Arm & Hammer vs Burst:Which is more popular?
In September 2026, Arm & Hammer had more branded searches than Burst among oral care brands in the United States. Arm & Hammer had about 18,100 branded searches, while Burst had 5,400. Arm & Hammer made up 3.8% of all oral care brand searches we track, and Burst accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about oral care brands, neither Arm & Hammer nor Burst appeared in any of the five answers.
Who do people search for more?
Arm & Hammer, about 3 searches for every 1 for Burst
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Arm & Hammer nor Burst showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Colgate1st
Crest2nd
Sensodyne3rd
Philips Sonicare4th
Oral-B5th
Boka6th
Davids7th
Tom’s of Maine8th- +4 more
- Arm & Hammer–
Burst–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arm & Hammer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Burst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which toothpaste should I use?”
Asked ChatGPT
“What are the best toothpaste brands?”
Asked ChatGPT
“What is the best electric toothbrush?”
Searched Google, AI Overview
“toothpaste”
Searched Google, AI Overview
“best toothpaste”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Arm & Hammer or Burst more popular in search?
This chart shows how often people search Google for Arm & Hammer and Burst by name. Each line represents a brand's share of searches for all 15 oral care brands we track, month by month, from searches in United States.
Share of searches by month for Arm & Hammer, Burst. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boka | Marvis | Sensodyne | Crest | Colgate | Oral-B | Philips Sonicare | Cocofloss | Hello | Quip | Arm & Hammer | Tom’s of Maine | Davids | Burst | Bite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 11.5% | 14% | 9.4% | 9.4% | 9.4% | 7.7% | 7.7% | 7.7% | 6.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 9.1% | 13.6% | 9.1% | 9.1% | 7.5% | 9.1% | 9.1% | 9.1% | 6.1% | 6.1% | 3.3% | 3.3% | 2.7% | 1.8% | 0.81% |
| Dec 2025 | 10.4% | 15.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 6.9% | 6.9% | 5.7% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% |
| Jan 2026 | 14.8% | 14.8% | 8.1% | 9.9% | 8.1% | 6.6% | 6.6% | 6.6% | 6.6% | 4.4% | 3% | 5.4% | 2.4% | 1.3% | 1.1% |
| Feb 2026 | 16.3% | 13.3% | 8.9% | 8.9% | 8.9% | 6% | 6% | 6% | 7.3% | 4.9% | 3.3% | 6% | 2.7% | 1.2% | 0.64% |
| Mar 2026 | 15.3% | 10.3% | 8.4% | 8.4% | 10.3% | 6.9% | 6.9% | 10.3% | 6.9% | 4.6% | 3.1% | 3.8% | 3.1% | 1.1% | 0.91% |
| Apr 2026 | 16.5% | 11.1% | 9.1% | 9.1% | 9.1% | 6.1% | 6.1% | 6.1% | 7.4% | 4% | 4% | 6.1% | 3.3% | 1.2% | 0.98% |
| May 2026 | 17.1% | 11.4% | 9.3% | 9.3% | 9.3% | 6.2% | 6.2% | 6.2% | 7.6% | 4.2% | 3.4% | 4.2% | 3.4% | 1% | 1% |
| Jun 2026 | 17.3% | 11.6% | 9.5% | 7.7% | 9.5% | 6.3% | 7.7% | 6.3% | 6.3% | 4.2% | 3.5% | 5.2% | 2.8% | 1.3% | 0.84% |
| Jul 2026 | 23.2% | 10.4% | 8.5% | 7% | 8.5% | 5.7% | 7% | 7% | 7% | 3.8% | 3.1% | 3.8% | 3.1% | 1.1% | 0.61% |
| Aug 2026 | 16% | 13.1% | 8.7% | 8.7% | 8.7% | 7.1% | 7.1% | 5.9% | 7.1% | 4.8% | 3.2% | 3.9% | 3.2% | 1.2% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 10.4% | 8.5% | 7% | 7% | 7% | 5.7% | 5.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.1% | 0.76% |
How has the Arm & Hammer and Burst comparison changed over the last 12 months?
3 findings
- Arm & Hammer was ahead of Burst in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arm & Hammer’s share of searches among oral care brands in the United States moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Burst’s share of searches among oral care brands in the United States moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United States oral care brands in September 2026?
2 changes
In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches.
In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arm & Hammer’s and Burst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm & Hammer
1 branded search term
- arm and hammer toothpaste
Burst
1 branded search term
- burst toothbrush
Other head-to-heads among oral care brands
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