Brandwave

How popular isPhilips Sonicare?

In September 2026, people searched for Philips Sonicare by name about 33,100 times in the United States, about the same as the previous year. These searches made up 7% of all United States oral care brand searches, placing Philips Sonicare seventh out of 15 brands. When we asked both ChatGPT and Google AI Overviews about oral care brands, Philips Sonicare appeared in one of the five answers and was the fourth most recommended of the 15.

Search and AI answers in September 2026

Philips Sonicare is the seventh most searched of 15 competitors and the fourth most recommended in AI answers.

  1. BokaShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. MarvisShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SensodyneShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CrestShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Philips SonicareShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+10 more

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Sonicare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Sonicare is the fourth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. Philips Sonicare4th
  5. Oral-B5th
  6. Boka6th
  7. Davids7th
  8. Tom’s of Maine8th
  9. Marvis–
  10. Cocofloss–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marvis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cocofloss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which oral care brands compete with Philips Sonicare?

Philips Sonicare against oral care brands in the United States, by month

Share of searches by month for Boka, Marvis, Sensodyne, Crest, Colgate, Oral-B, Philips Sonicare, Cocofloss, Hello, Quip, Arm & Hammer, Tom’s of Maine, Davids. The figures are in the table below the chart.

View monthly share of searches table
MonthBokaMarvisSensodyneCrestColgateOral-BPhilips SonicareCocoflossHelloQuipArm & HammerTom’s of MaineDavidsBurstBite
Oct 202511.5%14%9.4%9.4%9.4%7.7%7.7%7.7%6.3%5.1%3.4%3.4%2.8%1.5%0.83%
Nov 20259.1%13.6%9.1%9.1%7.5%9.1%9.1%9.1%6.1%6.1%3.3%3.3%2.7%1.8%0.81%
Dec 202510.4%15.5%8.5%8.5%8.5%8.5%8.5%6.9%6.9%5.7%3.1%3.8%2.5%1.7%0.92%
Jan 202614.8%14.8%8.1%9.9%8.1%6.6%6.6%6.6%6.6%4.4%3%5.4%2.4%1.3%1.1%
Feb 202616.3%13.3%8.9%8.9%8.9%6%6%6%7.3%4.9%3.3%6%2.7%1.2%0.64%
Mar 202615.3%10.3%8.4%8.4%10.3%6.9%6.9%10.3%6.9%4.6%3.1%3.8%3.1%1.1%0.91%
Apr 202616.5%11.1%9.1%9.1%9.1%6.1%6.1%6.1%7.4%4%4%6.1%3.3%1.2%0.98%
May 202617.1%11.4%9.3%9.3%9.3%6.2%6.2%6.2%7.6%4.2%3.4%4.2%3.4%1%1%
Jun 202617.3%11.6%9.5%7.7%9.5%6.3%7.7%6.3%6.3%4.2%3.5%5.2%2.8%1.3%0.84%
Jul 202623.2%10.4%8.5%7%8.5%5.7%7%7%7%3.8%3.1%3.8%3.1%1.1%0.61%
Aug 202616%13.1%8.7%8.7%8.7%7.1%7.1%5.9%7.1%4.8%3.2%3.9%3.2%1.2%1.2%
Sep 202615.6%15.6%10.4%8.5%7%7%7%5.7%5.7%4.7%3.8%3.8%3.1%1.1%0.76%

  1. 1.Boka

    15.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Marvis

    15.6%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Sensodyne

    10.4%

    Moved from 5th to 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Crest

    8.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Colgate

    7%

    Moved from 3rd to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  6. 6.Oral-B

    7%

    Moved from 7th to 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Philips Sonicare

    7%

    Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Cocofloss

    5.7%

    Moved from 9th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Hello

    5.7%

    Moved from 6th to 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.4 points.

  10. 10.Quip

    4.7%

    Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Arm & Hammer

    3.8%

    Moved from 12th to 11th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  12. 12.Tom’s of Maine

    3.8%

    Moved from 11th to 12th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Davids

    3.1%

    Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  14. 14.Burst

    1.1%

    Moved from 15th to 14th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Bite

    0.76%

    Moved from 14th to 15th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between Philips Sonicare and its closest rivals

Every comparison with Philips Sonicare

14 comparisons

How has branded search demand for Philips Sonicare changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Sonicare in the United States held steady at 33.1K.
  • Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in the United States decreased from 7.7% to 7%.
  • Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in the United States peaked at 9.1% in November 2025 and was lowest at 6% in February 2026.
  • Across the 12 months ending September 2026, Philips Sonicare rose from 8th to 7th among oral care brands in the United States.

How did search popularity change for United States oral care brands in September 2026?

6 changes

  1. In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches.

  2. In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches.

  3. In September 2026, Marvis gained share of searches among oral care brands in the United States, from 13.1% to 15.6%.

  4. In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%.

  5. In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%.

  6. In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.

How are Philips Sonicare’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Philips Sonicare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • philips sonicare

How the Brand Demand Index is measured

Who owns Philips Sonicare?

Philips Sonicare is owned by Philips. Brandwave also tracks Philips, owned by the same company, in the United States.

Do you work for Philips Sonicare? To request corrections or removal please contact us via our support page and we will be happy to assist.

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