Brandwave

How popular isArm & Hammer?

In September 2026, people searched for Arm & Hammer by name about 36,200 times in the United States, a 10% increase from the previous year. These searches made up 3.8% of all United States oral care brand searches, placing Arm & Hammer 11th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about oral care brands, Arm & Hammer did not appear in any of the answers.

Search and AI answers in September 2026

Arm & Hammer is the 11th most searched of 15 competitors and not listed in any AI answer.

  1. BokaShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. MarvisShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SensodyneShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CrestShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Arm & HammerShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arm & Hammer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. Philips Sonicare4th
  5. Oral-B5th
  6. Boka6th
  7. Davids7th
  8. +4 more
  9. Quip–
  10. Arm & Hammer–
  11. Burst–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marvis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arm & Hammer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which oral care brands compete with Arm & Hammer?

Arm & Hammer against oral care brands in the United States, by month

Share of searches by month for Boka, Marvis, Sensodyne, Crest, Colgate, Oral-B, Philips Sonicare, Cocofloss, Hello, Quip, Arm & Hammer, Tom’s of Maine, Davids. The figures are in the table below the chart.

View monthly share of searches table
MonthBokaMarvisSensodyneCrestColgateOral-BPhilips SonicareCocoflossHelloQuipArm & HammerTom’s of MaineDavidsBurstBite
Oct 202511.5%14%9.4%9.4%9.4%7.7%7.7%7.7%6.3%5.1%3.4%3.4%2.8%1.5%0.83%
Nov 20259.1%13.6%9.1%9.1%7.5%9.1%9.1%9.1%6.1%6.1%3.3%3.3%2.7%1.8%0.81%
Dec 202510.4%15.5%8.5%8.5%8.5%8.5%8.5%6.9%6.9%5.7%3.1%3.8%2.5%1.7%0.92%
Jan 202614.8%14.8%8.1%9.9%8.1%6.6%6.6%6.6%6.6%4.4%3%5.4%2.4%1.3%1.1%
Feb 202616.3%13.3%8.9%8.9%8.9%6%6%6%7.3%4.9%3.3%6%2.7%1.2%0.64%
Mar 202615.3%10.3%8.4%8.4%10.3%6.9%6.9%10.3%6.9%4.6%3.1%3.8%3.1%1.1%0.91%
Apr 202616.5%11.1%9.1%9.1%9.1%6.1%6.1%6.1%7.4%4%4%6.1%3.3%1.2%0.98%
May 202617.1%11.4%9.3%9.3%9.3%6.2%6.2%6.2%7.6%4.2%3.4%4.2%3.4%1%1%
Jun 202617.3%11.6%9.5%7.7%9.5%6.3%7.7%6.3%6.3%4.2%3.5%5.2%2.8%1.3%0.84%
Jul 202623.2%10.4%8.5%7%8.5%5.7%7%7%7%3.8%3.1%3.8%3.1%1.1%0.61%
Aug 202616%13.1%8.7%8.7%8.7%7.1%7.1%5.9%7.1%4.8%3.2%3.9%3.2%1.2%1.2%
Sep 202615.6%15.6%10.4%8.5%7%7%7%5.7%5.7%4.7%3.8%3.8%3.1%1.1%0.76%

  1. 1.Boka

    15.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Marvis

    15.6%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Sensodyne

    10.4%

    Moved from 5th to 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Crest

    8.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Colgate

    7%

    Moved from 3rd to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  6. 6.Oral-B

    7%

    Moved from 7th to 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Philips Sonicare

    7%

    Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Cocofloss

    5.7%

    Moved from 9th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Hello

    5.7%

    Moved from 6th to 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.4 points.

  10. 10.Quip

    4.7%

    Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Arm & Hammer

    3.8%

    Moved from 12th to 11th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  12. 12.Tom’s of Maine

    3.8%

    Moved from 11th to 12th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Davids

    3.1%

    Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  14. 14.Burst

    1.1%

    Moved from 15th to 14th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Bite

    0.76%

    Moved from 14th to 15th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between Arm & Hammer and its closest rivals

Every comparison with Arm & Hammer

26 comparisons

How has branded search demand for Arm & Hammer changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arm & Hammer in the United States rose from 32.9K to 36.2K.
  • Across the 12 months ending September 2026, Arm & Hammer’s share of searches among oral care brands in the United States peaked at 4% in April 2026 and was lowest at 3% in January 2026.

How did search popularity change for United States oral care brands in September 2026?

6 changes

  1. In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches.

  2. In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches.

  3. In September 2026, Marvis gained share of searches among oral care brands in the United States, from 13.1% to 15.6%.

  4. In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%.

  5. In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%.

  6. In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.

How are Arm & Hammer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arm & Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arm and hammer deodorant
  • arm and hammer toothpaste

Do you work for Arm & Hammer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Arm & Hammer compete?

Arm & Hammer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Deodorant brands8th of 133.5%Show ranking
Oral care brands11th of 153.8%Shown above
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