th to 9th	Scoop Away Clorox	1.4%	1.9K	-20.8%	-0.3 pointsmoved from 8th to 9th
10, moved from 9th to 10th	Boxiecat	0.95%	1.3K	-31.6%	-0.4 pointsmoved from 9th to 10th

1.PrettyLitter
44.4%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.9 points.
2.World's Best Cat Litter
24.3%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.Arm & Hammer
10.9%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.Sustainably Yours
5.9%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
5.Tidy Cats
4.8%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
6.Fresh Step
3.2%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
7.Dr. Elsey's
2.6%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
8.Okocat
1.4%
Moved from 10th to 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.Scoop Away
1.4%
Moved from 8th to 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
10.Boxiecat
0.95%
Moved from 9th to 10th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.4 points.

Which brand is most popular in search among cat litter brands in the United States?

10 brands

In September 2026, PrettyLitter was the most searched among cat litter brands in the United States, with an estimated 60.5K branded searches, 44.4% of all searches for the ten we track. World's Best Cat Litter is in 2nd place, 20.1 percentage points behind at 24.3%.

United States cat litter brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
PrettyLitter	46.4% → 44.4%	48.6%Nov 2025	42.3%Feb 2026	1st
World's Best Cat Litter	25.4% → 24.3%	28.6%Jul 2026	21.7%Nov 2025	2nd
Arm & Hammer	9.3% → 10.9%	10.9%Sep 2026	8.5%Feb 2026	3rd
Sustainably Yours	6.2% → 5.9%	8.5%Apr 2026	5.7%Jul 2026	4th
Tidy Cats	4.1% → 4.8%	5.7%Aug 2026	3.4%Dec 2025	5th
Fresh Step	2.8% → 3.2%	3.9%Mar 2026	2.8%Oct 2025	6th
Dr. Elsey's	2.3% → 2.6%	3.1%Jul 2026	2%Feb 2026	7th
Okocat	1.5% → 1.4%	1.6%Apr 2026	1.1%Jul 2026	8th
Scoop Away	1% → 1.4%	1.7%Aug 2026	1%Oct 2025	10th → 9th
Boxiecat	1% → 0.95%	1.4%May 2026	0.95%Sep 2026	9th → 10th

Each finding as a sentence

Across the 12 months ending September 2026, PrettyLitter’s share of searches among cat litter brands in the United States decreased from 46.4% to 44.4%.
Across the 12 months ending September 2026, World's Best Cat Litter’s share of searches among cat litter brands in the United States decreased from 25.4% to 24.3%.
Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States increased from 9.3% to 10.9%.
Across the 12 months ending September 2026, Tidy Cats’ share of searches among cat litter brands in the United States increased from 4.1% to 4.8%.
Across the 12 months ending September 2026, PrettyLitter’s share of searches among cat litter brands in the United States peaked at 48.6% in November 2025 and was lowest at 42.3% in February 2026.
Across the 12 months ending September 2026, World's Best Cat Litter’s share of searches among cat litter brands in the United States peaked at 28.6% in July 2026 and was lowest at 21.7% in November 2025.
Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States peaked at 10.9% in September 2026 and was lowest at 8.5% in February 2026.
Across the 12 months ending September 2026, Sustainably Yours’ share of searches among cat litter brands in the United States peaked at 8.5% in April 2026 and was lowest at 5.7% in July 2026.
Across the 12 months ending September 2026, Tidy Cats’ share of searches among cat litter brands in the United States peaked at 5.7% in August 2026 and was lowest at 3.4% in December 2025.
Across the 12 months ending September 2026, Fresh Step’s share of searches among cat litter brands in the United States peaked at 3.9% in March 2026 and was lowest at 2.8% in October 2025.
Across the 12 months ending September 2026, Dr. Elsey's’ share of searches among cat litter brands in the United States peaked at 3.1% in July 2026 and was lowest at 2% in February 2026.
Across the 12 months ending September 2026, Scoop Away rose from 10th to 9th among cat litter brands in the United States.
Across the 12 months ending September 2026, Boxiecat fell from 9th to 10th among cat litter brands in the United States.
Across the 12 months ending September 2026, Sustainably Yours, Fresh Step, Dr. Elsey's and Okocat held steady: their share of searches among cat litter brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States cat litter brands in September 2026?

8 changes

In September 2026, PrettyLitter gained share of searches among cat litter brands in the United States, from 42.5% to 44.4%.
In September 2026, World's Best Cat Litter gained share of searches among cat litter brands in the United States, from 23.2% to 24.3%.
In September 2026, Sustainably Yours lost share of searches among cat litter brands in the United States, from 7% to 5.9%.
In September 2026, Tidy Cats lost share of searches among cat litter brands in the United States, from 5.7% to 4.8%.
In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%.
In September 2026, Okocat rose from 10th to 8th among cat litter brands in the United States.
In September 2026, Boxiecat fell from 9th to 10th among cat litter brands in the United States.
In September 2026, Scoop Away fell from 8th to 9th among cat litter brands in the United States.

How are branded searches counted for cat litter brands?

10 search terms

Each brand's share of searches among cat litter brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.